Finally, real sales numbers for Kindle?

Bloomberg says Amazon could sell more than 8 million e-readers this year.

By Kim Peterson Dec 22, 2010 2:44PM
Credit: (© Amazon.com)
Caption: Amazon KindleAmazon (AMZN) has stubbornly refused to give real sales information for its Kindle, preferring only to describe the e-reader as its best-selling product.

Investors want a better sense of how the Kindle affects Amazon's bottom line, and Bloomberg finally gives a glimpse. Amazon will likely sell more than 8 million Kindles this year, Bloomberg reports, citing two people who know about the company's sales projections.

That 8 million, by the way, far exceeds the 5 million that most analysts have predicted for Kindle's 2010 sales. One of Bloomberg's sources says that last year Amazon sold 2.4 million Kindles.

"Kindle is gaining an unstoppable traction," one analyst at Caris & Co. wrote in a research note.

The numbers show that the Kindle is able to stand up against the iPad tablet from Apple (AAPL), Bloomberg writes. Nearly 7.5 million iPads were sold from April through September.


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