Inside Wall Street: Is Red Lobster cooked?

Discounting and promotional efforts fail to boost the prospects of parent company Darden Restaurants.

By Gene Marcial Jul 30, 2012 1:18PM

Image: Family at diner (© IT Stock Free/SuperStock)Darden Restaurants (DRI), the parent of such leading eatery chains as Red Lobster, Olive Garden, and Longhorn Steakhouse, is the world's largest publicly held casual dining restaurant company. It's big in promoting its strong-value offers, menu improvements, and the diversified approach of its brands. And, indeed, the branding of its various restaurant chains has won widespread attention.

 

However, such efforts haven't prevented the industry leader from slashing its earnings forecast for 2013, suggesting to Wall Street that the coming fiscal year will be sluggish and a drag on overall growth. 


And the recent all-cash deal to buy San Francisco-based Yard House restaurant from TSG Consumer Partners for $585 million -- expected to be dilutive to its current-year earnings -- didn't help reduce Darden's burden.

 

"Stiff competition resulting in higher discounting rates, failure of some promotional offers, probability of higher operating expenses, as well as cautious consumer spending, will add further woes to the worry," cautions investment research firm Zacks, which downgraded Darden to "underperform," or "sell," from a "neutral" rating.

 

The recent traffic problems at Darden's two core brands, Olive Garden and Red Lobster, continue to nag the company, notes Zacks in a report.

 

Darden, which owns and operates 1,994 restaurants as of May 2012, recently lowered its per-share earnings guidance for 2013, partly to reflect the dilutive effect of its decision to acquire Yard House. While the company boosted its total sales growth guidance for fiscal 2013 in the range of 9% to 10%, from the previous 6% to 7%, it cut its per-share earnings to a range of 5% to 9% from the prior 8% to 12% estimate. Other Darden restaurants include the upscale steakhouse Capital Grille, Caribbean-inspired seafood eatery Bahama Breeze, and grill and wine bar Seasons 52.

 

Darden's stock has been an uninspired performer so far this year, trading between $46 and $51 a share. Zacks has dropped its six-month price target to $45 a share from $49.90, which equates to about 10.2 times Zacks' fiscal 2013 (ending May 31) earnings estimate of $3.84 a share on projected revenues of $8.64 billion. In fiscal 2012, Darden earned $3.59 on revenues of $8 billion.    

 

Underperformance at Olive Garden, Darden's full-service Italian restaurant operator, which has 792 eateries, delivered lackluster results in three quarters of 2012. Olive garden will likely pose a threat to Darden's bottom line, warns Zacks, as traffic in the chain continues to decline.

 

"Saturation and inability to modify itself in tune with the industry changes were responsible for the same-restaurant sales softness at Olive Garden," notes the research outfit. Results from the initiatives that Darden has adopted to boost Olive Garden's appeal has yet to be seen, says Zacks.

 

Darden is also trying to boost the sagging traffic at Red Lobster, the company's largest full-service restaurant chain with 704 restaurants. So far, promotional efforts to boost traffic have yet to show positive results. "Given the value-sensitive environment, failure of any promotional offer puts pressure on same-restaurant sales growth," argues Zacks.

 

Darden has been offering high-discount rates on menu prices to fight the impact of the economic slowdown and price wars in the industry's increasingly competitive environment. Nonetheless, those promotional moves, warns Zacks, "will likely affect Darden's long-term brand equity, business modeling integrity, and the potential to sustain profitable growth."  

 

Analyst Jim Yin of S&P Capital IQ, who is also unimpressed by Darden's performance, rates it a "hold." He bases his rating on his cautious outlook on consumer spending and the sluggish U.S. economic recovery. 

 

"Recent results for both Olive Garden and Red Lobster have been relatively weak," notes Yin, and "we are concerned that the brands are losing appeal with customers," adds the analyst.

 

Darden plans to open about 100 to 110 net new restaurants in fiscal 2013 as part of its efforts to widen sales and earnings. So far, that hasn't inspired Yin to upgrade his recommendation on the stock.

 

Part of the reason? Yin's forecast for Darden's same-store sales in 2013: Flat.      



Gene Marcial wrote the column “Inside Wall Street” for Business Week for 28 years and now writes for MSN Money’s Top Stocks. He also wrote the book "Seven Commandments of Stock Investing," published by FT Press.      

Tags: DRI
676Comments
Jul 30, 2012 8:03PM
avatar
instead of where's the beef where's the VEAL italian food with no veal dishes uck
Jul 30, 2012 7:59PM
avatar
RED LOBSTER NEEDS TO LOWER PRICES AND ADD A DRIVE THRU.  I COULD DO WITHOUT THE EXTRAS BUT I REALLY NEED THEIR BISCUITS.  ITS A SHAME WHEN PEOPLE WILL MISS THE BISCUITS AND NOT THE REAL FOOD
Jul 30, 2012 7:57PM
avatar

i have always heard that the olive gardens food,and service is awful.and i have heard the same thing about red lobster,which explains why they are doing so poorly,the company should either improve them,or close them.

