Yelp stock soars after lockup expires

Many social media companies are having a rough time on the market, but the reviews site is proving to be an exception.

By TheWeek.com Aug 31, 2012 1:39PM

Businesswomen looking at laptops copyright LWA, Larry Williams, Blend Images, Getty ImagesThis week, early investors in the online reviews site Yelp (YELP) finally got a chance to sell their shares after a six-month "lockup" period that followed Yelp's IPO. 


Shareholders braced themselves for a wave of sell-offs: After all, early investors in Facebook (FB), the biggest social media company in the world, dumped their shares en masse after its lockup ended, causing Facebook's stock to plummet. However, Yelp's early investors held on to their shares and the stock soared by 22.5%, bucking a slump for social media companies on the stock market. 


Here are three takeaways from Yelp's stellar stock performance:


1. Investors believe in Yelp 
"When given the opportunity to take their money and run, early investors and executives" gave Yelp a "collective vote of confidence," says Jennifer Van Grove at VentureBeat. Analysts say the already-popular site, which allows users to post reviews of neighborhood businesses and restaurants, could soon become a household name, as it launches a "partnership with Apple to integrate local content into software for the iPhone and iPad,"says Danielle Kucera at Bloomberg.


2. But there may be trouble on the horizon
"Yelp faces the same challenges of other young internet companies," says Evelyn M. Rusli at The New York Times. Yelp relies on businesses for revenue (customers can access the site for free), with vendors given "the option to spend money on advertisements or other services." However, while revenue is rising, "only a fraction of businesses with profiles on Yelp -- about 4% -- pay the company anything." Like Facebook and Groupon, Yelp still has to show investors that it has a sustainable model for revenue.


3. The stock benefited from short selling
Lots of investors anticipated that Yelp's stock would plummet once the lockup expired, leading them to take short positions on the stock, meaning they bet that the share price would fall. However, when it became clear that the price was actually climbing, the short-sellers needed to hedge their earlier bets. So they quickly began buying Yelp stock in an attempt to balance their pessimistic gambles and prevent huge losses. Dubbed a "short squeeze," the dynamic likely boosted Yelp's stock significantly. 


More from The Week


Tags: FBYELP
0Comments

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

116
116 rated 1
265
265 rated 2
429
429 rated 3
612
612 rated 4
499
499 rated 5
525
525 rated 6
701
701 rated 7
533
533 rated 8
337
337 rated 9
131
131 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
UPLULTRA PETROLEUM Corp10
COPCONOCOPHILLIPS9
TAT&T Inc9
DVNDEVON ENERGY CORPORATION9
EOGEOG RESOURCES Inc9
More

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.