What? BlackBerry gives BrickBreaker the boot

The company will no longer ship devices with the game that had Wall Street addicted for years.

By Kim Peterson Feb 4, 2013 9:29AM
Credit: 2013 Research In Motion Limited
Caption: BlackBerry Bold 9900No more BrickBreaker? BlackBerry (RIMM), are you crazy?

BlackBerry has decided to pull the addictive BrickBreaker game from future devices. Wall Street's not going to like this one. On the plus side, everyone might become a lot more productive.

For years, the company once known as Research In Motion shipped every BlackBerry with BrickBreaker pre-installed. BrickBreaker is apparently something close to CEO crack, because a bunch of executives were hooked. Former Lehman Brothers CEO Dick Fuld was so consumed with the game that his technology department had to remove it from his BlackBerry to break his habit, The New York Times reports.

Jefferies CEO Richard Handler is still playing it, even though BrickBreaker looks like it comes from the same era as David Hasselhoff. It's a Pong-like game in which you basically bounce a ball up to destroy bricks at the top of the screen.

BlackBerry is turning BrickBreaker over to independent developers in hopes that someone can come up with a newer, slicker version. Reading between the lines, it sounds like the company doesn't want to spend its own time on a new BrickBreaker, but would be happy if a third-party developer brought the game into the iPhone era.

It's all part of the new way of life at BlackBerry. The company unveiled last week new devices and new software along with its new name. There are plenty of concerns that the overhaul is coming too late -- BlackBerry's market share has plunged to 4.6% -- and that the company will forever be playing catch-up to Apple (AAPL) and Google (GOOG).

And while BrickBreaker got swept up in BlackBerry's housecleaning, let's hope that some developer can bring it back in a big way. "Temple Run," "Angry Birds" and "Minecraft" are all well and good, but the business world still likes smashing a brick or two.

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5Comments
Feb 4, 2013 7:41PM
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Lehman Brothers CEO has to have the IT department remove it from his phone?  Apparently not smart enough to do it himself.  What an idiot! 

 

Blackberry deserves to fall into the abyss for their arrogant stand on their crappy phones locking up or restarting and doing nothing.  Adios muchachos!!!

Feb 4, 2013 9:43AM
avatar
My guess is, nobody wants a Blackberry these days. Most pick an Android, I- phone, Windows phone. Hard to believe Blackberry didn't act sooner to stay in the game because they ruled the market for a while.
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