Apple's patent win isn't enough

Its beef with Samsung won't be over until Apple moves all its chip work to Intel.

By Jim Cramer Aug 28, 2012 11:47AM

Will Apple (AAPL) now use the patent to go after Samsung with everything it has and get injunctions against Samsung to block all selling of the illicit phones? Or will it just demand a huge licensing fee from Samsung and say that if Samsung won't pay it, Apple will move all of its semiconductor work to Intel (INTC), which will have all of the chips Apple needs from the new factories it is opening now?


Both are terrific options. But you have to understand that the patent win in itself isn't enough to drive earnings per share, given that Samsung will stall and do whatever it can -- and it can do a lot -- not to play ball the way most companies we know would deal with this.

In other words, we are not dealing with some U.S. company that fears pressure or the Justice Department or the wrath of consumers. We are dealing with a faceless Asian company that can do and has done pretty much whatever it wants or it wouldn't have lost in the first place. No company that did what it did is going to abide by a verdict, especially one that will be viewed as coming from a "backyard" jury, one right in Apple's bailiwick.

So, sure, it can be another reason to buy Apple and another reason to sell Samsung -- although I wouldn't sell Google (GOOG) on it -- but until Apple gets an injunction or pulls its chip biz from Samsung to Intel, I am playing Apple on product intros and earnings only, and so should you.

Random musings: I am continually impressed with Tim Armstrong and what he has done for AOL (AOL). What a godsend that guy is.



Jim Cramer is a co-founder of TheStreet and contributes daily market commentary to the financial news network's sites. Follow his trades for Action Alerts PLUS, which Cramer co-manages as a charitable trust and is long AAPL.


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Aug 28, 2012 12:27PM

so is armstrong on par with your former crook buddy mozilo at countrywide?

let's not FORGET you touted mozilo just before country wide went broke.


in case you FORGOT the sec vs mozilo is going on right now no cv 09 3994 in case you FORGOT

Aug 28, 2012 2:32PM
What the hell is Apple waiting for is what I want to know. They should have already pulled out of Samsung.
Aug 28, 2012 1:06PM

cramer the i-phone is stepping all over the patent rights of Xerox


if this case holds up then Xerox should own Apple

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