Why Macy's should keep Donald Trump

Yes, he's a blowhard. But he sells quite a few items for Macy's, and so far, he hasn't crossed the foul line into dealbreaking territory.

By Kim Peterson Nov 14, 2012 6:10PM
Credit: Donna Ward/Getty Images
Caption: Donald Trump leaves 'The Late Show with David Letterman' at Ed Sullivan Theater on October 25, 2012While angry Republicans are pushing to secede from the United States after the election, angry Democrats are pressuring Macy's (M) to separate from Donald Trump.

The hot-headed billionaire has a line of shirts, ties, suits and even his own fragrance at Macy's. A constant critic of President Obama, he called last week's election "a total sham and a travesty" and a "great and disgusting injustice."

Those comments helped spur some 500,000 people to sign an online petition requesting that Macy's dump Trump. The petition, Bloomberg reports, was started by Angelo Carusone, who mounted a "StopBeck" campaign that he said resulted in anchor Glenn Beck leaving Fox News.

"If I stood inside a Macy’s store and said the things that Trump has said, security would escort me out," Carusone told Bloomberg. Macy's told the news service that its merchandise doesn't reflect any political position.

Carusone, 30, is pushing for more action. He wants petition signers to cut up their Macy's credit cards, according to the Today show. If he continues to get no response from the retailer, who knows what he might have planned for the Macy's Thanksgiving Day parade on Nov. 22.

A lot of people apparently agree with him. In a survey on the Today show site, 76% of the 34,000 respondents said that Macy's should pull an advertisement featuring Trump.

I disagree. This petition is as dumb as the ones in favor of seceding from the U.S. Look, Trump is a blowhard, a hypocrite and just plain mean, but his name works for Macy's. His brand sells clothes. Check out these reviews of just the ties in his collection.

Macy's undoubtedly has a code of conduct for Trump and other celebrities whose brands it carries. "Don't trash Macy's" is probably at the top of the list. But I imagine it gives those celebrities fairly free rein when it comes to non-Macy's subjects.

Macy's knew exactly what it was getting when it partnered with Trump. It's not as if "The Donald" has only recently begun rattling off incendiary and obnoxious comments. The more Trump says, the higher his profile gets and the more exposure his brand gets.

There's a delicate line that celebrities should not cross if they want to keep endorsements. Michael Phelps lost support from AT&T (T) and others after he was caught smoking marijuana. The "Got Milk?" campaign dumped Chris Brown after he was accused of assaulting his then-girlfriend Rihanna. Just about everyone jilted Tiger Woods after a long list of shocking revelations emerged. Aflac fired Gilbert Gottfried after he made wildly inappropriate comments on Twitter about the Japanese earthquake and tsunami.

But so far, Trump is still the same Trump that Macy's hired. Macy's should keep him and people who don't like it should vote with their wallets. If their voices get louder than Trump's, Macy's will take action.

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Tags: MT
550Comments
Nov 14, 2012 9:18PM
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I often wondered who came up with the ad campaign, "Boys are stupid ...".  Haven't set foot in a Macys since they ran that add.  Seems logical that someone with the Trump family ethics would be so brazen.
Nov 14, 2012 9:16PM
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NO WAY SHOULD ANYONE GET RID OF TRUMP.  Wah wah wah.  poor babies can't take the heat?
So you don't like it! As the old saying goes,........deal with it. IN other words,...look, examine, study. 
  Maturity does just that. Open up to the thought that there might be more to it than meets the eye.
On both sides there is good and bad. Dumb and Stupid. Thoughtless and thoughtful. ETC. Quit reacting to everything. SIT AND STUDY,..GRASSHOPPER>
Nov 14, 2012 9:15PM
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Donald Trump should advertise for loss hair he are more then half way without it and the worst scenario are he do not believe and try to cover with strong cement on it.

 

Ugly., pie ace of retardates complete fool....

Nov 14, 2012 9:14PM
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I find the mainstream media to be soooo disgunting.  They are the ones creating all this mess.  Trump has every right to speak the truth. 
Nov 14, 2012 9:13PM
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it just proved more and more people hates rich individuals and if this individual is someone who is not within their side of politics.    no one made a sound when EVA LONGORIA called minority women stupid, if they vote republican.  where are the complainers, why did they not ask american people to boycott LONGORIA'S SHOW or whatever she is doing? 

