Why Macy's should keep Donald Trump

Yes, he's a blowhard. But he sells quite a few items for Macy's, and so far, he hasn't crossed the foul line into dealbreaking territory.

By Kim Peterson Nov 14, 2012 6:10PM
Credit: Donna Ward/Getty Images
Caption: Donald Trump leaves 'The Late Show with David Letterman' at Ed Sullivan Theater on October 25, 2012While angry Republicans are pushing to secede from the United States after the election, angry Democrats are pressuring Macy's (M) to separate from Donald Trump.

The hot-headed billionaire has a line of shirts, ties, suits and even his own fragrance at Macy's. A constant critic of President Obama, he called last week's election "a total sham and a travesty" and a "great and disgusting injustice."

Those comments helped spur some 500,000 people to sign an online petition requesting that Macy's dump Trump. The petition, Bloomberg reports, was started by Angelo Carusone, who mounted a "StopBeck" campaign that he said resulted in anchor Glenn Beck leaving Fox News.

"If I stood inside a Macy’s store and said the things that Trump has said, security would escort me out," Carusone told Bloomberg. Macy's told the news service that its merchandise doesn't reflect any political position.

Carusone, 30, is pushing for more action. He wants petition signers to cut up their Macy's credit cards, according to the Today show. If he continues to get no response from the retailer, who knows what he might have planned for the Macy's Thanksgiving Day parade on Nov. 22.

A lot of people apparently agree with him. In a survey on the Today show site, 76% of the 34,000 respondents said that Macy's should pull an advertisement featuring Trump.

I disagree. This petition is as dumb as the ones in favor of seceding from the U.S. Look, Trump is a blowhard, a hypocrite and just plain mean, but his name works for Macy's. His brand sells clothes. Check out these reviews of just the ties in his collection.

Macy's undoubtedly has a code of conduct for Trump and other celebrities whose brands it carries. "Don't trash Macy's" is probably at the top of the list. But I imagine it gives those celebrities fairly free rein when it comes to non-Macy's subjects.

Macy's knew exactly what it was getting when it partnered with Trump. It's not as if "The Donald" has only recently begun rattling off incendiary and obnoxious comments. The more Trump says, the higher his profile gets and the more exposure his brand gets.

There's a delicate line that celebrities should not cross if they want to keep endorsements. Michael Phelps lost support from AT&T (T) and others after he was caught smoking marijuana. The "Got Milk?" campaign dumped Chris Brown after he was accused of assaulting his then-girlfriend Rihanna. Just about everyone jilted Tiger Woods after a long list of shocking revelations emerged. Aflac fired Gilbert Gottfried after he made wildly inappropriate comments on Twitter about the Japanese earthquake and tsunami.

But so far, Trump is still the same Trump that Macy's hired. Macy's should keep him and people who don't like it should vote with their wallets. If their voices get louder than Trump's, Macy's will take action.

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Tags: MT
Nov 14, 2012 8:01PM

I thought that is one of the reasons we live in the United States.  Free speech.  Let him say what he wants because you are writing what you want.  Let everyone make their OWN choices as to what they want to hear or read. What he says and what you write does not dictate what I buy.



Nov 14, 2012 8:16PM
Don't start banning American's from stores etc., it may lead to banning books, banning Jews, etc.  I believe that's the road Hitler took.

Don't be a bunch of Hitler's fellow Americans!  Trump has every right to speak up and voice his opinions.

Nov 14, 2012 8:22PM
It's quite ironic Media Matters a progressive liberal group can get their equally liberal followers to protest something that has no meaning in anything of importance.  They claim we should all be equal, well the right to speak freely is to be shared by all, it seems that only applies if you agree with them.
Nov 14, 2012 8:54PM
this is still america, free speech is what he hold dearly.  
Nov 14, 2012 8:43PM
What happen to free speech??? I know it is getting harder and harder except for certain groups and they can say anything they want and we are to accept it.
Nov 14, 2012 8:17PM
whatever happened to the freedom of speach? oh! thats right it only applies to the democrats
Nov 14, 2012 8:13PM

Yes, they should keep him.  We have all these so call actors and TV so-called comic saying things that it should not be repeated and no one says a thing.   Trump wanted to see if the President went to college as a US citizen or not.  And to give 5 million to charity of the Presidents choice was great if

he did not have something to hide.  He speaks his mind and is called out on it and maddox and others say something not a word his on the news about their remarks.

Nov 14, 2012 8:30PM

Yes we live in a free speach country thank God for that.

He has the right to speak his mind like anyone of us.

There is no reason why Maceys shouldn't keep him.

This guy who started this petition has nothing else

better to do, than trying to make a name for himself.


Nov 14, 2012 8:08PM

So boycott Macy's for having the products made in China.....and ignore the investments that the Millionaire in the White House has in China...

Lots of celebrities make political statements, you either agree or not....

Nov 14, 2012 8:09PM
Some people just have to much time on their hands.  Must be an occupier.
Nov 14, 2012 9:26PM
I don't buy at Macy's anymore.  I have not done so for quite sometime.  I believe that the merchant or department store that hires these "personalities" or "celebrities" to endorse them and their products are just hacking prices to pay them and I will not condone such practices, much less spend my hard earned money in such a place. I watch endorsements because I think that the products, stores, merchants that have that marketing practice are not that good or their products are overpriced.  Thus, I keep being humble, sensible and even cheap; and I do not allow myself to get caught in the fads.
Nov 14, 2012 8:16PM
I say keep him he is honest says the truth  truth hurts the guility  If Macy dump Donald i will dump Macys
Nov 14, 2012 9:28PM
I didn't realize that Trump had a product line at Macy's until today.  I wouldn't buy it, of course
Nov 14, 2012 9:07PM
What kind of intelligent person would say the various things that Trump has? I truly believe in free speech, but please have respect for the President. We had President Bush for eight years. I can't remember anyone asking such inane and pointless questions of him. Just get over the fact that people don't want the EPA regulations repealed, or to be told that you can't have an abortion for most any sane reason, no stem cell research, for being against Gods will. Send them back no matter what immigration laws. Macy's should keep him. He has no influence on what I buy. He must be a hero to many, by the responses.
Nov 14, 2012 8:07PM
If Macy's were to get rid of Trumps things I would never shop there again.  The liberals can say and do anything they want and they are praised.  When a smart man, a man born in the Untied States tries to get at the truth you idiots try to destroy him.  

You people are the problem and are so blind you can't see the crap that is happening to our Country.  Take the blind folds off and see Obama for what and who he is.
Nov 14, 2012 8:49PM
Keep dropping companies and blaming a man. go ahead cut up your credit cards. I am watching your 401ks crash again....lol Fools and their money...
Nov 14, 2012 9:11PM

Last time I checked we had freedom of speech or did Obama and the democrats that that away too.


Nov 14, 2012 8:42PM
Every group needs a curmudgeon.  They already have a money grubber and a couple of self absorbed over priced designers.
Nov 14, 2012 9:19PM

Why Not!!! you demoncrats kept that clown Bill Clinton when he had his affair..ohhh thats right double standard

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