IPhone tops mobile shopping lists

A survey shows more than half of consumers plan to buy an Apple phone as their next mobile device.

By Benzinga Jul 17, 2012 2:36PM
Credit: © 2012 Apple Inc
Caption: iPhone 4sBy Louis Bedigian

Sales of Samsung smartphones are expected to top the iPhone by as many as 20 million units in the second quarter. But that will not stop Apple (AAPL) from converting Android users to its iOS mobile platform, a new survey shows.

Piper Jaffray analyst Gene Munster asked 400 consumers which phone they planned to purchase next. Some 65% of those surveyed said they expect their next phone to be an iPhone, while 19% planned to buy an Android phone and 6.5% said they would purchase a standard cellular device (read: not a smartphone). About 6% were unsure of their next purchase. But only 2.5% intended to buy a BlackBerry from Research In Motion (RIMM).

While the survey details are significant, there is one catch. According to Forbes staff writer Eric Savitz, more than half of the survey participants (52%) already owned an iPhone. This "makes it clear that for whatever reason, Munster conducted his survey among, well, iConsumers," Savitz concluded. "Maybe he was standing inside an Apple store at the time."

Still, Munster believes that Apple can increase its market share to the low 30% range in just three years.

Not surprisingly, 51% of the people who said they planned to buy an iPhone are waiting for the iPhone 5 to arrive. Munster also said that 94% of iPhone users plan to replace their existing devices with another iPhone. This is critical because the iPhone now accounts for more than 50% of Apple's revenue.

Finally, Munster wanted to know the true consumer value of each iPhone. On average, consumers said that their iPhone was worth $313 versus the subsidized price of $199. Munster speculates that if cellular carriers decided to reduce their hardware subsidies, consumers would continue to buy the iPhone because they already feel that it is worth more than they are currently paying.

More from Benzinga

Jul 17, 2012 4:35PM
Wanna bet the survey choices looked like this?

What do you want for Christmas or as a birthday gift?

1) iPhone
2) Rectal Exam
3) Newspaper subscription
4) Calculator

Jul 17, 2012 6:58PM

Interesting...I just replaced my iPhone 2 days ago with the new Samsung Galaxy S3 Android...

Jul 17, 2012 7:01PM
A survey? Really?  So let me get this straight.  Android is going to outsell the iPhone on just one device and yet the article reads that more people are switching to the iPhone?  Sounds like the article is coming from someone who has stock in Apple and is trying to prevent a fall.  I think reality is harder evidence then a lame survey, probably conducted at an Apple store.
Jul 17, 2012 3:46PM
No where in this article does it state the people that were questioned already had an Android phone.  They need to change the title of this article.
Jul 17, 2012 5:32PM
Wonder how much this propaganda cost apple to get posted on MSN.  Apple is dying on the vine, anyone who buys their closed source OS devices are just "yes" sheep.
Jul 18, 2012 8:21AM

I have used all of them.  Windows phone, Iphone, Android. Hands down the easiest and best phone I have ever used was the android phone. The thing that I like the most about the android phone is no third party software. In short no itunes, no zune.  I dont have to pay extra money to get the stuff that I want. I want ringtones. Download a free app. Bingo. I want games, download them for free. All from the market place. You plug your phone into the computer and put stuff on it just like you would a zip drive. Easy peasy. You dont have to plug the phone into your computer to update, put stuff on, or take stuff off.  Androids also tend to have larger, easier to read screens. So yea, if your a technofile and you gotta have the iphone go for it.  You'll most likly have fun. If you want to grow up and have an adult phone. Use the android.


ps. Windows phones are the next in line. However that Zune crap really brings them down. Well, provided you can get it to work that is.

Jul 17, 2012 3:47PM
I feel sorry for the iPhone users...it's pretty garbage compared to Android, but oh wait...99% of people don't know how to use technology to its full extent so they used a dumbed down Android OS and go with Apple.
Jul 17, 2012 6:18PM
Who is changing? Everyone I know is talking about changing over to Android.
Jul 17, 2012 10:38PM
Ya see this article is biased big time. Iphone is a phone, its harware where as android is SOFTWARE, it is not a phone. If you want to compare them, than take Android / IoS. Hands down android is better for its open-source and compatibility. IOS is completely junk and restricted all to hell.

If you have a cheap LG phone (sorry you fell into your salemans hype) or some other cheap android based phone that is your problem. You get what you pay for. The Galaxy S3 is $200 with a contract and its leaps and bounds better than anything ever put out by Iphone. All those hyping the Iphone 5 will be just as angry as with Iphone 4. They dont add anything new, just a slightly faster cpu and maybe ram. No new features, no kick **** tech etc.

Android is software than runs on hardware people, you cant compare the hardware thats put on a **** phone to a phone itself. Its like putting windows 8 on a pentium 1 cpu with 64mb not GB of ram and saying windows sucks. You cant put top tech on junk hardware.

Jul 17, 2012 6:40PM
Who cares which mobile OS is better. I would love it if there was a mobile phone, no matter iPhone or android, that's affordable for the consumer who wants a prepaid phone with better quality.
Jul 17, 2012 5:02PM
"Piper Jaffray analyst Gene Munster asked 400 consumers"

Really 400 and this makes the news?
Jul 17, 2012 6:15PM
You will pry my Droid Razr Maxx out of my cold, dead hands.  And that's from a former icrap user.
Jul 17, 2012 4:18PM
Like lemmings to the sea the consumer will march to whatever is "cool".  It's all marketing, because android is a superior platform.
Jul 17, 2012 4:38PM
I bet they conducted the survey at a Mac store.  Stupid. I'd take a Samsung Galaxy Note over an iPhone any day.  3g vs 4g LTE?? C'mon people...  Obviously these voters are uninformed on data speeds and application variety.  I will concede a few things though.  Very smart for Mac to make their software and hardware proprietary so they can jack up prices.  Great marketing as well. Those Executives over there make a ton of cash. Too bad normal people don't understand that they are grossly overpaying for their technology.
Jul 18, 2012 12:04PM
This article is BS. iPhone is quickly losing popularity as people are coming to their senses and realizing how good the Android phones are, especially the HTC One X and the Samsung Galaxy models. That's why Apple is trying to sue everyone right now, because they know Samsung and others can make a product better than the iPhone and iPad, yet half the price. Apple....quit whining and GO AWAY.
Jul 17, 2012 4:31PM
It's all in the way you write the survey. iPhone users are converting to Droid as well, and Droids outsell the iPhone - what  - 10 to 1?
Jul 17, 2012 3:45PM
Why don't they run the survey again AFTER the iPhone 5 is released and BEFORE the next anticipated Android is released?
Jul 18, 2012 12:38AM
Apple increase market share? Get real. They had complete control and lost it, much as the idiots did with their operating system. Android has begun to outsell it iOS. The sales numbers don't lie. To go from a monopoly to second place, then speculate they will go back to first place? Sorry. Not likely.
Jul 17, 2012 7:33PM
Android only gets a bad name because many companies, manufacture cheaper low quality phones i.e. less RAM, slower processor etc and sticks android OS on it so, the phone can be sold at a highly reduced price or $FREE.  Just so they can get in on the action because Android is the hottest thing out now. But as the saying goes you get what you pay for, ANDROID or IPHONE who cares.  The bottom line is getting a phone that meets your needs.  Both can accomplish that very well.
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