Can Mattel score with 'Hunger Games' Barbie?

The toy company is jumping on the merchandise bonanza with a doll inspired by the movie's heroine.

By Kim Peterson Mar 26, 2012 2:06PM
Credit: © Murray Close/Lionsgate
Caption: Jennifer Lawrence in 'The Hunger Games'Mattel (MAT) is developing a Barbie doll based on Katniss Everdeen, the heroine of the super-hot "Hunger Games" series.

This must have been a little awkward for Mattel. I imagine the conversation might have gone a little like this:

Barbie honcho No. 1: Hey, "The Hunger Games" is huge. Let's do a Katniss Barbie.

Barbie honcho No. 2: Well, um, she kills people, you know.

Barbie honcho No. 1: Oh.

The result is a doll "inspired" by Katniss. Mattel is quick to mention that this doll is "specifically for the adult collector." But will it be available in toy stores? And will this Barbie come with a lethal bow and arrow?

So far, Mattel isn't releasing any images. The Barbie collector's line already has a Bella doll from the "Twilight" series -- a romantic human Bella bride in a wedding dress, well before she turns into a bloodthirsty vampire.

But you can't blame Mattel for wanting a ride on the "Hunger Games" merchandise train, which shows no signs of slowing after this weekend's stellar box-office debut. The movie, which cost $80 million to produce, took in $155 million in U.S. and Canada -- beating the already high expectations set by Hollywood, Reuters reports. It was the third-highest domestic film opening -- quite extraordinary, given that the movie was based on a dystopian novel about children forced to kill each other to survive.

Lion's Gate Entertainment (LGF), the studio behind the movie, has seen a massive run-up in share price leading up to the movie's release. Shares were up more than 4% Monday to $15.14.

Another stock getting a "Hunger Games" lift was teen retailer Hot Topic (HOTT), which said it has sold out of much of its related merchandise. Shares have nearly doubled in the past year to $10.40 and were up 1% Monday.

Strong interest in the books is generating oodles of cash for book publisher Scholastic (SCHL). As a result, the company beat expectations for its most recent quarter and raised its outlook for the full year.

Related reading:
10Comments
Mar 26, 2012 5:06PM
Mar 26, 2012 7:57PM
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I love it...lets add an assassins' creed Ken too....you guys put a smile on my face thanks!!!

 

Mar 26, 2012 8:13PM
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The Hunger Games is a great story... But if they are going to do this it has to be it's own line. Seriously anyone playing with Barbie dolls isn't going to be thinking how they are going to KILL  the doll next to them.......I hope. 

Mar 26, 2012 6:03PM
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Okay, Katniss didn't kill anyone that didn't try to kill her first!  Like Hitler or Ken!
Mar 27, 2012 11:35PM
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My granddaughter and wife would love a Katniss doll. One would play with it ,the other would collect it. I'm not saying which one  would save or collect. When I was a little boy ,I had all the Batman stuff and they are still fond memories.  

Mar 26, 2012 5:27PM
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I love the Hunger Games! its my favorite book ever... and i kinda think its better than Twilight. But they should totally make her and espically Peeta because i cant tell you how much me and my friends LOVE Peeta! <3333 even though im 13, i would totally buy the Katniss and Peeta Doll because i love them so much! Red heartRed heartRed heart
Mar 26, 2012 6:18PM
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Oh, please, No. Can we start modeling Barbies the way they came out instead of after movie fads and celebrities? That would be better.
Sep 2, 2012 6:35PM
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I agree with you HUNGERGAMESLOVER. I want to have peeta and Katniss now.
Mar 28, 2012 12:27AM
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oops sorry maddog88 read your post wrong my bad 
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