Will the new Kindle threaten the iPad?
Apple's tablet has had a virtual lock on the market, but enthusiasm for Amazon's new Kindle Fire could change that.
But are those sales cutting into purchases of Apple's (AAPL) iPad? It looks that way, based on one new study. The survey, conducted by ChangeWave Research and RBC Capital Markets, found that 26% of people who plan to buy a Kindle Fire say they are delaying buying an iPad.
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The results are interesting, especially considering that the Kindle Fire and iPad are very different -- so different, in fact, that many analysts assumed there wouldn't be direct competition between them.
The iPad has cameras, 3G connectivity, a microphone and an accelerometer. The Kindle Fire does not. The iPad has 140,000 apps. The Fire does not.
But where the Fire does come out ahead is on price: $199, compared to $499 for the cheapest iPad.
The differences between the iPad and the Fire will become more stark once people get their hands on Amazon's device and the reviews roll in. But just the idea of a cheap tablet that can play music, games and streaming movies -- and, in all likelihood, play them very well -- is giving some potential iPad owners pause.
There's one more interesting nugget from ChangeWave's study. About 5% of respondents had already ordered a Fire, and 12% said they were somewhat likely to buy it. That's a bit more enthusiasm than the original iPad received in 2010. A similar study back then showed that 4% were likely to buy an iPad and 9% were somewhat likely.
"The research from ChangeWave suggests that the iPad is about to face a tough competitor," writes Mashable's Zachary Sniderman. "In fact, the Kindle Fire may pose a serious challenge to the iPad's market share."
The Fire will be a winner for three reasons: First, it is much lighter than the Apple IPad2. Secondly, it will succeed precisely for the reason many Apple lovers keep on insisting it will fail - 3G. No 3G means the user will save a minimum of $15.00 bucks a month that Apple charges for its cheapest service. That’s 180 bucks a year. Wireless is everywhere for free. Free is good and in these times free is good for the pocket book. Thirdly, its much much cheaper. Oh, and the fact it has no camera – who cares. I have yet to see someone hold up an IPad and take a picture.
People keep saying that the ipad can do so much more than the Kindle Fire.
Besides talking pictures (which is ridiculous with an iPad to begin with) it's an android table that has hundreds of thousands of apps.
I think that the Kindle Fire will expose to the world just how overpriced an iPad really is.
Well, I would never own an Ipad, but I am getting a Fire.
Can't trust apple.
Before you buy a Amazon "Fire" have a look at the Barnes & Noble "Nook Tablet", much better product. Why buy a device where you're locked in to a particular company? With the Nook you can get books from everywhere (even Amazon, with a third-party software conversion) even FREE from your local library. Ordered my Nook Tablet yesterday.
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Do it once a year. This allows the best-performing asset classes to take off and run.
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