Maybe Apple has a cash plan

One that would take over the world, or at least the television world.

By Jim Cramer Feb 8, 2013 10:09AM

thestreet logoThe Apple Inc logo is displayed on the back of the new MacBook Pro David Paul Morris Bloomberg via Getty ImagesMaybe everyone has Apple (AAPL) wrong, everyone except someone deep in the bowels of Apple who has a plan, a plan to take over the world, or at least the television world.


Hear me out. One of the  main tenets that Steve Jobs drilled into his colleagues' heads is that they must always strive to have the superior product to everyone else's. They must always be offering something that you secretly dreamed of, so secret that you didn't even know it yet yourself.


What's one thing we all want but we can't seem to dream about because it seems so impossible? How about a beautiful device, one that is whatever size we want, that has a high-resolution screen, perfect sound and can turn on or store whatever programs we want with a simple audio command.


The device is your phone, it is your personal computer, it is your entertainment center. It is all centrally wired in the cloud to make it so you can control it from anywhere.


And, most importantly, what if it is cheaper and better than what you have now. Right now you pay for a box, you pay for a remote, or two or three, you pay for a cellphone, you pay for cable, including many programs that you will never want or need, and you often have to pay multiple organizations for multiple features.


What if Apple offered it all in one lower, easier-to-read bill.


What if Apple were your cable company? What if Apple were your telephone company? What if Apple were your TV and cable company? What if Apple were your information technology and entertainment company?

Think of it like this. No company in the world has the cash to build out a new network from scratch, except for Apple. No company in the world can go buy CBS (CBS) when Sumner Redstone moves on, or Fox when Rupert's no longer around, or Disney (DIS) for that matter. Time Warner (TWX) could be up for grabs. Or, let's just scale it down and have Apple buy Dish Network (DISH).

None of these are absurd. Disney could be bought at a 50% premium to its current price and Apple still would not need to borrow money. CBS is a year's worth of cash. When News Corp (NWSA) splits into Fox and publishing, Apple can buy it and still have $800 billion left to pay out some dividend that gets Einhorn off its back. Time Warner would eat up a similar amount.

Apple could partner with Verizon (VZ) on Fios, just write them a check. Hey, they split Verizon wireless with Vodaphone. Why not split Fios with Verizon? Think about it. The telco giant gets no real credit for running Fios throughout major portions of this country. Why not cut Verizon a check for $65 billion now that it is built out and take half. Verizon couldn't be unhappy with that. Its whole equity is valued at only twice that.


Or, maybe, just maybe, Apple spends a $32 billion (again, chump change) and pays Dish Network $33 billion, a double from the current price and then takes the rest of the money and makes sure the satellite feed is good enough for voice and data and then gives you a package that has what you want for say half of what you are paying now?


Wouldn't Congress want that?


Wouldn't you want that?


Maybe the issue with the challenge from David Einhorn is that it is just too pedestrian.


We have been thinking that CEO Tim Cook can't roll the cable companies the way Jobs rolled the record companies. But maybe because Apple and Apple only has the cash to do all of these initiatives, it just doesn't matter.


Maybe, David Einhorn, maybe Apple snickerers, cash is still king. And the king lives in Cupertino.



Jim Cramer is a co-founder of TheStreet and contributes daily market commentary to the financial news network's sites. Follow his trades for Action Alerts PLUS, which Cramer co-manages as a charitable trust and is long AAPL and NWS  



More from

Feb 8, 2013 11:31AM
We are and have became a throw-away Society...
Feb 8, 2013 11:28AM
this company has 138 billion in cash, and it is a screaming buy at this price.  when the lemmings are selling, you should be buying.  Apple is so far from done it's absurd, and these talking heads that say "nothing is in the pipe line" are the same fools who's jaws dropped when the i-phone was revealed.  NO ONE saw it coming, doesn't that tell you something??? 
Feb 8, 2013 11:18AM

Don't ever give yourself over to the Electronic World....At least not Completely..?


You will live to regret it....Actually you probably won't live through it.


30-40 years of my life, was involved in the area...And every so often I still swear at, or want to pound my Computer, TV or Microwave...

Feb 8, 2013 11:12AM

The "Borg" as we know them are an Ancient Concept..(yes Miss Lilly and I are "Trekkies')


All you have to do is hang around an Anthill for a little while and kick it.


Same thing with a Beehive or a Hornets nest..Try it..ONE TIME.


I've always been fascinated, by these little creatures...Which I shall deem the MEEK...

Feb 8, 2013 11:04AM
Is Einhorn really alive?? He looks like the walking or standing dead.
Feb 8, 2013 10:41AM

it's a true premis that a company like apple could be the supplier of all these things and more. 


we have become a subscription society. 


no one "owns" anything anymore, we just rent everything under various subscription plans.  so we end up paying seriously more in the long run than we ever used to. 


we have books on the shelf bought 50+ years ago.  never had to keep paying for access to them.  same with former albums, CD's, VHS and DVD's hanging around.  even digital TV sucks in broadcast value so we "have" to get local cable TV to get the local channels. 


sad to see these concepts disappear. 


next up is getting everyone from BIRTH to start paying rent rather than more traditionally from age 18

Feb 8, 2013 10:40AM

I give Cramer props for this article, I don't know if it is his thought or if someone else spoon fed it to him or he knows insider info at Apple, but the idea of an all in one info & entertainment provider that could drastically reduce costs if intriguing. 

I like that idea better then simply upping the dividend like some share holders want.  This would be a real game changer and would definitely sway my opinion of Apple.

Not sure if is even what Apple is planning but now I hope someone does it lol.

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