Maybe Apple has a cash plan

One that would take over the world, or at least the television world.

By Jim Cramer Feb 8, 2013 10:09AM

thestreet logoThe Apple Inc logo is displayed on the back of the new MacBook Pro David Paul Morris Bloomberg via Getty ImagesMaybe everyone has Apple (AAPL) wrong, everyone except someone deep in the bowels of Apple who has a plan, a plan to take over the world, or at least the television world.


Hear me out. One of the  main tenets that Steve Jobs drilled into his colleagues' heads is that they must always strive to have the superior product to everyone else's. They must always be offering something that you secretly dreamed of, so secret that you didn't even know it yet yourself.


What's one thing we all want but we can't seem to dream about because it seems so impossible? How about a beautiful device, one that is whatever size we want, that has a high-resolution screen, perfect sound and can turn on or store whatever programs we want with a simple audio command.


The device is your phone, it is your personal computer, it is your entertainment center. It is all centrally wired in the cloud to make it so you can control it from anywhere.


And, most importantly, what if it is cheaper and better than what you have now. Right now you pay for a box, you pay for a remote, or two or three, you pay for a cellphone, you pay for cable, including many programs that you will never want or need, and you often have to pay multiple organizations for multiple features.


What if Apple offered it all in one lower, easier-to-read bill.


What if Apple were your cable company? What if Apple were your telephone company? What if Apple were your TV and cable company? What if Apple were your information technology and entertainment company?

Think of it like this. No company in the world has the cash to build out a new network from scratch, except for Apple. No company in the world can go buy CBS (CBS) when Sumner Redstone moves on, or Fox when Rupert's no longer around, or Disney (DIS) for that matter. Time Warner (TWX) could be up for grabs. Or, let's just scale it down and have Apple buy Dish Network (DISH).

None of these are absurd. Disney could be bought at a 50% premium to its current price and Apple still would not need to borrow money. CBS is a year's worth of cash. When News Corp (NWSA) splits into Fox and publishing, Apple can buy it and still have $800 billion left to pay out some dividend that gets Einhorn off its back. Time Warner would eat up a similar amount.

Apple could partner with Verizon (VZ) on Fios, just write them a check. Hey, they split Verizon wireless with Vodaphone. Why not split Fios with Verizon? Think about it. The telco giant gets no real credit for running Fios throughout major portions of this country. Why not cut Verizon a check for $65 billion now that it is built out and take half. Verizon couldn't be unhappy with that. Its whole equity is valued at only twice that.


Or, maybe, just maybe, Apple spends a $32 billion (again, chump change) and pays Dish Network $33 billion, a double from the current price and then takes the rest of the money and makes sure the satellite feed is good enough for voice and data and then gives you a package that has what you want for say half of what you are paying now?


Wouldn't Congress want that?


Wouldn't you want that?


Maybe the issue with the challenge from David Einhorn is that it is just too pedestrian.


We have been thinking that CEO Tim Cook can't roll the cable companies the way Jobs rolled the record companies. But maybe because Apple and Apple only has the cash to do all of these initiatives, it just doesn't matter.


Maybe, David Einhorn, maybe Apple snickerers, cash is still king. And the king lives in Cupertino.



Jim Cramer is a co-founder of TheStreet and contributes daily market commentary to the financial news network's sites. Follow his trades for Action Alerts PLUS, which Cramer co-manages as a charitable trust and is long AAPL and NWS  



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Feb 8, 2013 11:45AM
Jim Rogers had a little sit down with Lou Dobbs last evening.  His crystal ball says America will begin concentrating on the basics as the debt inhibits Americans living off the easy arbitrage freefall we have been enjoying for the last 20 years.  Farming, plumbing, energy conservation and the more basics in life will require more of our time and attention.  Might put a little damper on our free play time with electronics don't you think.  But believe what you will.  One thing is certain, tomorrows are always different from yesterdays. JMHO
Feb 8, 2013 2:23PM

Next Time Up

While I agree that Apple profits off labour that is maybe 1 notch up from slave labour to call out liberals on it is kind of two faced.  How many companies on the S & P do the same thing?  How many have you held shares of?  I have a long history of anti-Apple posts but I have to defend not so much them but saying if it's not ok for Apple then it's not ok for any other company and I don't see anyone else getting called on it.

In Canada we spell labor with a u.

Feb 8, 2013 1:55PM
I'm starting to change my mind about this "too much cash" thing with Apple.  Think about it.  If they could accumulate trillions instead of billions?  When Quant Easing eventually causes the Federal Reserve to fail they'll be forced to borrow money from Apple as a lender-of-last resort.  Ain't nobody else around then, right?!   Wasn't it JP Morgan himself who had to lend money to the U.S. government at the time?  And they came to him, he did not solicit the business.
Feb 8, 2013 11:04AM
Is Einhorn really alive?? He looks like the walking or standing dead.
Feb 8, 2013 12:02PM
Cable and channels are 1980's business concepts.     We are in the internet generation where you just watch what you want.    Apple TV is already out.   There's nothing as ground breaking as the iPhone in the pipeline.       Sharp and Samsung own the LCD TV market and the margins are to dump for Apple to invest in this highly competitive price point market.