Jul 30, 2012 7:55PM
avatar
Red Lobster sucks.  Order the scallops and they're dime sized and chewy.  Olive Garden is bland and the menu is BORRING
Jul 30, 2012 7:53PM
avatar
I have tried to order a large maine lobster for my birthday 10 years in a row with "we don't do that".  I had a lobster so bad I couldn't eat it.  Then a lobster so small, couldn't find it.  Customer service at the red lobster is flat lousy from the kitchen and from the top.  They don't care if they make customers happy or not.  I had a manager call me, give me fifty bucks for a meal and still havent' gone back because, SHE SAID THEY WOULD RESERVE A LOBSTER and then they refused.  So, no longer interested in ANY of these places.
Jul 30, 2012 7:53PM
avatar
I don't know the financials, though I do know the following:  Operationally, Nat. Gas to fire the ovens & broilers is super cheap now and in the near future, which lowers their costs.  Lobster is at give-away prices in the wholesale market now, which lowers their cost.  Re-negotiating their leases and debt service will lower their costs.  The units in my city are always packed!  This should point to a slight turn-around.
Jul 30, 2012 7:51PM
avatar
The last time i went to both Olive Garden and Red Lobster they forgot our appitizers and brought us our meals . Then asked us if we still wanted them, DUH whats the point !
Jul 30, 2012 7:51PM
avatar
Luv ya Ping Pong Bob. Keep on punching maybe we will be able to get rid of the Black Bass in nov.
Jul 30, 2012 7:50PM
avatar
I LOVE RED LOBSTER. IT IS ONE OF MY FAVORITE RESTAURANTS.

Jul 30, 2012 7:49PM
avatar
Got food poisoning twice at Red Lobster (locations were in different states).  Olive Garden has better memories, but the staff in my town is subpar.  Would rather pay more, eat out less, and patronize the local restaurants.
Jul 30, 2012 7:49PM
avatar
Maybe Darden should have Gordon Ramsey come in and re-vamp their stores......all of them.  Too few and very few restaurants actually cook from scratch anymore.  I agree with the comment, portions are smaller and prices are more....thats ridiculous.  I was at red lobster and I love lobster and the lobster tail was not like I had at a seafood market/restaurant near Ocean City, Md, I think it was called Waterman's.  DELICIOUS!  And Philips by the Sea is another fine eating establishment as well.  Yeah, most of the service I've dealt with really sucks.  They need Gordon dropping the F-bomb in the stockholders meetings.  lol
Jul 30, 2012 7:49PM
avatar
Got food poisoning twice at Red Lobster (locations were in different states).  Olive Garden has better memories, but the staff in my town is subpar.  Would rather pay more, eat out less, and patronize the local restaurants.
Jul 30, 2012 7:49PM
avatar
The  last time I ate at Red Lobster, the food sucked. I have been in the food business for 30 yrs, and they deserve to have problems. The last time at Olive Garden, the food was overcooked and not appetizing at all. I wrote a comment, but I guess they aren't interested, No comment.from them.
Jul 30, 2012 7:48PM
avatar

I stopped eating at Red Lobster about two years ago when we received abismal customer service. The hostesses were rude, and they made us wait for a table after seating someone they "knew" who came in an hour after we did. The food at both Red Lobster and Olive Garden is frozen or boil in a bag fare and tastes that way... stop giving money to big corporations and support the local restaurants that actually care about who and what they serve.

Jul 30, 2012 7:48PM
avatar

bring back the good yeast rolls at Olive Garden, and be more competitive in your pricing......after all, you're selling spaghetti !!!!!

When a once-successful business runs into trouble, it should return to what made it successful in the first place.

It's not that difficult. 

Jul 30, 2012 7:46PM
avatar
Red lobster. Olive garden, Outback, fridays, etc. etc.  They are all re-incarnations of Howard Johnsons.  HO JO'S was everywhere.  The food was bland. It was created for the masses. All these hash housess are doomed to fail.  The poor economy just smokes out the bad eateries.  Local joints who are not afraid to put spices in their food and vary the meny will succeed. The dinasaurs ware too big and slow to change. They became extinct
Jul 30, 2012 7:45PM
avatar
Red Lobster used to be good but they started cutting corners and turned into nothing more than a really high priced fast food joint.

They started going to smaller portions and cutting other things from the meals but kept the same prices.

I quit going there several years ago after I got tired of it and I say that if they want to treat people like that then Good Riddance!!!

Jul 30, 2012 7:43PM
avatar
76th Street in Milwaukee is always jumpin .
Jul 30, 2012 7:43PM
avatar

come on people its a chain store , you mite as well be going out to eat at wal-mart ,,,,no personal service, they just run ya thru like cattle.....give me a good ol family owened and operated steak house any day...

Jul 30, 2012 7:42PM
avatar

Maybe if they let you enjoy your soup or salad before bringing you your entree so that it sits and gets cold or you have to hurry your soup and salad. I;ve asked them to hold that part of my order and thry did they did and brought it later after it had been sitting in the kitchen and came out on a cool plate which is supposed to be so hot it could burn you, Just take our orders as we want after all we are the customers you are supposed to be catering to.

Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

116
116 rated 1
265
265 rated 2
429
429 rated 3
612
612 rated 4
499
499 rated 5
525
525 rated 6
701
701 rated 7
533
533 rated 8
337
337 rated 9
131
131 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
UPLULTRA PETROLEUM Corp10
COPCONOCOPHILLIPS9
TAT&T Inc9
DVNDEVON ENERGY CORPORATION9
EOGEOG RESOURCES Inc9
More

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.