Diamonds: A better haven than gold?

A proposed ETF anticipates the precious stones will become a recognized asset class.

By The Fiscal Times May 14, 2013 1:38PM
 Woman wearing a diamond necklace copyright Image Source, CorbisBy Suzanne McGeeThe Fiscal Times logo

Are diamonds an investor's best friend?

The collapse of gold prices earlier this spring seems to have been met with a kind of muted elation from those promoting the idea that diamonds, like the precious metal, could become a recognized asset class and another form of haven investment. 

It's perfect timing for the diamond industry: With an exchange-traded fund backed by diamonds due to roll out sometime next year, once it has received the stamp of approval from the U.S. Securities & Exchange Commission, supporters of the idea admit that they need to educate investors in North America on the advantages of diamonds as investments.

"America views diamonds primarily as pieces of jewelry; in places like India, China and Russia, people traditionally have viewed them as investible assets," says Kristopher Schellhas, managing partner and co-founder of the Los Angeles-based Investment Diamond Exchange, which offers a marketplace for trading the precious gems. Schellhas is correct about that: For centuries, diamonds have been a way for the wealthy or merely affluent to make their riches readily transportable in times of peril. But does that make them a good investment idea?

Until now, investing in something that is simply called a "diamond" has been a bit like buying a work of art referred to as a "Picasso." Just as you don't know whether the latter is a reproduction, a sketch by the artist himself on a piece of newspaper, or the massive "Guernica," in the case of diamonds an investor wants to be sure he or she is getting something of value, not a tiny chip off a muddy, poor-quality stone.

One part of the conundrum is in the process of being solved. GemShares, the company behind the proposed diamond ETF, last year patented a global standard for investment-grade diamonds. "This was done specifically so they could be used as financial instruments," says Schellhas. "It's a precursor for diamonds being publicly traded."

The goal is to create a homogenous group of diamonds with clearly defined characteristics that are indistinguishable from each other -- a range of sizes is fine, but all should be a generic round brilliant cut, and have a top-tier clarity rating. (If you want the full details, check out the patent application). With the patent in place, GemShares has created something as close to a commodity as may be possible in the world of precious stones, given that no two diamonds ever will be identical.

But simply being objects of value and becoming fungible enough to be defined as a tradable asset class won't be enough to make diamonds a mainstream commodity investment -- for reasons that go well beyond their very speculative nature.

Gold (GLD), for instance, has been traded on open markets for generations, resulting in a benchmark price for the physical item that has been transparent. In contrast, the history of diamond pricing is murky indeed: For most of the last century or more, prices were largely under the control of the De Beers syndicate. When the market changed, De Beers simply refocused its marketing strategies to keep prices high. For instance, when an influx of new, smaller diamonds from the former Soviet Union hit the market in the 1950s and onward, it pushed the idea of the eternity ring, made up with lots of smaller diamonds. An open market has only begun to develop since 2005, when De Beers finally agreed to resolve several U.S. class action suits by plaintiffs alleging price-fixing. In other words, investors looking for a history of price discovery will seek in vain.

The question of near-monopolies in the diamond mining industry still exists as an investment risk, according to the diamond ETF prospectus filed with the SEC. "Large companies represent a sufficiently large share of the diamond supply and intermediate demand in the production cycle," the prospectus spells out, that their activities may weigh on prices. Another issue that Schellhas identifies as a plus for the ETF is labeled a risk in the prospectus. The ETF will be backed by a physical inventory of gems (just in case you want to take delivery of your investment at some point in time) and not just mirror the performance of the assets on paper. That means that GemShares will be buying diamonds to deposit into the trust backing the ETF.

To Schellhas, that's good news: it will buoy diamond prices. But that may also mean that the price of the initial units will be higher (because of the larger prices paid for the diamonds) and that since this demand isn’t sustainable or ongoing, there may be a selloff in the aftermarket.

Then there is the pesky question of liquidity, both for diamonds themselves and for the ETF.

Until now, most diamond investment vehicles that have been created have been private pools, units of which have been sold to institutions or ultra-wealthy investors. Many of those pools focus more on large, rare high-quality stones than on the smaller "commodity" diamonds of the kind that GemShares proposes using as a base for its ETF. There's a reason for this:

The diamond investment market is still embryonic and risky for those who aren't pros.

