Netflix CEO pays for tumultuous year
The video-streaming and DVD company is cutting the annual stock-option allowance for Reed Hastings.
Netflix (NFLX) wasn't exactly happy with CEO Reed Hastings' performance this year -- and for good reason. As a result, Hastings isn't getting as many presents under the tree.The company has cut Hastings' annual stock-option allowance by half to $1.5 million, Bloomberg reports. A year ago, he was given $3 million in stock options.
Hastings didn't get a raise, either. His salary of $500,000 will stay the same. Netflix outlined the compensation changes in a regulatory filing.
Looking back over the last year, it's easy to see why Netflix's board isn't feeling too generous. Even Hastings has admitted the company shot itself in the foot over a number of bad decisions.
The worst move was the way Netflix hiked prices for subscribers in July. Customers who had signed up for one DVD out at a time plus online streaming saw prices jump by nearly 60%. Then there was the Qwikster plan to split Netflix's video streaming and by-mail DVDs into two operations. (That plan has since been reversed.)
Then there was a weird glitch where Netflix appeared to be enforcing a rule limiting video streaming to one device at a time. The company later said that was an error. Finally, Netflix lost a valuable contract with Starz, and saw about 1,000 movies disappear as a result.
Not the best year at all. And Netflix shares have taken the beating you would expect, dropping 75% from July highs.
You could argue that many of Netflix's problems this year involved marketing -- or, rather, the absence of good marketing. Perhaps that's why the company's chief marketing officer is getting a pay cut to $575,000 this coming year from $802,111 in 2011, Bloomberg reports.
But the company's chief content officer, Ted Sarandos, is getting a raise to $1 million in salary from $903,000 last year.
| Tags: | Kim PetersonNFLX |
Hasting could not understand that his customers would be outraged when hit with a 60% price hike for no added value and now less content with Starz leaving in March 2012. Hasting couldn't foresee that this would create openings for companies like Amazon, Redbox, Apple, etc.
NetFlix board of directors should have fired Hastings. Netflix stock went from $300 in July 2011 to $72 currently. He is an idiot with no vision.
MORE ON MSN MONEY
DATA PROVIDERS
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.
LATEST POSTS
When it comes to efficiency gains, a watt saved is a watt earned.
FIDELITY VIEWPOINTS
- How to sell covered calls - Fidelity Investments
- Savvy year-end tax moves to consider now - Fidelity Investments
- Seven ways to prepare for tax changes
- Five reasons an annual review is crucial - Fidelity Investments
- Take a look at mid caps now - Fidelity Investments
- State of the sector: Health care - Fidelity Investments
VIDEO ON MSN MONEY
ABOUT
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.

