Bank mobile-payment services not catching on

Customers tend to prefer PayPal and Google over regular banks for mobile-based payments.

By Trefis Jun 19, 2012 12:05PM
TrefisBanks have been increasingly looking at the mobile market to provide easy access for customers in a bid to attract more of the tech-savvy crowd. But is the public at large really interested in these offerings?

A recent survey suggests that customers prefer alternate providers over their banks, at least as far as the fledgling mobile-payments market is concerned. So where does this leave Wells Fargo (WFC), JPMorgan Chase (JPM) and Citigroup (C), who have already spent millions on developing and testing mobile payment solutions?

Over the past few weeks, we have noted how focused some of the world's largest banks are on technology -- more specifically mobile technology -- to make banking services more convenient to customers. Many of these services are actually provided by the banks for free to help increase their customer base. The banks stand to make money indirectly through other banking services and products they offer.

Mobile-payment services offer an all-new playing field for the banks. Not only are they convenient for existing and potential customers, the banks also stand to earn fees from merchants who process the payments on a per-transaction basis -- similar to the fees for processing credit card payments. It is therefore no surprise that the country's biggest banks have been working hard to implement their own mobile payment systems, with many of them also partnering with leading mobile networks. Notably, Wells Fargo has been toying with smartphone payment systems since 2007 -- something that it believes will help it earn more fee revenue in coming years.

Wells Fargo Other Fee

Alternate providers preferred

Things aren't all good for the banks in this market though, if the results of a recent survey by the Carlisle & Gallagher Consulting Group on customers' preference on mobile wallets are to be believed. Banks are losing out to providers like PayPal and Google (GOOG) as customers have voiced an overwhelming preference for these mobile-based payment solutions over those from their banks.

This points to a bigger problem for the banks than a mere loss in the mobile-payments market. Incidentally, the payment systems from providers like PayPal and Google can be used by merchants as alternatives for bank-issued credit cards. This could be disastrous for banks, which make a substantial portion of their revenues by processing card transactions. You can understand the impact of a reduction in card fees on Wells Fargo's value by making changes to the chart below.

Wells Fargo Card Fees

More from Trefis



Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.


StockScouter rates stocks from 1 to 10, with 10 being the best, using a system of advanced mathematics to determine a stock's expected risk and return. Ratings are displayed on a bell curve, meaning there will be fewer ratings of 1 and 10 and far more of 4 through 7.

123 rated 1
266 rated 2
485 rated 3
660 rated 4
586 rated 5
652 rated 6
640 rated 7
504 rated 8
289 rated 9
159 rated 10

Top Picks

TAT&T Inc9



Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.

Contributors include professional investors and journalists affiliated with MSN Money.

Follow us on Twitter @topstocksmsn.