Microsoft gives more Windows 8 details

The company's OS market share could jump to 77% on the launch.

By Trefis Apr 18, 2012 8:42PM
Microsoft (MSFT) has announced additional details about its upcoming Windows 8 operating system, which is expected to be launched in the third quarter.

It will be available in three editions: Windows 8, Windows 8 Pro and Windows 8 RT. Windows 8 will compete with Apple's (AAPL) Mac operating system and Linux-based platforms on the desktop, and Apple's iOS and Google's (GOOG) Android in the tablet market. (Microsoft owns and publishes Top Stocks, an MSN Money site.)

Microsoft Stock Break-Up

With this simple version scheme, Microsoft has broken away from tradition. Each of its earlier operating systems, like Windows 7 and Windows Vista, used to ship in multiple versions with just small feature differentiation between each, confusing customers. Under the new version scheme, Windows 8 will be the basic version while Windows 8 Pro will be an advanced version with additional features aimed at enthusiasts and enterprise users.


Windows 8 RT is the newest version -- Windows on ARM -- and will be targeted at notebooks and tablets powered by ARM processors. It will come with touch-optimized versions of Word, Excel, PowerPoint and other apps. Microsoft will be announcing the exact pricing details and other information in coming months.


Windows 8 is a crucial release as Microsoft tries to maintain its dominant position in the shrinking PC market and enter the rapidly expanding tablet market currently dominated by Apple and Google. Microsoft will work with partners to release both Intel- and ARM-powered Windows 8 devices before October, making an entry into the tablet market before the holiday season. We expect Windows 8 to be a bigger hit than Windows 7, which has sold around 550 million licenses to date, as it will target a much larger market. We expect Microsoft's market share in the OS market to jump to 77% in 2012, thanks to the Windows 8 launch.


Microsoft Windows Market Share of PCs

Windows is one of Microsoft's primary revenue engines besides Office, and accounts for nearly 27% of its total value. We currently have a $38 Trefis price estimate for Microsoft, which stands nearly 20% above its market price.

2Comments
Apr 18, 2012 10:29PM
avatar
It's not just Windows 8 for ARM and Intel, it's Windows Phone 8 for Intel and Qualcomm chips in smart phones and tablets. I use the WP7 Mtero UI on my Nokia Lumia 900 smart phone from AT&T and it's fast and fun.
Apr 18, 2012 10:14PM
avatar

i use windows 8, the consumer preview....

it's pretty cool...

it will run on absolutely any computer too, as long as it can run windows 7...

i use it more than my ipad too...

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