Facebook should friend Twitter, not compete with it

Mark Zuckerberg is making an awful strategic move, based on the social network's new news feed.

By TheStreet Staff Mar 8, 2013 3:56PM

thestreet logoMan with laptop copyright Image Source, SuperStockBy Rocco Pendola

 

Last year, I wrote an article on TheStreet entitled, Why Twitter Will Live and Facebook Will Die. There's a good chance that Facebook (FB) CEO Mark Zuckerberg came across it.

 
This is what I wrote: "You might not know it yet or use it as such, but Twitter is the modern-day version of the newspaper."
 
And here's what Zuckerberg said at Thursday's event announcing changes to Facebook's news feed: "(Facebook is) trying to give everyone the best personalized newspaper."
 
But Zuckerberg is making a strategic error. For whatever reason, he chooses to battle Twitter rather than reach out to it and talk partnership or even merger (see TheStreet).
 
As it stands, Facebook and Twitter complement one another. Simply stated, we no longer go to CNN for breaking news, we go to Twitter (see TheStreet). It took ownership of that as well as the modern-day or personalized newspaper tag long ago. Just like the traditional newspaper, it will end up a multi-generational juggernaut. 
That's not Facebook's thing. And Zuckerberg shouldn't try to make it so. There's no reason to.
 
Stick to the mission of connecting people and up the ante by entertaining them more when they use Facebook to connect. Twitter has become the go-to source for news for millions of people. That number grows exponentially by the day. There's not another platform where you can sift through everybody from friends to strangers to celebrities to journalists to create a truly personalized news feed. The modern-day newspaper.
 
Zuckerberg is trying to manufacture something similar at Facebook. And it's not going to work.
 
Listen, I still love Facebook and think the stock will continue to soar. And there's no question the platform provides an incredibly effective place to advertise (see TheStreet). That's only going to get better. 

But, I'm looking out over generations here. When I'm about to die, I'll likely be sending my farewell wishes via Twitter, not Facebook. Because, as the two social networks evolve, the latter doesn't look to have nearly enough staying power. That could change but at the moment it looks like Zuckerberg made a poor strategic choice.
 

More from TheStreet.com

1Comment
Mar 8, 2013 4:19PM
avatar
Leave well enough alone. competition and separation is what makes them work. Leave the corporate profit end out of it!
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

113
113 rated 1
279
279 rated 2
416
416 rated 3
647
647 rated 4
548
548 rated 5
513
513 rated 6
669
669 rated 7
516
516 rated 8
317
317 rated 9
113
113 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
KOGKODIAK OIL & GAS Corp10
UPLULTRA PETROLEUM Corp10
TAT&T Inc9
COPCONOCOPHILLIPS9
DVNDEVON ENERGY CORPORATION9
More

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.