Pope sends out his first tweet

Pope Benedict XVI uses an iPad to send out his first message on Twitter.

By Kim Peterson Jun 28, 2011 3:21PM
Credit: Osservatore Romano, HO/AP
Caption: File Photo: Pope Benedict XVI touches a touchpad to send a tweet for the launch of the Vatican news information portal Maybe that Twitter IPO is a good idea after all, now that the Pope is on board with the service.

Pope Benedict XVI tweeted for the first time today. "Dear Friends, I just launched News.va," he wrote. "Praised be our Lord Jesus Christ! With my prayers and blessings, Benedictus."

The News.va he wrote about is the new Vatican news site that includes articles, a calendar, radio and video from the Vatican's media services. The Pope used an Apple (AAPL) iPad today to launch the Web portal, which is in Italian and English, the site reports.

He sent his tweet from the Vatican News Twitter account, which only has about 14,200 followers (although that's up from 12,000 before the Pope's message).

So does the Pope's new hobby give the Twitter IPO more validity? Well, it still doesn't change the fact that Twitter hasn't figured out how to make much money from the service.

"From an eyeballs and a usage perspective, Twitter is off the charts, but of all the companies that are in the private stage, it has pulled the monetization lever the least of anyone," equity researcher John Aiken told Barron's. Although he believes Twitter will have an initial public offering within the next 18 months, he's on the sidelines about jumping in.

Twitter really hasn't shown its hands in terms of how it will make money, he adds. "It has done some interesting tests with things like preferred tweets, which have gotten pretty good feedback from advertisers, but until we actually see them roll that out in a more scalable fashion, we would be uncomfortable putting it in the winner's circle."

Check out the following video discussion about the pros and cons of using Twitter from an investing perspective:



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