As Apple goes up, Research In Motion goes down

Coincidence or scientific proof that people are trading in their BlackBerry's for iPhones?

By Benzinga Oct 14, 2011 4:22PM
By Louis Bedigian, Benzinga Staff Writer

Over the last six months, Apple's (AAPL) success has had an inverse affect on Research in Motion (RIMM). While this might not come as a surprise to the million people who have pre-ordered the iPhone 4S, there was a time -- not too long ago, in fact -- when Research in Motion was a thriving company.

But as you can see by comparing the stock price performance over the past year, the BlackBerry maker has been dropping much faster than Apple is growing. This suggests that Apple isn't the sole cause of RIM's problems. Google (GOOG) Android could be a significant factor as well.

However, I suspect it's even worse than that. I'm betting that, in addition to the customers Apple and Google took from RIM, there are several customers who were going to leave the brand anyway. This is essentially what has happened to Nokia (NOK). When is the last time you met someone that had a Nokia phone? Soon, you'll be asking yourself that question about RIM.

While RIM execs may have lost confidence in the brand (all the while making foolish announcements that won't carry the firm to victory), BlackBerry is still a fairly strong brand. Not even a worldwide outage will kill off the ailing phones. Not yet, at least.

Going forward, however, things aren't looking good for RIM. When Google chose to acquire one of its dying competitors, it could have easily looked for a company with a strong brand of phones. Instead, Google chose Motorola (MMI), the once-great phone, cable box and random device manufacturer. Granted, RIM wouldn't come packaged with the same quality of patents that Motorola provided. RIM wouldn't have come with a way for Google to enter the cable box market. It does, however, currently manufacture a more popular line of phones.

But we know how fickle popularity can be, right?

More from Benzinga:

Oct 17, 2011 9:10AM
Well of course Apple and Research in Motion's success/failure are connected. Windows and Mac OS' success/failure are related as well.
Oct 14, 2011 5:46PM
Glad to see someone comparing AAPL and RIM. Seems like the majority of news revolves around RIM or AAPL in general, typically not together, so it's nice to see a comparison between the two.

I'm glad you mentioned Nokia, since very few think to mention the company at all. 

Solid points. 

I wonder if RIM will stay alive simply because it would be too much of a challenge to switch.
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