Why Macy's should keep Donald Trump

Yes, he's a blowhard. But he sells quite a few items for Macy's, and so far, he hasn't crossed the foul line into dealbreaking territory.

By Kim Peterson Nov 14, 2012 6:10PM
Credit: Donna Ward/Getty Images
Caption: Donald Trump leaves 'The Late Show with David Letterman' at Ed Sullivan Theater on October 25, 2012While angry Republicans are pushing to secede from the United States after the election, angry Democrats are pressuring Macy's (M) to separate from Donald Trump.

The hot-headed billionaire has a line of shirts, ties, suits and even his own fragrance at Macy's. A constant critic of President Obama, he called last week's election "a total sham and a travesty" and a "great and disgusting injustice."

Those comments helped spur some 500,000 people to sign an online petition requesting that Macy's dump Trump. The petition, Bloomberg reports, was started by Angelo Carusone, who mounted a "StopBeck" campaign that he said resulted in anchor Glenn Beck leaving Fox News.

"If I stood inside a Macy’s store and said the things that Trump has said, security would escort me out," Carusone told Bloomberg. Macy's told the news service that its merchandise doesn't reflect any political position.

Carusone, 30, is pushing for more action. He wants petition signers to cut up their Macy's credit cards, according to the Today show. If he continues to get no response from the retailer, who knows what he might have planned for the Macy's Thanksgiving Day parade on Nov. 22.

A lot of people apparently agree with him. In a survey on the Today show site, 76% of the 34,000 respondents said that Macy's should pull an advertisement featuring Trump.

I disagree. This petition is as dumb as the ones in favor of seceding from the U.S. Look, Trump is a blowhard, a hypocrite and just plain mean, but his name works for Macy's. His brand sells clothes. Check out these reviews of just the ties in his collection.

Macy's undoubtedly has a code of conduct for Trump and other celebrities whose brands it carries. "Don't trash Macy's" is probably at the top of the list. But I imagine it gives those celebrities fairly free rein when it comes to non-Macy's subjects.

Macy's knew exactly what it was getting when it partnered with Trump. It's not as if "The Donald" has only recently begun rattling off incendiary and obnoxious comments. The more Trump says, the higher his profile gets and the more exposure his brand gets.

There's a delicate line that celebrities should not cross if they want to keep endorsements. Michael Phelps lost support from AT&T (T) and others after he was caught smoking marijuana. The "Got Milk?" campaign dumped Chris Brown after he was accused of assaulting his then-girlfriend Rihanna. Just about everyone jilted Tiger Woods after a long list of shocking revelations emerged. Aflac fired Gilbert Gottfried after he made wildly inappropriate comments on Twitter about the Japanese earthquake and tsunami.

But so far, Trump is still the same Trump that Macy's hired. Macy's should keep him and people who don't like it should vote with their wallets. If their voices get louder than Trump's, Macy's will take action.

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Tags: MT
548Comments
Nov 14, 2012 10:01PM
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Guy's a big mouth frog! Don't we have enough hot air blowing around?
Nov 14, 2012 10:01PM
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First... Macy's has a problem. Only foreigners shop there and pay full price. Hire some foreigners to work the counters. As long as you are hiring, hire some maids to dust your shelves. Nothing sells in Macy's except clearance items. The old "hide half the old stock in back" trick doesn't work. As for an assrump like Trump... who? Does anyone really acknowledge him as anything other than a kook?

 

His labels on Chinese goods exemplifies his being... anti-American, financially-driven and a pariah. Donald Trump is dead in the water. He can't do his sociopath stuff now because he needs economy to leach off of. We have none. He is done. His clothing is cheap, hollow and looks good on a dummy.

Nov 14, 2012 9:58PM
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Mr Carusone is every bit as much a COUNTERFEIT as Barack Obama is. 

 

Here's the facts. Mr. Trump had BALLS enough to put his money where is mouth is, while at the same time providing Barack Obama with a GOLDEN opportunity to seriously help whatever charity he chose with $5,000,000.00. Trouble is Barack Obama didn't have BALLS enough to put up or shut up for his peeps.