 

 

Nov 14, 2012 9:11PM
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Last time I checked we had freedom of speech or did Obama and the democrats that that away too.

 

Nov 14, 2012 9:11PM
Nov 14, 2012 9:10PM
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Oh now so you don't like someone or what they say or think so you call for their termination? To me, that type of intolerance of another's viewpoints or speech is more distateful than anything Trumph has ever said and he has  (big) mouthed  some pretty outrageous stuff. But, cmon, he still has the right to  his thoughts, speech just like the rest of us and when we start calling for someone to be 'fired' because their views disagree with ours, we REALLY are in trouble..the political correctness of this country has gotten out of control-as this goes a step further-'correctness' is only what these people calling for him to be taken off the ads believe..now that is a LOT scarier than Donald Trump.  Just how far are people going to go when they don't like someone or disagree with another's viewpoint? What happened to respecting each person's thoughts and ideas or just plain ignoring someone? Don't people have anything BETTER to do that rally to take Trump off TV?   Just turn it off or ignore the guy...geez, you'd think he'd murdered someone-save your 'outrage' for that or something that truly deserves outrage...there are enough reasons to be unhappy in life-spare yourself one!
Nov 14, 2012 9:09PM
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A Country deserves the Government it elects (At least the liberal half does). Trump is right. By all sane reasoning Obama should have lost the election in a landslide. I'm afraid that his constant pandering to ill informed and self indulgent minorities and young voters paid off to the detriment of our Nation. I can only hope that we survive the next four years.
Nov 14, 2012 9:07PM
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What kind of intelligent person would say the various things that Trump has? I truly believe in free speech, but please have respect for the President. We had President Bush for eight years. I can't remember anyone asking such inane and pointless questions of him. Just get over the fact that people don't want the EPA regulations repealed, or to be told that you can't have an abortion for most any sane reason, no stem cell research, for being against Gods will. Send them back no matter what immigration laws. Macy's should keep him. He has no influence on what I buy. He must be a hero to many, by the responses.
Nov 14, 2012 9:06PM
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Please geth out Truop we don't need your stoff is made in china..........

 

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Yes we live in a free speach country thank God for that.

He has the right to speak his mind like anyone of us.

There is no reason why Maceys shouldn't keep him.

This guy who started this petition has nothing else

better to do, than trying to make a name for himself.

 

Nov 14, 2012 8:59PM
Nov 14, 2012 8:55PM
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NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO

NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO

NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO

NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO

CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS

CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS

CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS

CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS CLASS

IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT !!!

IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT !!!

IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT !!!

IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT IDIOT !!!

 

I decided to dump Macy's when Trump started his rant cry baby snivel crapola

Nov 14, 2012 8:54PM
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this is still america, free speech is what he hold dearly.  
Nov 14, 2012 8:53PM
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Dump him already, he is an embarrassment..
Nov 14, 2012 8:52PM
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Once again you can only be liberal and have freedom of speech!  Anyone who says anything that doesn't fit their template are immediately called racist, sexist, homophobic, or any other level of slur.  If you are having a debate about Obama you must be a racist!  If you don't agree with the new law for women's pay rights which goes back far past the statute of limitations you are a sexist!  If you think that parents have the right to try to have their child treated by a psychologist because they are "gender-confused" you are a homophobe!  If you do not completely do what the liberals TELL you to do they will call you any level of insult, "Teabagger, Republiscum, etc..".  And if you dare to call them what they are or say what they really want to do you are called extreme!  It must be nice to be a liberal and never have to admit any fault or take any blame!
Nov 14, 2012 8:49PM
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Keep dropping companies and blaming a man. go ahead cut up your credit cards. I am watching your 401ks crash again....lol Fools and their money...
Nov 14, 2012 8:43PM
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What happen to free speech??? I know it is getting harder and harder except for certain groups and they can say anything they want and we are to accept it.
Nov 14, 2012 8:42PM
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Every group needs a curmudgeon.  They already have a money grubber and a couple of self absorbed over priced designers.
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