Have no fear, the Twinkie will survive

Even though Hostess is going into bankruptcy, a line of suitors is interested in grabbing some of its brands. And the Twinkie is one of the hottest ones.

By Kim Peterson Nov 23, 2012 3:36PM
Cheer up, Twinkies fans. The famous yellow snack could probably survive a nuclear attack, so making it through bankruptcy court is a cakewalk.

The phones at Hostess are ringing off the hook as companies line up to pursue the 30 brands that are for sale, now that the final mediation session between the company and its striking employees has failed.
Hostess has received "a flood of inquiries" from interested buyers, attorney Heather Lennox told a bankruptcy judge in court this week, according to The Wall Street Journal.
Unfortunately, all 18,500 workers will lose their jobs at a company that should have been managed better. Hostess has been in bankruptcy before, and emerged a few years ago loaded up with debt from its private equity backers. The company was so underwater, in fact, that it couldn't buy new equipment, The New York Times reports. Hostess had more than $860 million in debt earlier this year.

Hostess is unfairly pushing all the blame for its troubles on the unions. Still, the unions do bear some responsibility here. High labor costs doomed the company; employees had formed into 12 different unions by the time the end came.Credit: Philip A. Dwyer/Bellingham Herald/MCT via Getty Images
Caption: Andy Wagar loads Twinkies, Ho-Hos and cupcakes into a van outside the Wonder Bakery Thrift Shop in Bellingham, Washington, on Friday, November 16, 2012

At any rate, Hostess is keeping a "skeleton staff" of 3,200 people, The Journal reports. It's trying to find buyers for 30 brands and 36 factories, and from the way the suitors are lining up, it sounds like Hostess won't have a problem with some of those brands.

"We therefore think there could be very healthy competition," Lennox told the court. Hostess may start auctioning some of its assets soon.

Hostess also plans to award bonuses to the officers and managers that helped run the company into the ground. The company is seeking $1.75 million to distribute to 19 executives for a job well done.

Some potential buyers include international companies eager for a piece of the U.S. bakery business as well as big pastry names already familiar to Americans. Flowers Foods (FLO), which makes Nature's Own bread, has been mentioned as a buyer along with Groupo Bimbo, a Mexican company that also owns the Entenmann's pastry line.

So whoever made the single bid for a $5,000 Twinkie sold on eBay, you may have a great story to tell but you probably won't have one of the last Twinkies ever made. They'll be back.

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Nov 26, 2012 7:56AM
A big problem in America today is workers have forgotten who works for who.
Nov 26, 2012 7:24AM
The Mexican company will buy them out.  But, irregardless of the stupid thinking of the bakers union, if they are hired back, it will be for less money than what Hostess was going to pay them.  This company from Mexico is not going to buy out Hostess and pay the employees the same wages they were making and they are not going to have a union.  Face it, the bakers union stuck their foot in their rear ends so far, it is coming out the mouth.
Nov 26, 2012 7:01AM

why would any of U think management is the problem and that they ran the company into the ground. healthcare and retirement benefits R the problem. pay attention other children we have 30 + yrs. of the baby boomer generation wanting us to take care of them, it's just beginning because they won't die as patriots for us and their country but will milk their children and others for a few more yrs. of sitting on their behinds. i'm glad the executive's that had to put up with this nonsense got the major share for a job well done, and if the employee's don't like it let them start up a company and listen to their employee's bichin about healthcare and retirement benefits. i think it's just starting to hit the fan and i'm liking the sound of it

slayerwulfe cave

Nov 26, 2012 6:10AM
Nov 26, 2012 5:39AM
I agree with Misterfeisty.  Sure, let everyone have a chance at making  "donettes", "cupcakes","snowballs", "twinkies", etc. They won't be the same.  Other companies will try to save money by changing the recipe.  The food will taste like crap. They'll use cheap ingredients an call them what they want us to believe they are, but they will NEVER be Hostess.  Personally, I was partial to the "banana flips" myself.  Also I want to thank the unions for another job well done on keeping the recession going by putting an entire company out of business instead of just a few employees.  The unions are doing a marvelous job at stopping financial rallies across the nation. I used to be a member of the UAW (the "Useless Automotive Workers").  And believe me when I say that  the people who made up the UAW union were just that.  USELESS!!!!  They were lousy line workers, and since they were hired full-time they couldn't be fired, so they were made union reps and leaders just to get them out of the way.
Nov 26, 2012 4:32AM

It looks like there was alot of B/S'ing at the top. I guess those "TWINKIES" ate too many "HO-HO"S!!!! It is like our post office situation. Come on, "Da Trump"!!! Buy out Hostess, with your buddy Mark Cuban, and together it would be a love and hate business situation. Donald "twinkie" Trump & Mark " Wonderman" Cuban, INC.

Nov 25, 2012 10:15PM
Twinkies have so many preservatives that they will outlast all of us.
Nov 25, 2012 8:40PM

One of the things I've noticed in several Workplaces..