 

Lastly, Barack Obama purports to have one 51% of the vote over 49% of the vote for Romney, but the only trouble with that equation is that the 51% that purportedly voted for Obama are the BROKE TAKERS and the 49% that voted for Romney are the MONEY PRODUCERS who will not be forking over any more coin to Obama and/or his LOSER PEEPS.  

Nov 14, 2012 9:56PM
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hey trump please take your butt kicking and get out of my country, you are a trouble maker and a crookjust like romney and ryan, so if you and your buddies leve the USA it will be great, and you 3 can become butt buddies!
Nov 14, 2012 9:56PM
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Sure they should keep him, he is so full of hot air they can tie some strings to him and fly him in the Macy's Thanksgiving Day Parade!
Nov 14, 2012 9:52PM
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Whose 'foul line' Peterson???  Yours???   Unbelievable.
Nov 14, 2012 9:48PM
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To Tripleforce:  "Big Business" is 'not the bottom line'......Capitalism is.......without it, you would not have the opportunity to express yourself on the internet, like you did.

 

Incredible

Nov 14, 2012 9:47PM
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trump is harmless,just swat him like a fly and he will go away....
Nov 14, 2012 9:44PM
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If the President truly cared for the United States, he would present the requested papers to dispel the implied accusation, however, he can't.  Think what 5 mil would do for the Red Cross (or any charity) to help the people of New York (if the President truly cared about the state of our economy).
Nov 14, 2012 9:44PM
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Macy's will not get rid of Trump.  As long as his product line is making money for the company, he stays.  Big business, that's ALWAYS the bottom line...........
Nov 14, 2012 9:44PM
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That is interesting, Kim (writer of this article).....I did not know that Macy's was even contemplating firing Donald Trump????  Actually to the contrary....I read their statement and basically they said  "stick it". 

 

Loving it! 

 

Must be a slow news day for you Tabloid reporters.

Nov 14, 2012 9:42PM
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Yes there is and there should be free speech.  An idiot is an idiot no matter how much they hide behind their money.  Donald Trump shows no respect for the President.  It really doesn't matter if you voted for the President or not you should not disrespect him in the manner Mr. Trump did.

Nov 14, 2012 9:36PM
Nov 14, 2012 9:36PM
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If his "brand" doesn't sell at Macy's.....then Macy's will fire him. All of the petitions in the world will not accomplish anything. Bottom line.....if his brand makes money for Macy's; they'll keep him.
Nov 14, 2012 9:31PM
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OH PLEASE, HAS ANYONE HEARD OF THE FIRST AMENDMENT? CUT ME A BREAK. SINCE WHEN HAS IT BEEN  BECOME OKAY TO SENSOR SPEECH. ANY ONE WHO CUTS THEIR MACY'S CARD BECAUSE OF THIS, PROBABLY SHOULDN'T HAVE ONE.
Nov 14, 2012 9:28PM
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I didn't realize that Trump had a product line at Macy's until today.  I wouldn't buy it, of course
Nov 14, 2012 9:26PM
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I don't buy at Macy's anymore.  I have not done so for quite sometime.  I believe that the merchant or department store that hires these "personalities" or "celebrities" to endorse them and their products are just hacking prices to pay them and I will not condone such practices, much less spend my hard earned money in such a place. I watch endorsements because I think that the products, stores, merchants that have that marketing practice are not that good or their products are overpriced.  Thus, I keep being humble, sensible and even cheap; and I do not allow myself to get caught in the fads.
Nov 14, 2012 9:21PM
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No they don't need his bigmouth.

 

 

Nov 14, 2012 9:19PM
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Why Not!!! you demoncrats kept that clown Bill Clinton when he had his affair..ohhh thats right double standard

Nov 14, 2012 9:18PM
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I often wondered who came up with the ad campaign, "Boys are stupid ...".  Haven't set foot in a Macys since they ran that add.  Seems logical that someone with the Trump family ethics would be so brazen.
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