Dunkin' plans new stores in Asia

The company wants to open hundreds of new locations in China and India.

By Wall St. Cheat Sheet May 31, 2012 4:06PM

The "America runs on Dunkin'" slogan may soon transform into "World runs on Dunkin'" -- at least if Dunkin' Brands Group (DNKN) gets its way.


In an effort to capture market share in emerging nations, the parent company of Dunkin’ Donuts and Baskin-Robbins plans to open hundreds of new international outlets.


During a launch event in New Delhi on Wednesday, the Massachusetts company said it plans to open 350 to 450 outlets outside the U.S. this year, with many located in Asia. The launch event was held to celebrate Dunkin's third store opening in India. Earlier this month, Dunkin' opened two other stores there through a joint venture with Jubilant FoodWorks. Over the next 15 years, the joint venture has a goal of opening 500 outlets.


"Emerging markets are attractive because they are growing very quickly, they've a fast-growing middle class, and they love American brands," Dunkin' Brands chief executive Nigel Travis said, according to The Wall Street Journal. He added that emerging markets will contribute a "disproportionate" part of the company's future revenue. Dunkin' also plans on entering Brazil this year.



As the chart above shows, publicly traded coffee names have largely been correlated with each other until recently. The "sell in May and go away mantra" has left Dunkin' and Starbucks (SBUX) as the two clear winners on the table. The two coffee giants have gained 29% and 19% this year, respectively.


Meanwhile, Peet’s Coffee & Tea (PEET) and Caribou Coffee (CBOU) have declined 4% and 15%, respectively. Green Mountain Coffee Roasters (GMCR) has been the most sobering coffee play this year, with shares crashing more than 44%.


Dunkin’s push into new growing markets bodes well for the C= "Catalyst for a stock's movement" in our Cheat Sheet investing framework. According to the Journal, India's café market is expected to increase to $680 million in annual sales by the end of March 2016, compared to $190 million last year. Starbucks is also worth a look, as the Seattle company plans on opening its first store in India later this year.


On Wednesday, shares of Dunkin’ Brands closed 1.76% lower. At the end of last year, Dunkin' Brands' nearly 100% franchised business model included more than 10,000 Dunkin' Donuts restaurants and more than 6,700 Baskin-Robbins restaurants. The company also has nearly 200 stores located in China and plans on opening 250 more stores in the nation over the next four years.


Eric McWhinnie is an editor at Wall St. Cheat Sheet. As of this writing, he did not own a position in any of the aforementioned stocks.


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