Remember, everything gets exaggerated at first

Keep that in mind as the market reacts to China.

By Jim Cramer Apr 15, 2013 9:08AM

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It's what happens after they hammer the S&P 500 ($INX) futures that matters. Of course they all have to come down as we decide that China's slowdown is "destroying" everything and everyone in its path. We then get to listen to and read a plethora of bears saying, "I told you so" -- bears who will hate it as much at the end of the day as they did at the beginning of the day. That's because anyone who is bearish thinks the S&P should be back to where it had been before this gigantic advance, and they've been looking for a reason to make that happen.

Might as well be the Chinese.

But then the smoke clears and what do we see?

We see a windfall for the U.S. consumer. We see a windfall for the U.S. manufacturer. We see pressure on those companies that actually ship to China or depend on mining to advance themselves.

You see, this is not 2008. It is the opposite of 2008. We had terrible commodity inflation back then, and it collapsed, but it was almost immediately buttressed by a Chinese acceleration. Now it has already collapsed -- and, unless Europe gets some growth, prices will stay down. Europe is China's biggest trading partner, and I think it has more to do with this decline in China gross domestic product than anything else. China is still an export-driven country, and the goods seem to have nowhere to go.

But let's speak of America -- not that it will matter at 9:30 a.m. EDT, but it will matter for the numbers. For months now, we've seen magnificent performance in U.S. stocks involved in creating consumer products. We had presumed that a lot of that had been because they tend to offer safe, above-average dividends in a declining-yield world. Plus, they have favorable tax treatment over bonds, something that we thought would be taken away.

Now the move has been so nosebleed that a lot of people, including yours truly, had to say to be careful of the very stuff you don't need to be careful about -- bleach, detergent, candy, soft drinks. The stocks began to sell at super high multiples to earnings, and those earnings weren't growing very fast.

But let's see. If you keep your long-fought-for price point in the supermarket or drug store, and your principal raw ingredient -- petrol -- is going down, the margin expansion could be breathtaking. That's what General Mills (GIS) CEO Ken Powell meant when he came on Mad Money and said that he saw the end of runaway commodity inflation.

It's this.


China Brand X SuperStockThese companies are huge winners, and after the S&P futures destroy everything in their path, remember that. Their rally makes sense. Can it continue to make sense? Yes, if the numbers are too low, and if gasoline comes down a lot, then they are too low.

How about the U.S consumer? The government has been taking away purchase power at the same time that gasoline has been going higher. But gasoline is priced off of Brent crude, and that is getting hammered. For certain, we have seen peak prices at the pump. While most of the people who opine on these issues can only talk about things like the payroll tax holiday ending, a big decline in gas prices could explain why we are seeing such robust action in both retail, and, more important, restaurants. The latter is also going to profit from what will surely be a collapse in grain prices, because they have been trading as part of what had been a terrific bet on the whole commodity complex that has now turned into a disaster.

Yet you thought McDonald's (MCD), Darden (DRI), Chipotle (CMG) and Panera (PNRA) were done? All they are is a collection of raw foodstuffs whipped into concoctions that people in cars fueled by gasoline eat. The consumer spends more, and the restaurant spends less, and the gross margins go higher, and now we know why Panera hit a 52-week high and Chipotle and Darden keep going higher even as we didn't think they could do so without reporting better numbers.

While the drug companies shouldn't, per se, be winners, they will be. That includes the higher-growth names like Celgene (CELG) and Biogen (BIIB), simply because the threat of inflation to the outyears earnings is dramatically lessened. Of course, that's what the stocks have been saying already -- but I presume that, after a nasty opening hit, the buyers will come in to accumulate them again.

I know all of this seems obvious but, by nature, the S&P 500 futures crush everything even as most of the companies in the index are net beneficiaries of a commodity collapse.

OK, who will get hurt? Because that is all anyone's going to focus on anyway. The producers of energy will get walloped. Even though they still make a ton of money getting mostly Brent pricing, the oil companies will see margins squeezed. Some drilling should drop off because of worries that oil here won't be economic to find here; and you thought that only the Canadian tar sands companies would get hit. We don't know about natural gas -- the Street is wildly long the commodity, but nat gas surely doesn't trade like other commodities, or it wouldn't have advanced when they had all been contracting.

Coal? The stocks will trade as if they'll go bust.

The steels and coppers and miners, as horrendous as they have been, will keep going down. I am sure people will presume that gold will retrace its entire move for the last few years. It's been up for 12 years straight, so it is reasonable to presume that the 20% decline isn't finished. Silver actually has industrial uses, so it gets hammered more.

Can you buy it?

