This is great news.  I saw this coming last week though.  Went in to get the new Avengers Bluray which I had preordered.  I had just checked on Amazon to see how much they were selling it for and saw the extended 5 disc set for $19.99.  I went into bestbuy and asked at the counter if they would price match.  Sure enough, there was zero problem.  Was told then that they will price match anything Amazon sells.  So not only did I get the price match and the metal storage case that bestbuy gave for preorders but I got to walk out, pop it into my bluray player and watch the movie that evening without waiting 3-5 days for Amazon to deliver it.  Didnt have to worry about a broken case (as I've gotten from Amazon on occasion) a scratched disc or anything.  Fantastic news.  Always have and always will like Bestbuy.

I live near the Tenleytown Best Buy in DC.

I bought a computer there, rather than showrooming it, because they're in my neighborhood - I did them a solid because I want to foster a positive relationship with them.  15 months later, the keyboard stopped working for no reason.  I brought it back to them looking for them to fix it.  They said no, and I haven't been back since.

BB's only competitive advantage is the opportunity to form a relationship with their customer, and they've made it a confrontational relationship.

It's 100% certain that BB will fail.  I get boxes from Amazon twice per week.  I do all of my retail shopping online.  My wife and I buy a new electronics item at least twice per year - all of which are available from BB.  I'm right in their target demographic, in the same neighborhood, and I won't go back - they blew the layup.

If anyone from BB is reading this, don't bother reaching out to make it up to me - I don't need you - you need me.