Burger King menu swipes from McDonald's
The chain tries to lighten up with healthier menu options -- and it looks to its larger rival for ideas.
Actually, call it a McMenu. That's because most of the 10 new items on the menu can already be found at McDonald's (MCD).
The Caesar salad with grilled chicken and dressing? Check. The crispy chicken snack wrap? Check. Honey mustard snack wrap? Check. Strawberry banana smoothie, mocha frappe and caramel frappe? You got it.
Post continues below.
In fact, the only new menu item that doesn't seem to have a McDonald's counterpart is the apple and cranberry salad with grilled chicken.
It's no surprise that Burger King would delve so deeply into its rival's menu. McDonald's has been crushing the King -- and Wendy's, for that matter -- for years. Even when the country fell into a brutal recession, McDonald's knew exactly the right strategy, while Burger King floundered.
So now, Burger King is trying to overhaul its image, its strategy and its menu. Its food will be healthier and lighter. And as a result, according to the Associated Press, the company is moving away from its longtime focus on one customer: the young man.
Next up is a remodeling of its aging restaurants. That's a little bit of a problem, since 90% of the U.S. locations are owned by franchisees -- and they're the ones who will pay for the makeover. Burger King is offering any willing franchisees a 50% discount on their annual $50,000 franchise fee, the AP reports.
Burger King wants the new restaurants to have a more modern look with leather armchairs and warmer lighting. Even the employees have a new uniform made of a more elegant gray color.
After that comes the selling of the new Burger King. The company has ordered up its biggest marketing campaign in history, and will feature the likes of David Beckham and Jay Leno. It's hard to imagine that David Beckham has ever eaten a Whopper in his life, but he will be telling us to soon.
The problem with Burger King looking more like McDonald's is, well, why not just go to McDonald's? Burger King needs to either make its food taste better or make it much cheaper. But something tells me McDonald's isn't too worried.
More from Top Stocks
- How did Sony lose its mojo?
- Car buyers demand fuel efficiency
- Home Depot a big winner in Q1
- Groupon's big accounting goof stuns investors
bring back the huge whoppers...and the huge whaler fish sandwich....then you'd make some money!!!!
ATTENTION EXECUTIVES AT BURGER KING!!! Adjust you menus to fit the people and sub-cultures your outlets are located in.
MacDonalds for example, has biscuits and gravy in Idaho, mexican cusine in the southwest, saimin in Hawaii, etc., etc., etc.
Burger King has the same boring menu across the states.
Otherwise, bring back the best burger you guys ever made - the Double-deluxe bacon cheesburger - why did you discontinue it? Morons.
BK your prices are too high . If you cut your prices in half you would be number one .
BK just needs to overhaul their entire menu and start over. Their onion rings are so outdated - most fast food chains that serve them are now using the beer-battered ones while BK still goes with the smaller, freezer-type. BK's Whopper is still my favorite burger of the "big 3", and I also like their "Stackers" and chicken sandwich, but all this "BBQ Western Style" and "Mushroom" crap is just overkill.
Years ago, BK had an awesome bacon cheeseburger. They need to bring it back, and put it on the value menu, reduce the price of the Whopper, and come up with better chicken fingers/nuggets, because theirs suck.
Also, I love Hardee's "$5 bag" where you get 2 double CBs, fries, a drink, and apple pie for $5. Burger King needs to copy this and come up with their own special.
I doubt that this will help much but good luck trying. Have to agree with those that say that they need to go back to the original way of doing things (especially if they want to charge a higher price). The taste and quality are no where near what it was. Fix the Whopper, Bacon Double Cheeseburger (NO rubber bacon ) , try real fries and onion rings. I don't mind paying a bit more as long as it tastes like real food. Currently I can go to a number of local diners, bars and taverns and get a 1/2 pound grilled burger and fries for 6.00 or 7.00 bucks (sometimes 5.00 on special) .
As the food currently stands the bottom line is that "You Can't Polish A Turd" no matter how you try it will never be a diamond.
take a lesson from White Castle....keep it simple.......tasty little burgers and nice crisp fries.
we don't go to these places because we want diet food.
we want food that tastes great.
Burger Kings food is better tasting than McDonalds, with flame broiling it's a given. The problem is their prices are way too high. Maybe they are going for those with a higher income.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
The company complains after the son of Florida State's football coach is televised wearing -- gasp -- Under Armour.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.