I think that, if you own no gold, you have to pick up some silver into the weakness. Otherwise, no.

Obviously all machinery stocks get hit, and it won't matter how they are doing. They are considered China plays, and something major will need to happen in China before they get moving. I am sure people will say that will China hurts the tech space, too, so they'll hammer the personal-computer makers. But does Google (GOOG) deserve to sell down on this, given the fact that it doesn't even sell into China? Or does Apple (AAPL), given that it can't sell as well as it would like into China. Take your pick, but tech isn't as dangerous as it would seem because of China, it's just dangerous because we are about to get earnings.

Finally we get to the winners -- and I am sorry to point out winners on a loser day but, in the end, the world is controlled by profits, not S&P futures. First are homebuilders, as their raw costs have been rising and it is hard to see that continuing. The banks should perform well, simply because they do well in a lower-inflation environment. Then, of course, there's the Federal Reserve, which now looks pretty darned smart with its bond buys, not that anyone would ever say that.

Finally, perhaps the biggest winners of all: the airlines. If they can control their pricing -- and it looks like they can, given that there is now a slap-happy oligopoly in the airlines -- then the lower fuel costs will flow right to the bottom line.

Remember, everything gets exaggerated at first and the recessionistas get conflated with the earnings fear mongers while the commodity-based hedge funds liquidate.

Then the bottoming process begins. I wish I could tell you give it berth, but this is a problem largely among China and Europe and much less us, even as we know that there are plenty of company stocks that trade as if all that matters is China.

It matters, but it matters in both a positive way -- as a huge marginal buyer of commodities that we consume and don't produce enough of -- as well as in a negative way. People only think of the latter in the morning. But, in the end, there are a lot more companies like General Mills than there are names like Joy Global (JOY) -- and a lot more service and financial companies than there are oil and coal miners.




Jim Cramer is a co-founder of TheStreet and contributes daily market commentary to the financial news network's sites. Follow his trades for Action Alerts PLUS, which Cramer co-manages as a charitable trust and is long AAPL.




More from


For once you hit upon the truth -- this is not 2008 -- ITS MUCH MUCH WORSE


Gee people wake up and smell the decay and rot going on in our economic system.


Japan is bankrupt they are printing yen to cover their bad debts by the trillions of dollars each year.


The USA is even more broker the Federal Reserve is pumping $85 billion a month into a totally dead economy each month. Over 100,000,000 Americans make less than $30,000 a year and the prices of goods and services are priced as if they made $120,000 four times what they really earn. Over 50,000,000 Americans are on food stamps or they would be starving to death.


Gee Cramer how much worse will the economy have to get 10,000,000 Americans dying of starvation each year before you realize that the economy is much much much worse now than in 2008.


The banks are still leveraged 50 to 1 THAT MEANS THEY LOANED OUT 50 bucks for each buck they had on deposit something that is suppose to be illegal. THEY HAVE ABOUT 20 percent of their loans go south on them which means the LOSSES are 10 TIMES THE AMOUNT OF MONEY ON DEPOSIT.


WHY DO YOU THINK THE FEDERAL RESERVE IS STILL loaning the banks money at zero percent interest???




OUR DEBT LOAD HAS INCREASED BY $6 trillion dollars in the past 4 years.


OUR REAL GDP is about $5 trillion a year. They include for instance $5 trillion in the GDP for the income you make renting out your house and living somewhere else for free. What crazies thought of that add to the GDP -- probably Nixon.


WE ARE FAST going to hit hyperinflation as people move away from the dollar as a trading currency and move to the yuan or RMB.


Europe is about ready to implode at any moment with massive bank runs the likes of which we have not seen since the Great Depression.





Apr 15, 2013 11:34AM
It´s never about when the turning point happens. It may be today, but it also may not. What matters is that all the money printing from the Fed is not bringing a strong recovery. We see the bonds in the Fed balance sheet piling up to record levels, we see the national debt piling up too. Soon the Fed will have to halt its QEs, and what will be left is just a bland economy, ready to fall back into recession. And Bernanke retiring, leaving a big mess for the next Fed chief to deal with.
Apr 15, 2013 10:34AM

NTU... I'm just going to toss this out as validation for you. It's a work-in-progress. Chicago-land. You can't cover overhead on $28/hour. That is- food, housing, transportation and work-related costs. It seems outrageous, but the ancillary costs are what eats-up that pay yield. I have been studying it for sme time now. From 2000 to 2008, Chicago-land paychecks shrank 9% while costs rose more than 25% (ancillary included). From 2008 to-date, sub-wealth (that's everybody except the elitists on top) excluded, pay yield has dropped, wages are closer to $10/hour and full time employment is rarer. In short... nobody is actually making it. Uniquely, the basis for the research is 1905. Chicago proper- had 4 out of every 5 families indebted 125% or more (pay yield) to Loan Sharks. The City actually came to a stand-still economically,compromising both people and businesses together. The Loan Sharks caused the failure through irresponsible and corrupt lending (sharking) but THEY were funded by some of the same BANKS Ben is funding now. Wasn't BEN BERNANKE touted as an expert in the Great Depression Era? Isn't he PRECIDELY following what destroyed France in the 18th Century and America in the first decade of the 20th?



