What to expect from Apple on Tuesday

The company is set to unveil a new iPad with a smaller screen and a lower price.

By Kim Peterson Oct 22, 2012 2:34PM
The tech world is expecting Apple (AAPL) to up the stakes in the tablet war Tuesday by announcing a smaller, cheaper iPad.

Apple isn't saying anything officially, but it has sent out an event invitation with the words "We've got a little more to show you."

The rumor mill has been pretty spot-on with Apple announcements recently, having thoroughly dissected every facet of the company's iPhone 5 weeks before the device was revealed.
Rumors about the smaller iPad have been pouring in and have been remarkably consistent. Apple can't keep a lid on much these days, it seems.

Here are the expectations:

Smaller screen

Former Apple CEO Steve Jobs was no fan of a 7-inch tablet, saying you simply can't make a great tablet at that size. "It's too small to express the software that people want to put on those things," he said in a 2010 conference call.

But apparently you can make a great tablet at 7.85 inches, measured diagonally. That's smaller than the regular iPad's 9.7-inch screen.

A not-so-small price
Amazon (AMZN) and Google (GOOG) can breathe a little easier, because Apple may not go for cutthroat pricing. Many analysts expect the new model will be priced between $299 and $349.

Why not match the prices of the 7-inch tablets from rivals? Because Apple doesn't need to. Sterne Agee analysts Shaw Wu thinks "a price point of $299 or $349 makes sense with its entry-level iPod touch starting at $199 and iPad 2 at $399," according to AllThingsD.

So Amazon's $199 Kindle Fire HD will certainly be appealing, as will Google's $199 Nexus 7. But Apple will surely make a persuasive case for spending more on the smaller iPad.

No retina display
The Apple Inc. logo is displayed on the back of the new MacBook Pro David Paul Morris/Bloomberg via Getty Images
The new model is not expected to have the intense 2048 x 1536 Retina display that the latest iPhones and iPads have. Instead, Apple may release it with a 1024 x 768 display and move to Retina later, reports the iMore site. "Keeping costs down will be the primary concern for the first-generation iPad mini, and there'll be plenty of time to ramp up the display later," Rene Ritchie writes.

A Nov. 2 ship date
Just in time for the holidays. TechCrunch, citing a source close to Apple's supply chain, says the smaller iPad will likely go on sale on Nov. 2. Apple will promote the new device heavily as a holiday gift, for good reason. The company sold 15.4 million iPads in the holiday quarter last year, TechCrunch adds.

Apple is so bullish about the new model's sales potential that it has placed an order for more than 10 million in the fourth quarter, The Wall Street Journal reports.

New Mac announcements
Apple hasn't forgotten about Macs. It may announce a 13-inch version of its MacBook Pro as well as perhaps new iMacs.

The Apple event kicks off at 10 a.m. Tuesday in San Jose, Calif. Investors seem a little excited, as Apple shares were up 2.7% in afternoon trading Monday to $626.04.

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Oct 22, 2012 4:04PM
Is it just me or is Nicole Lapin the most annoying, sarcastic crotch ever to open a cake-hole and puke out a bunch of useless sentences? LOVE that she whips out her device showing us all how incredibly cool she is because she has an iPhone 5 too.

Hey Lapin - wipe that smug, idiotic grin off your oil-soaked face, lower your voice and have something to say the next time you're in front of a camera...makes it SO much more interesting for the viewers.

Sent from my iPhone 5...
Oct 22, 2012 4:14PM
Sounds to me like the SMART money move is to WAIT. There will be a number of "early adopters" who will waste money in this new mini Ipad, but if the display is likely to be updated later, why buy now? Keep the money in your pocket and wait for the upgrade. With Amazon and Google pressure, the upgraded unit will likely have a lower price tag than the one introduced now.
Oct 22, 2012 4:36PM
Oct 23, 2012 8:34AM

Apple mini price maybe high but the device will have more feature than $199 devices. People may still choose less robust features for less money. Mini is to small to be an effecient device.


Talk about inefficient....Romney changed his stand again, now he says he is Mr peace and he agrees with the Presidents international approach. Over the last 18months Romney was going to war with everyone.   Romney has serious character issues in lying to America.

He will say anything to get elected. He flips to a different story every week.Every week a new flip.

It's just like his other Rebulicians said he is King of Flip Flops.  A real chameleon.

Bipartisian, he had over 800 vetos as Mass Govr.

He said 'Let GM go Bankrupt' Chapter11, not Chapter 13 restructuring by a bank or gov't supports.

Oct 22, 2012 11:40PM
Oct 22, 2012 5:08PM
Oh, I'm disappointed.  I thought Apple was going to announce no more sh!tty products and full refunds for the iPhone 5.  Daaaammmmn.
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