Apple: The mother of all earnings

The iPhone maker reports fiscal Q1 earnings after the bell. With shares down 20% over the past few months, it's the biggest report in the company's history.

By TheStreet Staff Jan 23, 2013 12:24PM

By Chris Ciaccia  thestreet logo


It's the mother of all earnings reports. Apple's (AAPL) slated to report earnings and guidance after the close of trading, and given the malaise towards the iPhone maker lately, Apple will need to show something extraordinary to excite investors and regain the aura that's surrounded the company in the past.


There have been countless reports over the past few months that Apple's seeing slowing demand for its products, whether it's the all-important iPhone, or concerns over the iPad (read on TheStreet here, here).

Judging by recent smartphone numbers from Verizon (VZ) and AT&T (T) (read on TheStreet), iPhone activations are less of a concern than they were, which should be a positive for Apple this quarter. Verizon activated 6.2 million iPhones in its most recent quarter, with half of them iPhone 5s. AT&T said it activated 10.2 million smartphones, with most analysts believing that around 75% of them were iPhones (read on TheStreet).


Last quarter, the iPhone accounted for more than 50% of Apple's revenue. The Cupertino, Calif. company generated $36 billion in overall sales during its fiscal fourth quarter.


Analysts polled by Thomson Reuters are looking for earnings of $13.47 a share on $54.7 billion in revenue. The most important number in the earnings release, in my opinion, is gross margin.


With Apple refreshing its entire product line in a little under two months towards the end of 2012, CEO Tim Cook warned that gross margins would go down, then move back up through the rest of the year.


The Apple Inc logo is displayed on the back of the new MacBook Pro David Paul Morris Bloomberg via Getty ImagesJ.P. Morgan analyst Mark Moskowitz believes Apple can achieve 39.3% in gross margins this quarter, which would bode well for earnings. "For Apple, we believe much of investor anxiety has been related to the potential movement of gross margin over time," he wrote, in a note. "As discussed previously, if Apple is able to improve corporate gross margin closer to the 40% threshold, then we believe the Apple story can come back into favor. Our gross margin estimates for Dec-Q and F2013 are now 39.3% and 40.6%, versus 38.7% and 40.3% previously."


Moskowitz rates Apple "overweight" with a $725 price target.


Margins really are the key to the report, as well as forward guidance, said one hedge fund analyst who declined to be named. "If they guide weak on margins, no EPS number will be good enough because everyone is so worried about the future that the recent past loses its relevance."

Forward guidance, always a curveball with Apple, will be more heavily scrutinized this quarter than most. Apple tends to under-promise and over-deliver (UPOD) on guidance, so its outlook should always be taken with a grain of salt. BMO Capital Markets analyst Keith Bachman believes guidance could be disappointing, with Apple guiding sales between $40 billion and $42 billion for the March quarter. "In years past, investors have bought disappointing guidance and usually have been rewarded over time. However, with such negative sentiment surrounding the stock, we do not think investors will use conservative guidance to buy the stock in the near term," Bachman wrote, in his note.


As long as Apple comes in close to the Wall Street consensus, this could very well alleviate concerns about the company, for at least a little while. Analysts polled by Thomson Reuters are looking for $45.38 billion in sales, earning $11.67 a share for the March quarter.


Apple is a company and a stock that has legions of both fans and foes, akin to your favorite rock band or sports team. It's unlike most other companies out there. With shares falling over 20% in the past three months, perhaps the naysayers have gotten a bit too big for their britches, and there could be upside surprise for this quarter and next.


aapl price


Societe Generale analyst Andy Perkins believes that average selling price (ASP) has spiked around the world for handsets, and much of that is due to Apple and the iPhone 5, which could alleviate gross margin concerns. "We believe that much of this surprisingly robust performance in ASPs can be traced back to Apple. Additionally, our channel checks suggest that ordering patterns for the new Apple iPhone 5 and previous models remain robust," Perkins wrote, in a research note. If that is indeed the case, gross margin concerns may be overblown for the world's largest technology company.


Qualcomm (QCOM) also made the case that ASPs had improved during its most recent earning call (read on TheStreet). With Qualcomm so closely tied to Apple, perhaps gross margin concerns are a bit overblown.

We'll find out after the close whether gross margins and guidance will boost the iPhone maker, or whether Apple's losing its shine.



More from

Jan 23, 2013 1:40PM
It's weird how the market treats Apple.  Fear that its y-o-y earnings growth might drop to only 20% causes the market to put a pe (after accounting for cash) of about 8 or 9.  Meanwhile Starbucks with y-o-y earnings growth of about 20% is given a pe almost 30. 
Jan 23, 2013 1:52PM
The hedge fund managers are screwing the shareholders.
Jan 23, 2013 5:48PM
Record profits and revenues and adding to the huge cash pile.  Weeeho!
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