Apr 15, 2013 10:20AM
I don't think many of us can argue the disconnect of the market to reality.  The politicizing of the FED can now only result in catastrophe for many who continue to think and plan otherwise.  I admit I was confused for some time as many others when this behemoth took off on its singular destination to who knows where.  I think the economies of the world led by the Corporatist masters will become victims as well. The water level falling to the lowest hole in the barrel business mentality has and never will succeed for more than a short time. This is where the Internationals race around the world to find that Guberment that will allow their citizen worker to be exploited for the least amount of wages and benefits. This Myopic mentality or conditon now envisioned by the elitists is almost comical if it weren't for the damage being done to so many innocent citizens all around the globe.  There must always be a balance between the manager and the worker.  I think COSTCO has this figured out.  They pay their workers well, offer quality products, good customer service, and have a long range workable goal.  The present philosophy of these International retards of depressing wages and benefits will need to and will eventually run its' course. Human nature can be seen in many of the immigrant neighborhoods around America where the folks raised under the same mentality spend most of their economic lives with their arms folded and a short strong chain around their pocketbooks.  Every generation has a percentage that refuse to read and consider the mistakes of the past and we are seeing that in the present corruption in our political process. As the old saying about "don't fight the FED" I can see where "God bless those that believed in the FED" will soon come to pass. JMHO
Apr 15, 2013 11:14AM

WHAT???? This 'isn't 2008'??? are right there Kramer; it isn't 2008. It's worse......way way worse than 2008. 2008 was only a precursor..only a tiny vision of the collapse that was to come and soon. What we are seeing now, and trying to avoid by all the 'can kicking' money printing old Benny Bucks Bernanks is doing, is pervasive and permanent compressive contraction.

Apr 15, 2013 10:18AM
I agree, Steve... huh? There is a Tsunami of concern ABOUT THE FEDERAL RESERVE, not China. CENTRAL BANKS have taken out the economies of the world. Our "policymakers" determined over the weekend that-- Americans are WRONG about them putting $85 Billion a month into the markets and that the minimum of 25% over estimates for each of their "member" banks is actually a sign of quality recovery. WHAT????????!!!!! These people are delusional psychopaths, not scholars are remotely good for America. WE MUST CLOSE THE FEDERAL RESERVE TODAY and begin reconciling those ridiculously inept BANKS. China just spent the last decade and more doing business on CREDIT. Our credit... not actual currency, not paper transacting, not validated exchanges... NOTHING. They didn't have an economy before globalization and they got 100% of our functional GUTS for free from seniors who conspired to collapse the economy they think they built alone. It's demented... they're Inflationists. The same demental thinking that led France into a collapse TWICE in the same (18th) Century. Come on people... if we don't END THE FED WE ARE DEAD. Choose your poison... some downtime for reconstitution or generations of indebtedness?

your are totally outside reality Cramer



While most of the people who opine on these issues can only talk about things like the payroll tax holiday ending, a big decline in gas prices could explain why we are seeing such robust action in both retail, and, more important, restaurants.

End Quote


You do not run the world's largest economy on what restaurants are doing or retail sales from Wal-mart.




GOLD is just gold in the ground until someone mines it and someone else melts it down and someone else processes it into I-phones or I-pads or jewelery or idols.


IT'S THE ACT OF SOMEONE TAKING A RAW MATERIAL AND forming a new useful item from it that produces wealth.


RIGHT NOW most Americans work at jobs that are less useful than cave-men chewing cocaine leaves on the hill sides of what is called Columbia today.



