Verizon ups ante with unlimited iPhone plan
For a limited time, new users will get unlimited data for $30 a month.
Verizon (VZ) just made itself a very attractive alternative for iPhone users who want to ditch AT&T. Verizon is going to start selling the iPhone on Feb. 10 and said today that it will offer a $30 monthly unlimited-data plan.
Nothing lights up an iPhone user's eyes like the words "unlimited data." AT&T ended its unlimited data plans for phones last year, choosing instead to offer two monthly plans capped at 200 megabytes (for $15) and 2 gigabytes (for $25). That left many iPhone users -- heavy data hogs -- worried about staying under their monthly allocations.
AT&T didn't have much to worry about at the time, since it was the exclusive iPhone carrier for Apple (AAPL) in the U.S. But that's all changed now, and the unlimited-data plan just became a huge weapon in Verizon's arsenal.
Post continues after video:
"I'm not going to shoot myself in the foot," Verizon's chief operating officer, Lowell McAdam, told The Wall Street Journal. It will be harder for customers to abandon AT&T without the unlimited-data incentive from Verizon.
And just to add a little more urgency to the situation, Verizon added that the unlimited-data offer is only temporary. In the future, Verizon will cap its data like AT&T does. Today, the company said it would drop the 150-megabyte, $15 monthly plan for smartphones.
Verizon is pretty confident heading into its iPhone launch, saying today that analysts are probably correct in estimating it will get 11 million new iPhone subscribers, Cnet reports. The company "will probably do better than most people think" in iPhone sales, said chief executive Ivan Seidenberg.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
Remy Cointreau says it was 'adversely affected' by China's anti-extravagance policy.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.