Yum is still stalled in China
With sales in the country likely to fall in January and February, the company now forecasts 2013 earnings will drop.
That doesn't mean that investors, though, have cleared the company. The stock fell 1.99% Monday before the earnings report and then another 5.38% in after-hours trading for a total loss on the day of 8.2%.
The problem wasn't fourth-quarter earnings -- the company actually beat expectations by a penny -- or revenue, which at $4.15 billion was slightly ahead of the $4.12 consensus. But then the company had already radically lowered guidance on Jan. 7. On that date, the company said the discovery of high levels of antibiotics in chicken sold by KFC had crushed sales in China in the last two weeks of December.
It was guidance for the first quarter and indeed all of 2013 that hurt. Same-store sales in China are likely to fall by 25% in January and February, the company said Monday. Company-wide earnings will fall in 2013 from $3.25 a share in 2012, the company noted. That was a huge shift from previous guidance for 10% earnings growth. Wall Street had been forecasting 2013 earnings of $3.57 a share. Investors should expect a significant drop in same-store sales in China during the first half of 2013, the company said, with a return to growth in China in the fourth quarter of 2013. Yum Brands got about 44% of 2011 revenue from China.
The restaurant operator had a 24% increase in same-store sales in India, its next big growth target. But same-store sales in other regions just matched analyst projections. Same-store sales climbed 3% in the United States and 3% at international stores. Analysts had been expecting 3% growth in the United States and 3.9% growth internationally.
My conclusion is that Yum Brands Monday turned into a second-half of 2013 story -- assuming that the company moves aggressively to rebuild the trust of Chinese consumers.
So far, at least, the company has not scaled back plans to open 700 new stores in China this year. It is planning to launch a campaign in China that emphasizes brand quality. And Yum Brands has already adopted the recommendations of China's state Food and Drug Administration to strengthen controls in its poultry supply chain by voluntary self-testing, better supplier management and improved reporting.
I'd like to see how much impact -- and how quickly -- those measures have on sales in China before I pick up shares of what is still the dominant fast-food restaurant business in China. At the moment, though, investors don't know when that unit will return to growth.
Let's see, Where to start...
Roseapple....Guess you don't know much about YUM Brands or Foods...??
Yum Brands (YUM) owns Taco Bell, Pizza Hut and KFC(which is/was Kentucky Fried Chicken).
KFC was founded by Colonel Harlan Sanders,and at one time headquartered in Louisville, KY.
YUM bought out the francise/company sometime back..?? Still in Louisville.KY.
Yum Brands is an American Company or conglomerate of restaurants...They have invested and built a large presence in China(5,300 restaurants) to bring American fast food to the PROC..And India..
I believe they are the largest American operation of restaurants in Mainland China? More then Mickey Ds and others.
The problem with the chicken they use in China, is not with the Restaurant chain; but the suppliers or growers/farmers supplying the chickens for the KFC operations..Possible cancerous feed.??
It became an issue with the Government(PROC) and in turn, Chinese consumers...
THEY DO NOT EXPORT CHICKEN TO THE U.S.A. for KFC Restaurants.
Yes,DGF45**....A good article by Jubak....I've had YUM on a watchlist for over a year with possible ideas of buying some shares...Still mulling..??
Lepperchan....Maybe the cut backs in Defense Spendng are affecting Lockheed-Martin ??
They are a Big Player....In the Military Industrial Complex..
Americans by and large have been yelling for those cuts in spending..
They may build the new F-35 that has had some major issues and we really don't need the planes.
Copyright © 2014 Microsoft. All rights reserved.
3 stocks will be in the spotlight Thursday as investors try to make sense of the numbers from the sector.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.