Is Taco Bell gain causing Chipotle pain?
Chipotle is seeing a slowdown in sales growth. Could that have anything to do with Taco Bell's new momentum?
Is he right? Let's look at the facts.
Taco Bell, owned by Yum Brands (YUM), saw same-store sales soar 13% in the quarter ended June 16. Taco Bell's impressive showing was fueled largely by its Doritos Locos Tacos, which launched in March and became the most successful launch in company history. Taco Bell sold 100 million of these tacos in 10 weeks.
Qdoba Mexican Grill has also seen an uptick in sales, though not nearly to the extent that Taco Bell has. Qdoba, owned by Jack in the Box (JACK), said its same-store sales rose 3% in the second quarter.
Compare that with Chipotle, whose stock crashed last month after second-quarter revenue growth came in below analyst expectations. Same-store sales only rose 8% in the quarter ended June 30, which, although still meaningful, wasn't the 10% gain analysts expected.
So can we connect the dots? Can Taco Bell's gain be impacting the slowdown at Chipotle? CFO Jack Hartung dismisses the idea completely.
"The experience we provide is very different from Taco Bell's," Hartung told Jim Cramer Thursday on CNBC's "Mad Money" program. "We don't think our customers are on their way to eat lunch or dinner, and are thinking, 'Gee, should I have Taco Bell or should I have Chipotle?'"
Hartung added that he didn't see any sort of customer tradedown in the Mexican-themed fast-food business. Customers aren't choosing Taco Bell's lower prices over Chipotle.
"Our customers, they don't talk about deciding to go get a burrito and where should they get that from," Hartung said. "They talk about having a meal that they want to enjoy and they think about Chipotle. So they don't think burrito first, and then Chipotle."
So is he right? I don't buy it. I think many customers definitely think about what kind of food they want and then where to get it. Taco Bell is having a great year, ramping up advertising for its new offerings and reinventing itself after a prolonged downturn when a lawsuit last year questioned the quality of its beef.
The second quarter results don't include the new "Cantina Bell" menu from Taco Bell, which launched in July. The Cantina Bell effort is a clear attempt by Taco Bell to attract Chipotle customers, although neither company wants to admit that.
Is it working? So far, the reviews for Cantina Bell items have been fairly positive. "For practically half the price, the Cantina Bell menu is a definite value, but you do get what you pay for, and the overall quality and taste of Chipotle still has a slight edge over Taco Bell," writes reviewers from Zagat.
The third-quarter results from both companies should prove very interesting, and shed more light on this. Yum Brands' quarter will include the new sales from the Cantina Bell menu, and will offer a better look at the contributions from the Doritos Tacos line after the initial hype around the launch has disappeared.
It may be too early to definitively say that Taco Bell is eating some of Chipotle's business, but the signs are there.
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Qdoba needs to expande more to other places. For example colleges. I am from Louisville, ky and love Qdoba but there are none in BowlingGreen, Ky where I had to move to go to College the closest Qdoba is about an hr away in nashville and yes me and a few friends have gone to Nashville just for Qdoba. The only other place we have is Moes and it cant even compare to Qdoba in my mind and to a lot of other peoples minds. I really think if there was a better expantion of the market Qdoba would have no problem.
Chipotle is like a high end fast food restaurant and, compared to other restaurants like Wendy's Arby's, KFC, etc, have pretty reasonable prices.
As for quality, comparing Taco Bell to Chipotle is like comparing Little Caesar's to Pizzeria Uno, no comparison. You want quality locally grown produce, rBGH free dairy and steak, food with integrity you go to Chipotle.
If you want m****duced dog food quality "meat substitute" go get some taco bell.
Chipotle raised their prices and rarely offer any type of promotion.
The food is good, but I don't value a burrito bowl and drink at $11.00.
For $14.00 I can get a Fajita platter at Pappasitos.
Have not tried Taco Bell's new menu,but it would appear they are attempting to close the quality gap.
All I heard that chipotle serves is burritos. Taco Bell has such a variety of menu items you can decide to have a burrito, taco, crunch wrap, taco salad, cantina bowl, nacho supreme, chalupa, etc. Sorry, I am not paying for an over priced burrito even if it might be better quality. I get more variety for my dollars at Taco Bell.
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