Apple quietly taking over electronics of every car

The tech giant continues to broaden its presence in people's daily lives by entering into the vehicle market.

By Benzinga Mar 12, 2013 2:02PM
os Angeles, Calif., traffic on Interstate 405 copyright VisionsofAmerica, Joe Sohm, Digital Vision, Getty ImagesBy Tim Parker

According to Business Insider, based on job postings, new products and partnerships, Apple (AAPL) is going out of its way to make iOS the standard operating system for all cars.


As evidence of this move, Apple is hiring for positions like "iOS Car Services" and "Manager QA (In-Car)." In addition, Apple executive Eddy Cue  joined the board of Fiat-owned Ferrari last year, and the two companies are talking publicly about a partnership.


AppleInsider was the first to notice this trend, mentioning the job postings, partnership with Ferrari and a little-known feature of iOS 6 called Siri Hands Free. The feature allows drivers to control their phones entirely by voice while keeping their hands on the steering wheel.


There has been speculation that Apple is out to create an entire vehicle entertainment and navigation suite to replace current offerings by automakers. So far, however, the iPhone maker has been content to find ways to integrate with its existing portable accessories.


As is usually the case with Apple, some of the company's recent patent applications may help reveal its plans. They include a magnetic stand capable of holding an iPad from the ceiling of a vehicle to act as both a navigation and entertainment system.


Business Insider says that, in addition to Ferrari, other carmakers working to integrate Siri Hands Free into their electronics are BMW, Daimler owned, Mercedes-Benz, Land Rover, Jaguar, Audi, Toyota (TM), Chrysler, Honda (HMC), Hyundai and GM (GM).


These developments do not come as a surprise to Kevin Wolfe. Wolfe, the author of the book "Serious Editing in iPhoto" and a contributor to MacFormat magazine and MacScripter.net, says major car companies around the world already offer iPod integration. In addition, every major car stereo maker integrates with iOS.


As to the notion that Apple is seeking integration with all automobile electronics systems, Wolfe says: "With iOS wiring already built into almost every new car on the road today, Apple achieved that goal years ago. Now it's just a matter of adding Siri."


Wolfe points out one final important feature of Apple's integration -- the physical button. Many competitors opted for virtual buttons on their devices. With a physical button on the device, as well as one on the steering wheel to summon Siri, Apple's automotive integration is authentically hands-free.


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4Comments
Mar 12, 2013 3:00PM
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Well maybe Apple will catch up with Android and Windows inside cars in the next 10-15 years.

Mar 12, 2013 2:44PM
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Except in this case they are late to the party. There are already some major systems in place in the market: Ford Sync (), Toyota Entune (), etc. 
Mar 12, 2013 4:57PM
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Does this sound a little like a monoply.  Do we not have laws to prevent this?  Maybe the SEC and the FCC and Auto Companies , along with other software companies might want to weigh in on this. before it is too late.
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