Trouble at EA as gaming landscape shifts
Gamers are quickly moving to social, free-to-play titles, resulting in strategy changes for EA's PopCap and other online developers.
Electronic Arts (EA) has experienced a fair share of issues lately, recently taking failing game developer Zynga (ZNGA) to court for copying elements of "The Sims Social" game.
Adding to what has already been a difficult month, EA's online gaming arm, PopCap, laid off 50 employees this week and noted that the web-o-sphere is rapidly shifting from paid games to free-to-play.
While it is easy to blame Electronic Arts for the layoffs, as the company has been struggling in the market this year, PopCap co-founder John Vechey took responsibility for the move in a blog post on Tuesday. He described how PopCap alone made the choice to let employees go as the online gaming realm becomes difficult to monetize.
"Free-to-play, social and mobile games have exploded in popularity," Vechey noted in his blog post. "That happened fast. Surprisingly so. The change in consumer tastes requires us to reorganize our business and invest in new types of games on new platforms. It's a completely different world from when we started."
PopCap now expects to end the year with the same number of people it started with in 2012.
As much as Vechey tried to separate PopCap's issues from its parent company, the bigger picture is hard to overlook. Could it be that Electronic Arts suggested the layoffs in order to pay legal fees from its recent courtroom battle with Zynga?
Though this scenario is unlikely, it is not completely unfounded. Electronic Arts shares have slid 34% this year. With the added legal costs associated with the Zynga lawsuit, the company has positioned itself for an uphill battle.
What Electronic Arts really needs is a win against Zynga -- and according to Business Insider, the company is likely to succeed based on the evidence submitted. Any monetary gain would surely help either struggling company, but would cause harm to the reputation and profit of the other.
As the online gaming community attempts to reboot and generate profits in innovative ways, it appears that lawsuits and layoffs will continue to be obstacles on the way to success.
Electronic Arts was trading down less than 1% Wednesday to $13.48.
MORE ON MSN MONEY
DATA PROVIDERS
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.
LATEST POSTS
Try as the bears might, they couldn't break U.S. stocks. But investors still face frothy prices and considerable headwinds.
FIDELITY VIEWPOINTS
- How to sell covered calls - Fidelity Investments
- Savvy year-end tax moves to consider now - Fidelity Investments
- Seven ways to prepare for tax changes
- Five reasons an annual review is crucial - Fidelity Investments
- Take a look at mid caps now - Fidelity Investments
- State of the sector: Health care - Fidelity Investments
VIDEO ON MSN MONEY
ABOUT
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.
