Starbucks to expand beer, wine locations

The company plans to offer alcohol and small plates at stores in Chicago and perhaps Southern California.

By Kim Peterson Jul 2, 2012 6:23PM
Starbucks (SBUX) has had success selling beer and wine at its stores in the Pacific Northwest. Stores that have started selling wine and beer at 2 p.m. report double-digit sales gains after 4 p.m., the company told The Seattle Times.

Now, Starbucks is ready to take the booze on the road. It's expanding beyond its home turf to bring alcohol to Chicago and maybe even Southern California.

Post continues below.
Last month, a Starbucks in Schaumburg, Ill., became the first cafe outside the Pacific Northwest to sell beer and wine, The Chicago Tribune reports. The concept is called Starbucks Evenings, and features baristas dressed in all black and a more comfortable, lounge-like atmosphere. Beer and wine are headed to a Starbucks location in Burr Ridge, Ill., later this month, reports Patch.com.

Seven Starbucks stores in the Pacific Northwest serve alcohol, Patch reports. The company spent a few years testing the concept there, and was confident enough in its success that it plans to expand to Atlanta and Southern California in addition to Chicago. About seven cafes in Chicago will offer beer and wine by year's end.

"As our customers transition from work to home, many are looking for a warm and inviting place to unwind and connect with the people they care about," Clarice Turner, a senior vice president at Starbucks, said in a statement to Nation's Restaurant News. "At select stores where it is relevant for the neighborhood, we are focused on creating an atmosphere where our customers can relax with a friend, a small bite to eat and a cup of coffee or glass of wine."

More from Top Stocks

0Comments

DATA PROVIDERS

Copyright © 2013 Microsoft. All rights reserved.

Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.

Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.

Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.

STOCK SCOUTER

StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

126
126 rated 1
258
258 rated 2
459
459 rated 3
600
600 rated 4
671
671 rated 5
683
683 rated 6
602
602 rated 7
455
455 rated 8
271
271 rated 9
113
113 rated 10
12345678910

Top Picks

SYMBOLNAMERATING
ABTAbbott Laboratories10
AIGAmerican International Group Inc10
ATVIActivision Blizzard Inc10
CACA Inc10
CSCOCisco Systems Inc10
More
Fidelity Brokerage Services, Member NYSE, SIPC. (c) 2011 FMR LLC. All rights reserved

VIDEO ON MSN MONEY

ABOUT

Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.