Adobe wins Olympic gold with Project Primetime
Use of the software company's video platform to deliver live streaming of the Games will likely boost revenue.
Project Primetime is the first fully integrated video-technology platform to deliver TV content via Android and iOS applications and browsers to all major platforms. Leveraging Adobe's Media Server technology, Primetime Simulcast can broadcast feeds of all sports competitions and deliver them across all the major devices. This is the first time an event of such a massive scale is available across platforms, and this is likely to boost Adobe's revenues, especially the relatively new Media Server platform. Primetime Simulcast is mostly used for unedited streaming and the Primetime Highlights is used to access video-on-demand created by the media partner. It enables the media partner to create and deliver VOD coverage of events in real time. VOD coverage can be delivered instantly, which makes it cheaper and more timely than traditional highlights.
Project Primetime delivers VOD on an ad-supported platform, making TV content available across connected devices. Media companies can publish premium videos, insert ads and measure access. It also addresses the issue of device and platform fragmentation by offering an end-to-end workflow that bundles core video publishing, advertising and analytics technologies. Major components of Project Primetime are Adobe Auditude, Adobe Digital Marketing Suite, Adobe Access, Adobe Media Server and Adobe Pass.
We currently have a $32.58 Trefis price estimate for Adobe, which is slightly above the current market price.
More from Trefis Stories
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
After enjoying a smooth rise in stock prices since May, investors are about to be hit with another bout of volatility.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.