Zynga's stock finds its legs in Facebook's IPO filing

With the new terms, Zynga will be able to maintain an edge over other social game developers.

By Trefis Feb 13, 2012 11:21AM
Zynga's (ZNGA) stock price has seen a significant increase in the last week, after Facebook filed its S-1 documents to go public. Thanks to Facebook's now public data we know that Zynga accounts for a large portion of Facebook's revenues -- almost 12% -- and that Zynga's Q4 2011 revenue growth will be better than expected.

Facebook filed an amendment to its S-1 filing on February 8, which further details its business relationship with Zynga. It outlines some of the most important agreements between Facebook and Zynga, including minimum user growth commitments that Facebook promised to Zynga.


Zynga Average Monthly Active Users for New & Other Games

Zynga's deal with Facebook will help it achieve user growth targets


Facebook's deal with Zynga includes the three terms below:

  • Zynga will use Facebook credits for managing payments on all its games on the platform
  • Some of Zynga's games will be exclusive to Facebook's platform. In return, Facebook has promised certain monthly user growth targets for those games
  • Facebook will not develop and launch any games itself

Zynga is currently the largest social gaming company in the world with over 230 million monthly active users. It competes primarily with Electronic Arts (EA), Playdom, which was recently acquired by Disney (DIS), and other independent social gaming studios.


Facebook accounts for the majority of its revenues. Thanks to these terms, Zynga may have an edge over other social game developers, and may be able to maintain its significant lead and grow its user base steadily in the coming years.


We currently expect its new games to attract an increasing number of users throughout our forecast period. New games account for around 44% of Zynga's $10.23 Trefis price estimate, which stands nearly 20% below its market price.

0Comments

DATA PROVIDERS

Copyright © 2013 Microsoft. All rights reserved.

Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.

Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.

Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

125
125 rated 1
272
272 rated 2
424
424 rated 3
589
589 rated 4
697
697 rated 5
589
589 rated 6
666
666 rated 7
435
435 rated 8
260
260 rated 9
144
144 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
ABTAbbott Laboratories10
AIGAmerican International Group Inc10
AMTDTD Ameritrade Holding Corp10
ATVIActivision Blizzard Inc10
CACA Inc10
More
Fidelity Brokerage Services, Member NYSE, SIPC. (c) 2011 FMR LLC. All rights reserved

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.