The big soda showdown

On this installment of Investor Beat: should Pepsi buy upstart SodaStream International?

By Motley Fool Investor Beat Jun 6, 2013 4:38PM
Shares of SodaStream International (SODA)  rose on media reports the upstart beverage company was in talks to be acquired by PepsiCo (PEP) for $2 billion.  Pepsi refuted the reports calling them “completely and utterly untrue.”

 Despite the denial, investors seem to like the idea of a potential deal.  In our lead story on Investor Beat, we analyze the competitive landscape in the beverage industry, the likelihood of Coca-Cola (COKE) or PepsiCo acquiring SodaStream, as well as SodaStream’s long-term outlook.
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4Comments
Jun 6, 2013 6:35PM
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Based on what a CO2 refill costs and how much water it will carbonate, it's cheaper to buy store brand unflavored seltzer water in cans as your base.  You add the flavor(s) you like, as much as you like and you don't need to pay for the machine.
Jun 6, 2013 6:32PM
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If Pepsi touches it, it will be a garbage product in months.
Jun 6, 2013 6:14PM
Jun 6, 2013 5:44PM
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They can't get store brand soda to taste good.   Why would anybody try to make soda at home, there's no cost savings when you factor in the machine and your TIME.       Pepsi knows this is a fad.
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