Macy's holiday bet shows why the stock is a buy
The retail chain is making a bold move with its 48-hour shopping marathon. But it needed to grab consumer attention in the all-important holiday quarter.
The company will keep its 800 stores in 45 states open from 7 a.m. on Dec. 21 through 7 a.m. on Dec. 23. Many Macy's will remain open until midnight on the 23rd and some stores will remain open until 6 p.m. on Christmas Eve.
Obviously, this is good news for shoppers. Whether it will brighten the holidays for the New York chain is another story. Keeping stores open won't be cheap.
Macy's will incur additional costs such as overtime pay for employees and electricity. There may be insurance issues to consider as well.
Moreover, experts argue that gimmicks, such as extending Black Friday, don't generate new sales because they encourage people to make purchases earlier than they would have otherwise. Competition among retailers seems especially intense this year. The National Retail Federation is expecting holiday spending to rise 4.2%, less than last year's 5.6%, but above average nonetheless.
Shares of Macy's are a bargain as well. They are trading at a valuation near a five-year-low. Analysts are predicting that the shares, which have surged more than 20% this year, may hit $45.14 in the next 52 weeks. That's about 16% higher than where it currently trades.
--Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr
MORE ON MSN MONEY
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
An Israeli mobile mapping company may be at the center of a tug-of-war between two the Silicon Valley giants.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.