Colas lose their appeal

Flavored carbonated drinks are so popular that they may outsell colas in the US by 2015.

By Kim Peterson Jun 26, 2012 6:48PM
Traditional cola drinks are on the way out. Flavored carbonated soft drinks, such as Mountain Dew Voltage and Sierra Mist Cranberry Splash, are the new darlings in the beverage business.

In fact, flavored carbonates are expected to outsell colas in the U.S. by 2015, a PepsiCo (PEP) executive said at a recent conference, according to Food Navigator.

Growth in this category is being led by Hispanic consumers, Al Carey, the CEO of PepsiCo Americas Beverages, said at the conference. In the next decade, Hispanics will drive 60% of the growth in the "liquid refreshment beverage" business.

Older consumers in general are choosing more teas and coffees for a caffeine burst instead of trendy energy drinks with ingredients they may not like, Carey added.

Pepsi and Coca-Cola (KO) have seen the trend coming for years and have rushed to debut new choices that are a far cry from traditional colas. Coca-Cola has begun selling cans of illy issimo coffee with no sugar, no milk and only 15 calories per can. The company has also launched Minute Maid Fruit Punch and Strawberry Passion.

Pepsi is introducing a salty watermelon flavor in Japan and in the U.S. has its Mountain Dew, Gatorade, Izze and Naked Juice lines.

Colas have come under fire from health advocates. One 2007 study found that while all carbonated beverages have been linked with diabetes and hypertension, colas in particular contain phosphoric acid and may be more associated with kidney disease.

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Tags: KOPEP
205Comments
Jun 27, 2012 11:09AM
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These the same experts who predicted that by now we'd be paying five bucks a gallon for gas? You can have my Coca-Coia Classic when you pry it from my cold, dead hands!!! Went thru this in the 1980s. There were the flavored New York Seltzers, the Naturale 80s, some kind of non-alcoholic ginger beer concoction whose manufacturer's name escapes me. These company are pretty much gone, at least from the national scene, but Coke and Pepsi have endured.
Jun 27, 2012 10:24AM
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With a lot of the population getting older they need to watch their sugar intake. Diet soda is also suspect for side affects. Good pure water is hard to beat for health.
Jun 27, 2012 9:04AM
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Try a coke made in mexico. In a glass bottle, it tastes like coke did decades ago.
Better than any U.S. made coke. They're using the old school recipe, or the plastic changes 
the taste that much.
Jun 27, 2012 10:18AM
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I give up! I would never expect a cola article to become a platform for racist white, black, brown, yellow, and red comments. I might not like what you say but i will defend your right to say it. That being said can you please leave the hate out of a simple soda article?
Jun 27, 2012 11:09AM
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Adding to some of the comments about the plastic vs. glass...I agree, very few things beat a Coke poured over ice from a glass bottle. I've never consumed sodas as a daily beverage - when I was growing up they were a treat ( and when you think about it,  they are "soft drinks" as opposed to "hard liquor"). So it's not something I drink very often, but when I do it's   worth spending the extra to buy the glass bottles. If I want something fruity I'll  drink actual fruit juice or  sangria, not fizzy Kool-Aid.
Jun 26, 2012 9:49PM
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I have noticed with Coke and Pepsi the less I drink it, the less I want.  I actually prefer water.
Jun 27, 2012 3:19AM
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This is nothing but propaganda by those who want to control what we eat.  Apparently they don't know that if health is a decision in your beverage choice, then mountain dew has twice the caffeine and sugar of a regular soda.  A country time lemonade has more sodium than sodas.  And there are a host of other drinks that are as bad if not worse.  So drink in moderation or stick to sparkling water, club soda, juices, or even ginger ale if you are worried about health but like flavorful drinks.  As for the wannabe food police (michelle o), keep your nose out of my plates and cups.  It is not your business!
Jun 27, 2012 11:09AM
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Beware of deceptive prices and amounts with soda--

 

12.5 ounce bottles have appeared and they cost nearly what a 20 ounce bottle cost 1 year ago.

 

20-packs are now found in grocery stores and once again, with four less cans, they cost the same as a 24-pack cost 1 year ago.

 

It's time to switch drinks. 

Jun 27, 2012 7:26AM
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they should introduce something without High Fructose Corn Syrup.
Jun 26, 2012 9:46PM
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Gave up all sodas ( it was difficult), along with giving up junk food, and cutting back drastically on going out to eat.  I am saving more money and have lost weight.  Think about how much money is spent on these things.

 

Jun 27, 2012 11:29AM
Jun 27, 2012 11:32AM
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I have noticed that more people in my age range (mid and late twenties) opt to drink water over soda. Personally, I used to like soda when I was a kid, but as I got older the taste was often times way to sweet for me. I've replaced soda with water, (unsweetened) iced tea, and juices. 
Jun 27, 2012 12:26AM
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Out family cut buying Coke and Pepsi because of price increases...

We drink more water now, and not the bottled type...

When we buy Cola products, its RC, Royal Crown Cola

can buy a 2 liter bottle for 88-99 cents at the grocery store...

Jun 27, 2012 2:47PM
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Mexican coke & pepsi taste better, and a lot of people are turning to that instead of the US made stuff.  here in our office, we only drink mexican sodas, its taste is much better.  if coca cola was to go back to glass bottles and cane sugar, im sure they're profit would go up.
Jun 27, 2012 2:04PM
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I'll take a Coke in the classic green glass bottle with the metal cap (not the twist off one either! lol)over a disgusting "energy drink" or all those new flavored waters/sodas, etc anyday!  Better yet, I think I'll just go make a big pitcher of homemade, old fashioned lemonade right now and sit on the back porch with a good book.  Wanna join me?  Happy Summer Everyone!  (~_~)

Jun 27, 2012 12:50PM
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I LOVE Coca-cola and always will...... nothing else will do! Sure I drink water, coffee and cranberry juice as well, but there's nothing like an ice cold Coke!!
Jun 26, 2012 9:12PM
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this is just a jab at the B.S thier tring to pull in new york i tell you what all ya can kiss my **** its my life and if i want a coke ill drink a coke
Jun 27, 2012 3:01PM
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Pure, clean ice water is the best choice with meals or without, at the same time flushing out toxins in the body.

 

 

Jun 27, 2012 9:09AM
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The prices for these "specialty drinks" are more than colas too. It strikes me odd that plain water costs as much as cola. It tells me that what they add to the water (syrup, carbonation, etc) is worthless. I am sticking to store brand cola, unless I drink home filtered tap water. All these new profit makers for coke and pepsi are not for me.
Jun 27, 2012 1:19PM
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They will never get me to order a Jack and Mt Dew....NEVER!!
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