How Apple sellers got burned on Facebook
Pity the trader that pulled out of Apple to invest in the social-networking company.
By Ilir Shkurti, Benzinga Staff Writer
As the public downgrades Facebook (FB) from "history in the making" to cautionary tale, shares continued their second-straight daily dive, nearing the $31 level Tuesday afternoon.
Meanwhile, another high-profile stock, Apple (AAPL), was seeing quite a bit of activity. The stock had picked up steam earlier Tuesday, gaining 9.5% in the morning alone. By the afternoon, however, Apple was down more than 1% to $555.16.
Given the popular nature of the two stocks and degree of participation they have brought in the market, it is not far-fetched to assume that a sizable amount of capital has switched back and forth between the two since Friday.
Moving back in time to May 10 -- when FB was the hottest thing with a ticker -- AAPL opened near the $575 level and shed just under 8% of its value by the close of May 18, the day of Facebook's IPO.
On Monday, Apple opened at $534.50 a share and by the end of the day it had clawed back over 5%. Meanwhile, Facebook had shed 11%. Tuesday seems to be a continuation of these respective moves.
For those traders that are making the round-trip from Apple to Facebook to Apple again, their trading has proven expensive. An investor exiting 10 Apple shares at the May 18 open of $533.96 would have had gross proceeds of $5,339.60. Those proceeds would have bought 140 Facebook shares at $38 a share.
If by the end of trading session on Monday the investor had a change of heart, he or she would have exited Facebook at $34.03, for gross proceeds of $4,764.20. Entering an Apple trade at that moment would have gotten the investor just eight shares. As of the end of trading on Monday, then, the investor would have been down just under 16% in terms of capital, or 20% in terms of their Apple position.
The bright spot of such a back-and-forth shift would also have meant that the investor avoided a further 2% decline in Facebook, and captured about a 1% appreciation in Apple.
FB was heading into Tuesday's close at $31.09, down 8.6% for the day, while Apple was trading at $553.84, down 1.3% for the day.
More from Benzinga
MORE ON MSN MONEY
DATA PROVIDERS
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.
LATEST POSTS
Here's a list of ways to profit from the potential move from defensive to cyclical stocks.
FIDELITY VIEWPOINTS
- How to sell covered calls - Fidelity Investments
- Savvy year-end tax moves to consider now - Fidelity Investments
- Seven ways to prepare for tax changes
- Five reasons an annual review is crucial - Fidelity Investments
- Take a look at mid caps now - Fidelity Investments
- State of the sector: Health care - Fidelity Investments
VIDEO ON MSN MONEY
ABOUT
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.

