How to trade Apple's bungee jump

The tech giant's 12-month and 5-year returns make it one of the best performers, despite dropping since Sept. 21.

By TheStreet Staff Dec 7, 2012 2:21PM

thestreet logo

The Apple Inc. logo is displayed on the back of the new MacBook Pro David Paul Morris, Bloomberg via Getty ImagesBy Richard Suttmeier


The performance of Apple (AAPL) since setting an all-time high at $705.07 on Sept. 21 is mind boggling, considering that the stock has 32 "strong buy" ratings and 4 "buy" ratings, according to MSN Money. Apple has only 2 hold ratings and no sell ratings.


At, we have been tracking Apple using a three-pronged approach that helps investors and traders capture volatility in a strategy I call buy-and-trade.


ValuEngine provides a quantitative approach to equity analysis that begins with the stock valuation model, which is based upon many variables. One important data point is the 12-month trailing price-to-earnings (P/E) multiple, which is 12.47 for Apple. A second important piece of data is the 12-month forward price to earnings ratio, which is based upon Wall Street estimates. For Apple the forward P/E is 10.62. The third important input is the yield on the U.S. Treasury 30-Year bond, which is 2.77% at Thursday's close. The current low-yield environment elevates equity valuations.


The most important calculation from the valuation model is a stock's fair value, and Apple's fair value is $619.60, which makes the stock 11.68% undervalued.


We also know that Apple had a 12-month return of 41.22% and a five-year average annual return of 20.32%, which makes the stock one of the best performers despite the bungee jump since Sept. 21.


The most important calculation from the ValuEngine forecasting model is a stock's one-year price target, and for Apple this price is $578.53 for a projected 12-month gain of 5.72%. Since this reading is above 5% the stock's rating is currently a buy.


On Nov. 21, I wrote on The Street, Santa Claus rally eyed for online leaders Apple, Amazon and Google, with Apple closing at $560.91 the day before. In this post I suggested that investors and traders book profits on strength to the stock's five-week modified moving average at $586.46, which was tested on Nov. 26. 

On Nov. 27, I wrote, Apple wakes up to a downgrade to hold from buy. The first bungee jump off the Nov. 16 low of $505.75 came to a halt just above $594 on Nov. 29 and Dec. 3. Weakness to $518.63 yesterday, plus the return of the "buy" rating was reason enough for the stock to have a bungee jump to $553.31 intra-day.


The third component of a buy-and-trade strategy incorporates my proprietary analytics, which are based upon nine years of closing prices; the past nine week's, nine months, nine quarters, nine half-years and nine years. The resulting value level is the price at which to buy a stock on weakness and a risky level is the price at which to sell a stock on strength.


Sometimes there's a pivot price in-between, which tends to be a magnet. If a value level or a risky level is violated in its time horizon, it becomes a pivot for the remainder of that time period. These types of pivots have an 85% chance of being tested again during the period.


Here's how to trade the Apple Bungee Jump: The daily chart for Apple shows the 28.2% bungee jump from $705.07 on Sept. 21 to $505.75 on Nov. 16. Of course no one can capture 100% of this move, but with a disciplined approach you can capture a portion of this bungee volatility.


The daily chart also shows what technicians call a "death cross" where the 50-day simple moving average (SMA), now at $602.31 trends below the 200-day at $601.26. This simply fortifies these averages as resistances, or levels at which to reduce positions on strength.


Note also that at the high on Sept. 21, the daily momentum (12x3x3 daily slow stochastic) reading was overbought (greater than 80.00), and then at the bungee low on Nov. 16 that this reading was oversold (less than 20.00). Apple began this week overbought as the stock stayed below its 200-day SMA.


My proprietary analytics show a wide gap between this week's value level at $511.22 and this month's risky level at $612.60.


While the odds do not favor either level to be tested during the bungee downs and ups, there is nothing wrong with a strategy of using good until cancelled GTC limit orders to buy weakness to $511.22 and to sell strength to $612.60.


aapl chart 127

(Microsoft publishes Top Stocks, an MSN Money site.)

More from



Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.


StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

124 rated 1
266 rated 2
452 rated 3
702 rated 4
671 rated 5
604 rated 6
640 rated 7
495 rated 8
267 rated 9
158 rated 10

Top Picks




Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.