Apr 15, 2013 11:30AM
As my father used to say about some people, the fed doesn't know its blank from a hole in the ground, much less what the real value of assets are or should be. All they know is that if anything ever goes down in price, it's bad, it's terrible, a calamity, the "D" word, and of course they must gallantly step in and prop that price back up and put Humpty together again. They are wrong as usual. They should really listen to David Stockman. OK here's my estimate of the real value of certain presently propped up assets: Gold - $300, Dow - 3600, houses - 2.5 times the area's average annual wage. Interest on bank savings - 5%. Take that federal reserve wall street puppets!
Apr 15, 2013 2:35PM
Anybody who thinks this decline in gold is not an organized contrived plan?  This centralized organized decision could not have happened without massive coercion to strengthen the dollar.  This is yet another move to reinforce this lame market.  I know the intuition says well the market is down but the ensuing plan is too strengthen the dollar and of course investor confidence.. You better believe the FED through the TBTFers are well involved.  The FED is now just another part of the political confidence game.  I remember years ago I had a boss who always talked a good game.  The more time you spent around him the more you realized how he saw work could be avoided by having a good line of BS.  And yes that is where we are now.  Those who keep poking fingers into Bernanke" chest are telling him we need confidence, confidence, confidence.  Zero percent interest rates obviously will no longer keep pumping hot air into the balloon.  So now they attempt to take out gold and hold folks firmly in the market.  Eventually this will fail also.  Capitalism works when played with rules on a level playing field.  Politicians are always thinking politics is the answer because that is how they are wired.  Always trying to be in front of the voter and sentiment.  Banking is like engineering and Politics like psychology.  And they unfortunately mix like oil and water.  We need to put a clown face on the FED and demean them into abolishment or at least back into their place.  The only way America has and ever will survive is to get people taking a resource, putting it into a production phase, and thus creating more value from their endeavor.  This is what we do and do better and better and better than anyone ever anywhere.  Not this weanie BS crap coming out of DC.
Apr 15, 2013 9:54AM

Nobody down here is shocked at all about what we are seeing; markets have been doing very well lately and manipulators are having coronaries; we knew they would come out swinging this morning and they are selling anything and everything...Blame it on China; oil; a lousy weekend, irrelevant...They will do their thing as long as they can get away with it...Oh well, still very early, we will see what happens...More later.

Apr 15, 2013 1:25PM

We have had a bad economy since 2008.....we voted for Obama In 2008.  The economy has been bad since he became president.  WHAT RECOVERY?  We then reward him AGAIN with FOUR MORE years!  What?  Our President, and his administration, has done NOTHING to turn this around.  His policies and OBAMA CARE.....have and will make it much worse than today.  When Obama Care fully kicks in....businesses will go down, down, down......This is OBAMA'S NEW NORM!

Apr 15, 2013 11:15AM
Bobo there is no worse criticism for you then to be fawned over by Nevada Puke. You have reached bottom.
Apr 15, 2013 12:56PM
Not looking forward to see the final days loss on the TSX, very heavily weight on commodities.  But glad I recently sold off 40% of my equities and put them into bonds (emerging market, mostly south American Countries).  I don't know if this a correction either Crammer, but what I do know is doing the opposite of your advice would make us all rich people.
Nevada Luke
Just give it up, you've been found out, it's over you have 0 credibility now so just shut er down.
Apr 15, 2013 12:53PM

See everyone- Fat Cat does invest in companies- like mattel - complete with collectable barbie(Ms. Bambi) & Ken (Mr. Brucey) dolls. And don't forget the Hot Wheel collectables.


But you need to resist not play with them everyday-  lowers the value of them.


Now put them back in their case and go get a chulupa lunch from across the street.


HaHaHa !!!

Apr 15, 2013 12:04PM
A-sharp,we have unbelievable land pricing going on right now,if the corn belt gets rain this summer along with the estimated corn and soybean acreage increases we could see $3.00 corn and $5.50 soybeans.Much below cost of production,you could see the farm bill needs increase on top of the 50 billion plus that comes out of the farm bill for food stamps.
Apr 15, 2013 12:01PM

"VL:Too bad you missed the bull market.It`s been great.I`ve bought 2 nice cars, dined at nice restaurants and have been on great vacations.Is it fun being bitter?"


Here is your post from 4 days ago PUKE....... Just a caddy now not 2 cars. Liars always get found out because they can't keep their stories straight.


LOSER --- I bet you have a capital "L" tattooed to your forehead.

The market has been down this much before and it came back.  We have money in Dividend stocks, will pay off debt the best we can, not take on any more debt and save some money for after summer when the market goes back up.  This is just a buying opportunity.   Remember the old saying sell in May and go away  - until fall.
Apr 15, 2013 1:16PM

this hack got you in aapl at 700 and gold at 1900 etc etc etc


and now he has his fool partner link on CNBC ......she is absolutely a moron watch her blather and see she knows less than cramer

Apr 15, 2013 10:20AM








Said 6 times... it takes three to sink into the minds of normal people. Three more for psychopaths. End the Federal Reserve TODAY and begin the reconciliation of our national financial circumstance. Get GITMO ready... here come the nutcases who thought  themselves above the rest of us.

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