Inflation drives up Big Mac prices
McDonald's is passing on the higher costs of beef, cheese and other ingredients to its customers

Americans are already feeling the impact of higher gas prices. But the next time they have a Big Mac attack, consumers may have to suffer the same sticker shock they now get when they pull up to the pump.
That's because McDonalds Corp.'s (MCD) is seeing inflation push up the costs of ingredients like Big Mac beef, cheeseburger cheese and McCafe coffee beans.
As a result, the world's largest fast-food chain said it will raise prices to keep up with food inflation.
The price increases won't be steep, at least not in the United States. Sensitive to the higher prices that Americans are facing at the gasoline pump, grocery store and everywhere else they have to open their wallets, McDonalds says it will absorb some of the initial costs by gradually raising prices to recoup the 4% to 4.5% cost of food increases.
Nonetheless, the price hikes come on top of a 1% increase McDonald's added in March in the United States and Europe, and it has the king of fast food worried that customers might decide to make their own burgers.
In announcing the price increase, McDonald's chief executive Jim Skinner said customers are "pinched everywhere. They should not suffer the same fate at McDonald's."
The Golden Arches isn't alone in grappling with higher food prices. Chipotle Mexican Grill (CMG) saw higher food costs eat into margins. McDonald's admits that its strategy to raise prices gradually will sacrifice some margin growth in the short term but believes it will preserve revenue growth in the long term.
McDonald's has had an edge on other fast-food restaurants when it comes to raising prices, because it attracts a higher-income customer. That has helped the chain post seven years of positive comparable sales growth in every part of the world in which it operates. But the newest test will come during the summer, when gasoline prices are expected to average around $4.00 a gallon nationwide.
While no one is looking forward to paying more for a Big Mac or McCafe, Americans will still fare better than Asian consumers. Soaring food prices have forced families to cut back on meat and vegetables and are eating up to one-half of the household income of some poor families in Indonesia, India and China.
Americans, however, won’t be thinking of that when they decide whether or not to drive through or drive by a McDonald's drive-through.
Related Articles
- Big Oil Stocks Thriving as Gas Surges
- 11 ETFs That Will Save You From Inflation
- 3 Reasons the Gold Bubble Will Burst
| Tags: | investorplace |
MORE ON MSN MONEY
DATA PROVIDERS
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.
LATEST POSTS
Here's a list of ways to profit from the potential move from defensive to cyclical stocks.
FIDELITY VIEWPOINTS
- How to sell covered calls - Fidelity Investments
- Savvy year-end tax moves to consider now - Fidelity Investments
- Seven ways to prepare for tax changes
- Five reasons an annual review is crucial - Fidelity Investments
- Take a look at mid caps now - Fidelity Investments
- State of the sector: Health care - Fidelity Investments
VIDEO ON MSN MONEY
ABOUT
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.

