Verizon ups ante with unlimited iPhone plan
For a limited time, new users will get unlimited data for $30 a month.
Verizon (VZ) just made itself a very attractive alternative for iPhone users who want to ditch AT&T. Verizon is going to start selling the iPhone on Feb. 10 and said today that it will offer a $30 monthly unlimited-data plan.
Nothing lights up an iPhone user's eyes like the words "unlimited data." AT&T ended its unlimited data plans for phones last year, choosing instead to offer two monthly plans capped at 200 megabytes (for $15) and 2 gigabytes (for $25). That left many iPhone users -- heavy data hogs -- worried about staying under their monthly allocations.
AT&T didn't have much to worry about at the time, since it was the exclusive iPhone carrier for Apple (AAPL) in the U.S. But that's all changed now, and the unlimited-data plan just became a huge weapon in Verizon's arsenal.
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"I'm not going to shoot myself in the foot," Verizon's chief operating officer, Lowell McAdam, told The Wall Street Journal. It will be harder for customers to abandon AT&T without the unlimited-data incentive from Verizon.
And just to add a little more urgency to the situation, Verizon added that the unlimited-data offer is only temporary. In the future, Verizon will cap its data like AT&T does. Today, the company said it would drop the 150-megabyte, $15 monthly plan for smartphones.
Verizon is pretty confident heading into its iPhone launch, saying today that analysts are probably correct in estimating it will get 11 million new iPhone subscribers, Cnet reports. The company "will probably do better than most people think" in iPhone sales, said chief executive Ivan Seidenberg.
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