Artist to join Intel

The Black Eyed Peas singer has signed on as the company's director of creative innovation. What exactly does that mean?

By Kim Peterson Jan 25, 2011 4:46PM
Musician of the Black Eyed Peas (©Getty Images for DCP)Say what? Intel's (INTC) newest executive is a member of the Black Eyed Peas?

The company says that has signed a multiyear contract to serve as its new director of creative innovation. What that means is, well, kind of unclear. Maybe Intel just wanted to have an employee sing in the Super Bowl's halftime show., whose real name is William James Adams Jr., will contribute music, which is pretty much a given. He will also help develop laptops, tablets and other devices, Intel said, adding that his job will include "hands-on creative and technology collaboration."

We may have the beginnings of a trend here of high-profile musicians taking largely symbolic jobs at major companies. Lady Gaga signed on as the creative director for Polaroid, and last month unveiled new instant cameras, a tiny photo printer and a pair of chunky sunglasses with a camera inside.

Check out this interview with Lady Gaga talking about her work with Polaroid (post continues after video): already has his Intel employee badge, Bloomberg reports, and was introduced to the company's sales and marketing team today.

Why does Intel need The company has a new reason to go after the youth market as it jumps further into tablets and smartphones in addition to its traditional PC-based business. The artist will undoubtedly plug Intel's products, as he is already doing on Twitter, and encourage fans to use the company's technology.

"It's imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment," the company said in a statement.

Jan 25, 2011 5:24PM

Has to be some benefit to Intel here somewhere, seriously.....  " A street thug as the Director of Creative Innovation."  More like a draw for the Black community to Intel's product line.. Perfect example of whats WRONG with this country and the Corporations within. 


Banks are back running ads telling everyone how wonderful they are,

Obama already campaigning, you can tell because NOW he wants you to believe he cares about the ECONOMY.  He just spent 2 years and Billions of tax payer dollars paying his supporters back.


We live in a Nation of Liars and Thieves, with the Money being controlled by the biggest Thieves of all time (BANKS, Central Banking Families or what should be referred too as the "FINANCIAL CRIME CARTEL")..  


And everyone wonders why politicians and judges are getting shot, actually it's quite evident.

Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.


StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

123 rated 1
266 rated 2
485 rated 3
660 rated 4
586 rated 5
652 rated 6
640 rated 7
504 rated 8
289 rated 9
159 rated 10

Top Picks

TAT&T Inc9



Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.