Dish TV?   Please...  it will be another worthless business like XM radio as internet for TV takes hold.

Cramer is pump and dump
Feb 8, 2013 11:28AM
this company has 138 billion in cash, and it is a screaming buy at this price.  when the lemmings are selling, you should be buying.  Apple is so far from done it's absurd, and these talking heads that say "nothing is in the pipe line" are the same fools who's jaws dropped when the i-phone was revealed.  NO ONE saw it coming, doesn't that tell you something??? 
Feb 8, 2013 1:49PM

Apple wants to be my everything? SELL.


It's a giant step backward into the Abyss. I thought we were recovering? No New World Order, please.

Feb 8, 2013 11:34AM
Apple should repatriate their 10s of Billions..(80-100) from offshore, as dividends to their Shareholders.
Feb 8, 2013 10:40AM

I give Cramer props for this article, I don't know if it is his thought or if someone else spoon fed it to him or he knows insider info at Apple, but the idea of an all in one info & entertainment provider that could drastically reduce costs if intriguing. 

I like that idea better then simply upping the dividend like some share holders want.  This would be a real game changer and would definitely sway my opinion of Apple.

Not sure if is even what Apple is planning but now I hope someone does it lol.

Feb 8, 2013 12:29PM

"And the king lives in Cupertino"..... and whore's out to China.


Hey Bobo.... maybe they will buy a company that makes big long clown shoes so you can give them a little business.

Feb 8, 2013 10:41AM

it's a true premis that a company like apple could be the supplier of all these things and more. 


we have become a subscription society. 


no one "owns" anything anymore, we just rent everything under various subscription plans.  so we end up paying seriously more in the long run than we ever used to. 


we have books on the shelf bought 50+ years ago.  never had to keep paying for access to them.  same with former albums, CD's, VHS and DVD's hanging around.  even digital TV sucks in broadcast value so we "have" to get local cable TV to get the local channels. 


sad to see these concepts disappear. 


next up is getting everyone from BIRTH to start paying rent rather than more traditionally from age 18

Feb 8, 2013 5:15PM
Nice little rally at the end of the day kept us above water, down for the week but hey, could have been worse...Better believe these scumbags are peed off and will try to get us back next week...Oh well, that's life on Wall Street.....Have a great weekend all.
Feb 8, 2013 6:11PM
Google is wiring Kansas City for super fast internet ....there can only be one reason ...they will bring pull content to market .....cramer as usual is late and wide left !
Feb 8, 2013 11:55AM
Big what if for Apple. They can't even dominate the smartphone market let alone the entertainment market. Apple is too expensive and does not play with others. 
Feb 8, 2013 11:31AM
We are and have became a throw-away Society...
Feb 8, 2013 4:31PM

When AT&T (the Bell System) was a supposed Monopoly ( a "regulated" monopoly") by the Governments..

The FCC and PSC's.....Public Service/Utility Commissions of a State.


Actually "one Judge" signed the degree, from being pushed by Consumer's Groups and the Government Politicians...That was in 1984..


That was the day that changed Communications Forever in the U.S.

It did open up Technology to more competition...Or brought it to the forefront.

A lot of the technology was already developed for Military and Space or NASA.

More players entered the Field...And of course PRICES WENT UP....Instead of competition lowering them, the People adjusted to higher prices for the "Bells and Whistles."

Other Competitors came in and "skimmed off the Cream" and caused the old companies to raise prices just to stay in Business...AT&T, Bell, GTE or Verizon and many other carriers..

Feb 8, 2013 12:16PM

Yes, we are up about 70 points, however, we still advise caution....Things haven't changed much, low volume and plenty of scumbags ready to make their move at anytime now...Another thing against us is that today is friday, manipulator's favorite day to cheat...More later.

Feb 8, 2013 1:14PM
Should we all give Apple a high five on their great job of conscripting 14 year olds to working 16 hour days and the 6 day work week so they could amass how many billions?   It might be hard to convince these newbie so called hypocritical liberals that there are social costs of child labor.  Oh well the average American Liberal has lost the social compass that was the "Human value" liberals had in the 60's and 70's.  These new Liberals are sooo confused.  As long as the cellphone screen is on and  the Kardashians are well who cares. Now we have Liberals supporting a Pres. that wants to kill other Americans without due process because it is more politically advantageous.  Anybody thinking this is okay is one sick POS. Just like allowing those kids to die in Benghazi or working 14 year olds 6 days a week.  Something is just not right in the good ole USA.  But who gives a shidt right? JMHO
Feb 8, 2013 11:12AM

The "Borg" as we know them are an Ancient Concept..(yes Miss Lilly and I are "Trekkies')


All you have to do is hang around an Anthill for a little while and kick it.


Same thing with a Beehive or a Hornets nest..Try it..ONE TIME.


I've always been fascinated, by these little creatures...Which I shall deem the MEEK...

Absolutely agree Jim. My family for one will be cancelling our Dish network next month. The junk channels are an insult to our intelligence and only a very, very few channels come up to the ethics and programming of PBS. I just wish more people would demand to only pay for channels of their choice and that day would be closer to happening.
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