Apple's outlook raised on Gartner's iPad estimates

But our forecasts for the tablet are much more conservative.

By Trefis Apr 12, 2012 10:35AM
It seems Apple (AAPL) is not ready to relinquish its dominance in the tablet market anytime in the next four to five years. Market research firm Gartner expects overall worldwide tablet sales to double in 2012 over last year, and the iPad to lead the way with more than 60% market share.

It expects tablets based on other operating systems such as Google's (GOOG) Android and Microsoft's (MSFT) Windows 8 to gain strength and take some of Apple's share away as the tablet market matures. Nonetheless, it expects iPad sales to increase to about 170 million units by 2016. (Microsoft owns and publishes Top Stocks, an MSN Money site.)

Taking Gartner's estimates into account, we see a 10% upside to our $550 price estimate for Apple stock, implying a discount of 15% to the current market price.

Our conservative stance

In contrast to Gartner's estimates, we have a very conservative forecast for the iPad, and we expect iPad sales to reach about 100 million by 2016. This is primarily because we see Microsoft's entry into this segment as a threat.


Microsoft has a much larger presence in the PC world, and corporate IT as well as home PC owners are more familiar with its Windows OS. If the company is able to leverage that strength to drum up interest in its tablets among enterprises, consumers and developers alike, it could pose a substantial challenge to the iPad.


However, Microsoft's Windows 8 is not expected to debut until the latter half of 2012, and Android tablet sales have so far been tepid. When Windows 8-based tablets finally arrive, Apple will have a two-and-a-half year lead over them, three generations of iPads in the market, and a much larger presence in the smartphone world. This could mean that Windows 8 tablet sales are slow to pick up and the iPad has a much longer run of success than we currently anticipate.


Upside if Gartner's estimates play out

If iPad sales touch 170 million by 2016 and 220 million by 2018 at around a similar growth rate, our model shows a 10% upside to our current price estimate of $550 for Apple's stock.


The iPad is the second-most-valuable business for Apple after the iPhone, and contrary to what most people might think, it accounts for just under 13% of Apple's value. But if iPad sales grow at the rate that Gartner forecasts, it could command more than 20% of Apple's value, all else equal.


Apple iPad Units Sales

If the iPad is able to dominate sales well into 2016, there is no pressing need for the company to reduce prices in order to compete. Gross margin may therefore not see as much decline as we anticipate. A more conservative estimate of the iPad's gross margin decline could lead to a greater stock upside.


Apple iPad Gross Profit Margin

Tweak the graph below to check your own estimates for the iPad's gross margin and the corresponding change in the price estimate.

2Comments
Apr 12, 2012 11:21AM
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With stock at over 600 per share what is 550 price estimate doing in the article?
Apr 14, 2012 12:53PM
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Sorry! But I don't think there is ANYONE that can predict any long term stock gains or losses that are not just a guess.  Anyone can do that. (A so called educated GUESS).
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