Does baseball promote tobacco use?
Two senators want to ban chew from Major League Baseball.
Chewing tobacco and Major League Baseball fit together like hand in glove. It's a tradition that, for better or worse, dates back more than a century.Two U.S. senators are ready to end that relationship, calling for a ban on chew and other tobacco products in professional baseball. "MLB is undoubtedly complicit in attracting many young people to try smokeless tobacco after seeing their baseball heroes chew tobacco," the Democratic senators, Dick Durbin and Frank Lautenberg, wrote in a letter to commissioner Bud Selig.
The senators raise some interesting questions. Do baseball players implicitly encourage kids to use chewing tobacco? If so, how much does baseball help stocks like Altria Group (MO) and Reynolds American (RAI)? Both shares, by the way, dropped slightly in trading after the senators released their letter.
Post continues after video:
A third of Major League Baseball players say they use smokeless tobacco, ABC News reports. There are several reasons why. On a dusty ballfield, tobacco spurs saliva production and lubricates the mouth, Slate reports. Players have, on occasion, moistened their leather gloves with tobacco-laced spit. Smokeless-tobacco makers handed out free tins of dip in clubhouses for years.
One 1999 study found that 31% of MLB rookies used smokeless tobacco, compared with 6.5% of American men, Slate reports.
OK, so we know that baseball players like tobacco. We've seen the tobacco bulge in the mouths of Lenny Dykstra and others. But can we directly attribute that usage to smokeless tobacco sales?
That's something the MLB doesn't want to talk about. Same with tobacco companies. The senators think so, writing to Selig that "the use of smokeless tobacco by baseball players undermines the positive image of the sport and sends a dangerous message to young fans, who may be influenced by the players they look up to as role models."
Harvard researchers watched the 2004 World Series game between the Boston Red Sox and the St. Louis Cardinals, and measured more than nine minutes of obvious smokeless tobacco use by the players and Red Sox manager Terry Francona.
"That’s essentially 18 free prime-time commercials for manufacturers such as Skoal and Copenhagen," The New York Daily News writes.
The senators pushing for a ban on smokeless tobacco want the subject included in the next collective bargaining agreement in the major leagues. It doesn't sound like Bud Selig has answered the senators' call yet.
This will undoubtedly stir up complaints from ballplayers and tobacco makers alike. Smokeless tobacco has been a lifesaver for tobacco companies lately in a saturated U.S. cigarette market. An increase in the smokeless tobacco segment has helped supplement growth for Altria, Forbes reports. Similarly, the Conwood smokeless tobacco division has helped sales at Reynolds American, the holding company for R.J. Reynolds.
MORE ON MSN MONEY
DATA PROVIDERS
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.
LATEST POSTS
Try as the bears might, they couldn't break US stocks. But investors still face frothy prices and considerable headwinds.
FIDELITY VIEWPOINTS
- How to sell covered calls - Fidelity Investments
- Savvy year-end tax moves to consider now - Fidelity Investments
- Seven ways to prepare for tax changes
- Five reasons an annual review is crucial - Fidelity Investments
- Take a look at mid caps now - Fidelity Investments
- State of the sector: Health care - Fidelity Investments
VIDEO ON MSN MONEY
ABOUT
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.