Was that Good Union workers and Good Managed Companies, normally had a very successful business....

It can be done with non-Union workers as long as Management is fair minded also.

Nov 25, 2012 8:32PM

Actually the biggest bitch about the Hostess thing for me, is that NO ONE is making Twinkies...


My weakness for about 60-65 years...And now I'm going to get one out of the only box I have left.


Everything else is somewhat unimportant, otherwise.

Nov 25, 2012 8:23PM

I don't think I ever made statements siding all the time with Unions against Companies that run a pretty good ship, ABS....Just not true......Ex-union slug, yeah maybe, but also Management and Entrepenuer as Business owners..Hirer of Contractors and such...

And I've always believe in Fair and Equitable negotiations, Always to get the "best deal", even if it is for myself. (human nature).

A far as the Unions going on strike....Well the owners/executives (Venture Capitalist) just kept coming back to the Employees for more and more concessions, over a period of several years...

Taking wages and reducing benefits and pensions...

Strangely, Executives believed they "should be rewarded for a BAD JOB." But the workers were to suffer for mangement's mistakes.

You really need to read up on the agenda of the Company, some of the mistakes they made and problem debt they seemed to incur along with mis-managing the assets over 10-20 yr. period..

After at least declaring bankruptcy once before(2004), their intentions were not honorable to "save the company" but only to milk as much profit or cash out of the Corporation as possible...

They are well on their way to doing just that, and they are Vulture Capitalist Scumbags.. 

Nov 25, 2012 2:20PM

Quit blatting about unions....It was not a Union problem.....It displays your ignorance.


And I'm going to guess some of the locations were not unionized, or were maybe in right-to-work States, and may not have paid dues..Anyway..

Legacy costs may have been a factor, but didn't seem to be that many retirees drawing pensions?

As far as the overall picture from back in the days of KC,Mo...The Company or companies have an interesting past and plenty of History..You might want read it..Wikipedia has a pretty good synopsis. 


A buyout by the employees, with good backing is a workable idea, maybe even doable; If they take the Company down to a manageable level and consolidate some operations. Pare off a couple of Brands possibly?...In areas where they may not be strong. 

I wish and hope something like that could happen. It works sometimes.

Nov 25, 2012 12:55PM
regroup and start new WITHOUT unions. there are enough people looking for non unionized work out there. Also non of old management will be allowed to join.
Nov 24, 2012 2:23PM

Dear Friends:

Do you hear what I hear?   A Star a Star !  


Do you hear what I hear? Songs and Hymns and  Bells ringing in the air!


Save the little Twinkies and Hostess Cupcakes!       


A Star A Star    make it happen people every where. 


Save the Hostess and Twinkies,  Bankers and Employees  form a new corporation or partnership.    Amen.

Nov 24, 2012 2:20PM

Dear Friends:

Hostess and Twinkies!  All seven of us enjoyed these as children and my parents.


All they Employees pool together and form a corporation or partnership and buy the owner out and work.   Shares like South West Airlines did when they started.   If some employees are veterans there are Veterans SBA  Loans and there are other special loans that the large insittutions have.  Keep it alive and in the USA.  Jobs.  Amen.

Nov 24, 2012 1:19PM

ABS is alive, he's alive...


I hope you are having a nice Holiday weekend,cretin...........

And still probably eating that Goobermint Turkey..??

Nov 24, 2012 12:21PM
Stop blaming the unions. You are the same people that scream and rant at any suggestion that your taxes may go up a penny, but these workers are expected to accept every pay and benefit cut that they are asked  to stomach.
Nov 24, 2012 11:55AM

Hostess is not a publically listed company on the stock exchange....


They were bought out by a Venture...Vulture Capital Group a fews years back..Private Investors.

Probably with the intention of making the Company lean and mean, rape as much profit as possibly from the Corporation...Eventually proving possible bankruptcy??...So they can liquidate all assets...

Then sell off all the Brand's names..Twinkies being one of about two dozen or more..

Selling off bits and pieces of what's left of what was Interstate Bakeries,originally in Kansas City,MO.


The CEO Greg Rayburn of Hostess, now located in Irvine,TX and his band of Corporate Raiders, will walk away with $100s of Millions in spoilage of what is left and liquidated...He is a slime bag..

The new American Capitalist...Destroying your Country...One Company at a time.  

Nov 24, 2012 11:31AM
BTW....Hostess ala Twinkies....Was quite diversified in the Bakery business.
Nov 24, 2012 11:29AM

On the average about 1 single a day....Somedays 2-3 next day maybe none...?

Me and the dog share them...She gets a small bite...Not good for dogs,hmmmm.


I hope Rayburn's in hell...

Happy Holiday Weekend to all others... 

Nov 24, 2012 10:58AM
Ohhh your Unions SUCK, we dont have these in Britain (well not like you do) This is just the first of many companies this will happen to. Talk about shooting yourselves in the foot.
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