For ordinary investors -- the kind for whom a loss can be a real setback -- it's too early to contemplate investing in diamonds, however disappointed they may be with gold prices right now.

Yes, there is potential for diamond investing to grow. As Schellhas points out, while about 40% of the gold market is dominated by speculators or investors, only about 1% of the diamond market is made up of speculative activity. But speculation isn't long-term investing. And even if diamond supply does remain static while the number of middle-class households grow worldwide, that isn’t to say that those middle-class consumers will choose to spend their new disposable income on diamonds.

Questions of price transparency and liquidity alone make this a risky bet. It's telling that Schellhas describes the ETF as the vehicle that will end up creating the first spot market price for diamonds. Typically, a commodity-related structured investment product makes its debut in the wake of the establishment of a reliable spot market with a history of price transparency. This time, the promoters of the diamond ETF seem to be doing it the other way around, relying on the product itself to generate enough buzz to make it a success. That's hardly the kind of risk-free strategy you'd want to find in a safe haven investment.

Suzanne McGee is a columnist at The Fiscal Times. Subscribe to The Fiscal Times' FREE newsletter.

More from The Fiscal Times

Tags: GLD
May 14, 2013 9:13PM
Looks like the diamond industry has been watching the run-up in gold the last 10 years. They are salivating at the idea that they might be able to drive another asset bubble and cash in big time.

But diamonds are not an "investment," as this article states. Diamonds are a store of value, as long as somebody believes they have value. They have no practical use and they don't pay a dividend...just like gold. 
May 14, 2013 6:14PM
Diamonds are mysterious...The Middlemen and Jewelers make the money..imo.
May 15, 2013 7:40AM
Diamonds do have practical uses - cutting tools, as power enhancers for lasers, semi-conductors, thermal absorption, etc...
May 15, 2013 9:10AM

And the Industrial Diamonds are same ones they are pushing for some Jewelry today...


A Chocolate diamond my azz...Those are junk...Like yellow,pink and maybe green?

Industrial grade...period.

May 15, 2013 12:57AM

Suzanne....In an answer to your Headline question?....I don't think so...

May 15, 2013 12:01AM

Sure like Diamonds, middlemen, jewelers make money in Gold also.

I don't deal in Bullion, Coin, nor Jewelry..

Have had some coin, maybe once and possibily a small nugget...And only buy 95% of Jewelry for a keepsake or gift.

I have never partaken of TV Advertisers or Pawn shops....Shysters, that are needed??

I know what the price of Gold is on a daily basis..What is the price on a Troy oz. or Karat of Diamonds?


BUT WE DO, collect a dividend on our Gold investment about 1.3% yield.

And have bought and sold several times for, appreciative gains..

We invest in Goldminers..

May 15, 2013 9:20AM
The only diamond I own is on my wife's engagement ring.  I don't plan on adding anymore to my portfolio.  There is no demand from the average person as they are struggling so I don't know if the rich alone can support a large rise in diamonds.  I guess diamonds have about as many uses as gold so the question is just how much will people stockpile?  And why diamonds over gold or silver or any other precious metal?  More upside.....maybe.
Jun 8, 2013 2:21PM

Today, diamond wholesalers, retailers, and "Prosumers"/Investors can obtain online the education required and use tools like the DiamondMaster App to monitor diamonds global values and their rates of appreciation referenced to 11 foreign currencies, and their values in exchange to gold's annual moving average (  More "Wholesale conduits," expert gemologist consultants, and exchanges like IDX are providing investors today real options that never existed before when purchasing or liquidating diamonds.  Plus, as a "Luxury Investment" like art, collectable cars, jewelry, certificated diamonds and colored gems can be enjoyed, adorned and not simply kept in a vault like gold bars. ...and "created" laboratory grown diamonds like "created" rubies and sapphires provide more appreciation for their natural counterparts.

May 17, 2013 11:18PM
Diamonds are poor vehicles of investing. As soon as you walk out of the store, the value of the store would have diminished by at least 40% on your end. Think of how long the prices need to climb in order for you to make any profits.

Ben @

Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.


StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

116 rated 1
279 rated 2
443 rated 3
626 rated 4
667 rated 5
721 rated 6
630 rated 7
472 rated 8
292 rated 9
131 rated 10

Top Picks




Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.