Target follows Starbucks with nameless logo
The discount chain joins a list of retailers that have changed their branding in the past year.
By Jeanine Poggi, TheStreet
The change comes as the discount retailer looks to make a foray into markets dominated by rival Wal-Mart (WMT). The company has been beefing up its grocery offerings, and in October it introduced its 5% loyalty program.
Target joins a list of retailers that have changed their branding strategies this year, with mixed reaction. Retailers say they're trying to make themselves more identifiable in key international markets.
Last week Starbucks decided to remove the outer green ring that bears the Starbucks Coffee name from its logo, and it enlarged the mermaid in the company's signature green hue. The change goes into effect in March, when the coffee chain celebrates its 40th anniversary.
The original Starbucks logo was brown and was changed to green in 1987. The logo has gone through two other small changes since then. But now "the world has changed and Starbucks has changed," Schultz said.
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