Artist Will.i.am to join Intel

The Black Eyed Peas singer has signed on as the company's director of creative innovation. What exactly does that mean?

By Kim Peterson Jan 25, 2011 4:46PM
Musician will.i.am of the Black Eyed Peas (©Getty Images for DCP)Say what? Intel's (INTC) newest executive is a member of the Black Eyed Peas?

The company says that Will.i.am has signed a multiyear contract to serve as its new director of creative innovation. What that means is, well, kind of unclear. Maybe Intel just wanted to have an employee sing in the Super Bowl's halftime show.

Will.i.am, whose real name is William James Adams Jr., will contribute music, which is pretty much a given. He will also help develop laptops, tablets and other devices, Intel said, adding that his job will include "hands-on creative and technology collaboration."

We may have the beginnings of a trend here of high-profile musicians taking largely symbolic jobs at major companies. Lady Gaga signed on as the creative director for Polaroid, and last month unveiled new instant cameras, a tiny photo printer and a pair of chunky sunglasses with a camera inside.

Check out this interview with Lady Gaga talking about her work with Polaroid (post continues after video):
Will.i.am already has his Intel employee badge, Bloomberg reports, and was introduced to the company's sales and marketing team today.

Why does Intel need Will.i.am? The company has a new reason to go after the youth market as it jumps further into tablets and smartphones in addition to its traditional PC-based business. The artist will undoubtedly plug Intel's products, as he is already doing on Twitter, and encourage fans to use the company's technology.

"It's imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment," the company said in a statement.

1Comment
Jan 25, 2011 5:24PM
avatar

Has to be some benefit to Intel here somewhere, seriously.....  " A street thug as the Director of Creative Innovation."  More like a draw for the Black community to Intel's product line.. Perfect example of whats WRONG with this country and the Corporations within. 

 

Banks are back running ads telling everyone how F...ing wonderful they are,

Obama already campaigning, you can tell because NOW he wants you to believe he cares about the ECONOMY.  He just spent 2 years and Billions of tax payer dollars paying his supporters back.

 

We live in a Nation of Liars and Thieves, with the Money being controlled by the biggest Thieves of all time (BANKS, Central Banking Families or what should be referred too as the "FINANCIAL CRIME CARTEL")..  

 

And everyone wonders why politicians and judges are getting shot, actually it's quite evident.

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