Demand for iPhone 5 sets record

While Samsung is gaining ground, Apple is likely not too worried.

By Benzinga Jul 23, 2012 11:43AM
Image: Apple logo copyright Beck Diefenbach/ReutersBy Louis Bedigian, Benzinga Staff Writer

Demand for Apple's (AAPL) next-generation iPhone is higher than any other smartphone the company has released.

In June, ChangeWave Research conducted a study on the demand for smartphones from the world's leading manufacturers, including Apple, Samsung, Motorola, Nokia (NOK), Research In Motion (RIMM), and HTC.

Among those who plan to purchase a smartphone within the next 90 days, 19% chose Samsung. This is a 6% increase over the December 2011 and May 2012 surveys, in which only 13% of respondents chose Samsung. In September 2011, just 5% of consumers wanted a Samsung phone, and in the months and years before, demand was as low as 1%.

Samsung has come a long way since then. The company now poses a serious threat to Apple's dominance. In time, it might even cut into the profits of the iPhone maker.

That said, Apple might not have much to worry about. Despite an increase in demand for Samsung products, (which could be attributed to consumers who are switching from other Android brands), Apple is also experiencing a significant increase in iPhone demand.

ChangeWave's study -- which was conducted among 4,042 "primarily North American consumers" consumers -- found that 14% of consumers were "very likely" to buy an iPhone 5, while 17% were "somewhat likely."

Consumers gave their responses after reading a brief description of the features that analysts expect the iPhone 5 to have, such as 4G LTE and a larger screen. ChangeWave also provided a few estimated price points, which mirror those of the current iPhone.

Comparatively, when ChangeWave conducted a similar survey for the iPhone 4S last October, consumer demand was at 10% ("very likely") and 11.5% ("somewhat likely"). At that time, the iPhone 4S had already been announced, and its full feature set -- including the addition of Siri -- was widely known. The iPhone 5 is still mostly a mystery, but its demand is already outpacing all previous versions of the Apple-made device.

Apple and Samsung are not the only two smartphone manufacturers that experienced an increase in demand. Interest in Nokia devices actually rose to 2% -- up from just one percent last March. While that is not a huge increase by any means, it is, as ChangeWave notes, a positive sign for the firm.

HTC at 3% (which was unchanged from the last survey) and Research In Motion at 2% (also unchanged) did not perform as well. At the same time, Motorola lost two points, dropping to 4%.

More from Benzinga
Jul 23, 2012 2:22PM
wow,wow and more wow....let the hype begin,4inch screen,lte,and SIRI might not be beta....yawn
Jul 23, 2012 1:51PM
Here comes the Apple pre-launch hype. 
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