Report: Apple orders parts for 10M iPad Minis

If the numbers are correct, the company would continue its hold on the largest stake in the tablet market.

By Benzinga Oct 8, 2012 11:08AM

AppleBy Louis Bedigian

Apple (AAPL) suppliers are set to produce enough components for 10 million new tablets in the fourth quarter -- double that of its primary American competitor Amazon (AMZN).

While Apple has not confirmed the number, The Wall Street Journal reports that suppliers have received orders for enough parts to make "more than 10 million units of the smaller tablets in the fourth quarter," citing sources with knowledge of the situation.

Amazon, which is producing four new versions of the Kindle Fire, is prepared to make only 5 million tablets available in the fourth quarter, the Journal says. That could be because Amazon will likely ship the Fire in fewer regions than its Cupertino, Calif., competitor. 

From the time the original iPad was released, in 2010, Apple has acquired and maintained a significant lead over its competitors. Worldwide, the company still owns more than 50% of the market. During the first quarter, Apple's global market share was just over 58%. According to iSuppli, the third-generation iPad helped Apple increase its share to nearly 70% in the second quarter.

In August, Amazon announced that after selling out of every Kindle Fire produced, it had acquired 22% of the U.S. market. That was an interesting figure for the company -- which has yet to provide any specific sales figures -- to reveal. Amazon made the announcement just one week before unveiling its next line of tablets.

Google (GOOG) has yet to announce any sales figures of its first branded tablet, the Asus-developed Nexus 7. Analysts expect the search engine giant to sell as many as 8 million units by the end of 2012. A report by ZDNet concurred with that assessment, noting the enormous growth of Android tablets.

Barnes & Noble (BKS) presents another potential threat to Apple's empire. In September, the bookseller announced that it will release two new tablets this fall: the 7-inch Nook HD and 9-inch Nook HD+. The former will retail for $199, the same price as the Nexus 7 and Kindle Fire HD. Barnes & Noble priced its 9-inch model at just $269, undercutting its competitors by at least $30.

Price appears to be a key factor in acquiring sales. ChangeWave Research found that 59% of consumers purchased the original Kindle Fire because of the $199 MSRP.

More from Benzinga
Oct 8, 2012 1:23PM

And Ladies! Coming soon, the ipad with wings!

Oct 8, 2012 4:03PM
ummm aren't they already called Iphones?
Oct 8, 2012 1:18PM
What woman wouldn't want a mini pad?
Oct 8, 2012 4:33PM
Who is manufacturing all these parts and components? The Chinese? Bring those jobs back to the U.S. where they're needed most! 
Oct 8, 2012 11:56AM

"If the numbers are correct, the company would continue its hold on the largest stake in the tablet market"


Isn't that assuming they sell and others don't

Oct 8, 2012 2:05PM

The galaxy tab2 a much better buy then the ipad.

Oct 8, 2012 12:50PM
The only 7" tablet serious used are the book readers. Otherwise, it is too big for you pocket and too small to use for apps. the 7" iPad mini have a chance only if the price is the ame as the Kindle.
Oct 8, 2012 3:09PM
I will buy one only if the price is close the Kindle for which I already own but have to fight my husband to use.
Oct 8, 2012 4:02PM
I bought the Kindle Fire because it was cheaper and Amazon is based in Seattle, but after getting the iPad, I've stopped using the Kindle Fire : ( The iPad has everything the Kindle Fire didn't!
Oct 8, 2012 4:59PM
They need something to offset the I-Phone 5 flop. Wow did people get taken on that deal.
Oct 8, 2012 4:11PM

I am so confused on how people are comparing the kindle fire to an ipad mini. There is no comparison between the two devices, I use a 7'' Samsung galaxy tab which is far superior to the kindle fire, yet, I will admit the fact that the ipad mini will have superior technology, hands down!

Oct 8, 2012 2:32PM
And Most will buy one just because they can, Bought a new IPhone and now you will give them more money and before Christmas?
Oct 8, 2012 5:18PM
I don't think this is a Fire / Applie comparison article, but there are many comments to that effect. I own both, use both, but they are apples-to-oranges comparison (excuse the pun). I think the iPad is overpriced and as such, bought my wife a Kindle. She loves it for what she does and it's great for what it does, but it can't do all the iPad can. I also own a Galaxy Tab. In my opinion, the Tab (and other Android devices) are the best bang for the buck. The Kindle has a great screen - better than the tab, but I can't justify limiting Bluetooth, external expansion, cameras, etc. on a "computer"-like device. All players are bringing most of that to the game now, but considering the options, there are still only a few with all the basic features. Notably, the i-device and Kindle do not offer all the standard features. I love the Apple interface, I love the Kindle screen and simplicity, but if I want to take pictures, connect a BT keyboard, save to SD, and download almost any app, the 2 big players do not offer it all.
Oct 8, 2012 5:54PM
I was about ready to go out this past weekend to buy a 7" Nook HD. Then talk started on the internet about the release of the mini iPad in a couple of weeks. I'm going to wait and see how much the mini is before spending my hard earned money.
Oct 8, 2012 5:06PM


Cut down on conflicting regulations, lower the monetary burden in so many places such as michigan and California, find people willing to work entry level jobs for entry level pay( its about time to start refusing people welfare if they wont work) , and maybe if you start some companies will be willing to have a business where they can compete. Do you want to pay $10 a gallon for gas because it would help those that dont work, or do you want to pay $2 for gas so you can afford to give YOUR family more? Why should a business "bring jobs back" to make less, have a larger tax burden, suffer more lawsuits because someone does not like how the company designs the product, and constantly haveing to make changes because someone who knows absolutely nothing about how a product is made passes a regulation that says they must do something different. Kinda like the EPA fining Oil companies for not using      cellulosic biofuel   . a product not even available to them.

Oct 8, 2012 5:38PM

I agree 7132. Apple products dont have to be superior to android. People are buying on the name alone. They might not even know the device they just bought is last years tech. They may not even care. They can say they have what everyone else has.

Oct 8, 2012 6:08PM

This is turning into a real crap-shoot for the big brands. I keep waiting for the bomb-doors to drop open and hear the wailing sounds of falling technologies. Run people, if you aren't ready for the next wave of cells, notepads, and/or mp3's... I'm positive the economy will crumble under its weight.

Oct 8, 2012 5:23PM
I thought it said 10M Mini Pads! 

I figured Obama and Biden were stocking up before the next debate!
Oct 8, 2012 4:54PM

On CNBC they said that if Romney get elected the USA will see "worst austerity programs" over his 4yrs than Europe, not growth as he claims. THEY SAID HIS PLANS WILL SLOW THINGS DOWN. If Obama gets elected, if Congress says "No" again to infrastructure projects like FDR had to build the economy then he will sign an exec order to get jobs. They think he will deal with the 'No' Congress as his first agenda.

PS: Did you see the Romney 47% FLIP FLOP, now he says he was 'WRONG' to say that the 47% are victims vs just plain ignorant. Romney key skill, FLIP FLOP !!!

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