Two amazing comeback stories

AOL and The New York Times are finding ways to weather the online storm and silence the naysayers.

By Jim Cramer Feb 12, 2013 10:10AM

thestreet logoArrow Up Photodisc SuperStockWhither traditional online? We got a terrific read last week of two media companies weathering the online storm and I have to tell you, both were pretty darned impressive. I'm talking AOL (AOL) and The New York Times Co. (NYT), although only one, the former, gets any recognition from the marketplace.


Both companies -- one an Internet pioneer and the other perhaps one of the most Internet-challenged companies -- are coping with the challenges in different, yet commendable, ways.

For AOL, the challenge is the hideous legacy of the company, one that grew like a weed, and then fooled Time Warner (TWX) into a horrendous bid that made the company into a laughing stock.


For The New York Times, the challenge is an expense structure designed for the days when display ads were king and The Times was the best vehicle for advertisers to reach wealthy New Yorkers.


It's been three years since AOL became its own separate reporting entity, and after some initial fits and starts that included an expensive acquisition of Huffington Post and a local online news startup called Patch, the company reported one of its biggest beats of the quarter.

It was truly an impressive year for AOL, with breakouts on many fronts, including decent revenue growth and the first year-over-year revenue growth in eight years. That's unbelievable. Plus, the company is a gigantic cash generator and plows that capital right back to the shareholders. In three years of being public, the company has returned an astounding $1.3 billion to shareholders, about 50% of the market capitalization. The share count has been reduced by 30%, giving the mastermind behind this turn, CEO Tim Armstrong -- one of the nicest guys in the business, I might add -- a greater than 5% stake in the business, and making him the single-largest shareholder. Now there's some motivation.

The AOL he retained after the spinoff was filled with fat that he is still trimming. That's helped produce a pristine balance sheet with $467 million in cash, despite the aggressive buybacks.

The growth is coming from all sorts of products, legacy, such as MapQuest and Moviefone, video, and, most important, the once-mocked Huffington Post acquisition, which now looks like quite a bargain. Who would have ever thought that at the time?


AOL's become a must-buy for many advertisers because of its tremendous reach, which includes HuffPo, and while Patch isn't yet at the run-rate AOL wants, I suspect that as it gets entrenched it can produce bountiful ad dollars, too.


We all hear that online media companies are increasingly challenged by the glut of copy that has given advertisers the upper hand, but AOL's doing incredibly well and gaining steam even in display ads. The model it pioneered is alive and well, generating great gains for the company.

Unfortunately, it's not doing the same for The New York Times Co., which is why the stock didn't react well to this quarter's numbers. I think that looking at the ad business, however, is a huge mistake. After trying for years to figure out how to capitalize on its tremendous content, the company has created a pay wall that is the envy of the industry and is growing enough to offset display ad losses. No other media company can claim such a distinction. Put simply, the copy is too good, the articles and graphics too compelling, and the competition too pathetic, that you almost have to pay for The Times if you want serious news.

It is a tremendous success story and one that doesn't get nearly the recognition it deserves. Perhaps that's because the marketplace demands to see better display ads because subscription revenue is always being denigrated by analysts and the venture capital community, even though it is the only hope for survival for most online publications. Just consider Time and Newsweek. The former's plummeting yet can't afford to charge. And the latter? Well, R.I.P.


Both AOL and The New York Times are beneficiaries of secular trends in their own industries. AOL can continue to win because it has developed mass content that draws an increasing number of viewers that might have otherwise gone to print or even television. The Times is wining because all of the other newspapers in the country can't afford to construct a pay wall and are experiencing terrible declines in display ads as bad, or worse, than The Times is.


While there have been multiple cutbacks in The Times' newsroom, it is common wisdom in journalism circles that Jill Abramson, the executive editor, is putting out the best journalism in the world today -- journalism that is becoming indispensable and, therefore, worth paying more for. Now, if the company would just listen to me when I suggest that it charge more for real estate ads -- most real estate in New York is now sold through The Times -- I think digital dimes could convert to digital dollars, and the display weakness won't even matter.


One other thing, through some shrewd cash management and divestitures, NYT has fixed its balance sheet and been able to build up a nice cash hoard. I have to believe that if it keeps turning around as well as it has and the stock stays around $8.70, it will get a bid -- perhaps from outgoing Mayor Mike Bloomberg -- simply because the Sulzbergers, like the family behind Dow Jones, would like to be paid for their efforts and, unlike the old days, there's no dividend to make good for the years of pain they have suffered supporting the institution. Even with an assumption of all debt, this would be chump change for Bloomberg.


It's because of the improved balance sheet and the takeover possibilities that I believe the stock of The New York Times should be bought. AOL's moved up too much for me to say buy it here. The stock has a history of pulling in when no one's looking. You should look next time, as the trends are getting stronger, not weaker, and the year-over-year revenue growth is going to allow the stock to appeal not just to deep-discount value investors, but to growth investors as well.


Two amazing comebacks. One is getting the kudos it deserves because of its astounding turn and resurrection from the dead, and the other still not being acknowledged because people don't really believe good content can pay for itself. As long as the content stream on the Web declines and the content of The Times continues to improve, it's just a matter of time before The New York Times Co. becomes a growth vehicle, too.




Jim Cramer is a co-founder of TheStreet and contributes daily market commentary to the financial news network's sites. Follow his trades for Action Alerts PLUS, which Cramer co-manages as a charitable trust and has no positions in stocks mentioned.   



More from

Feb 12, 2013 10:41AM

AOL?  the NY Times?  who f'ing cares?


at least people still have something to say about the walking dead like Sears. 

Feb 12, 2013 11:25AM
The Internet Used to be a fascinating and original resource filled with information (obscure and otherwise) with topics and viewpoints not found anywhere else; it belonged to it's audience.

Then commercialism and the media took over and turned it into a giant, all consuming marketing and sales device, effectively eliminating the richness and diversity that fed the soul instead of the corporate coiffures. How sad such a wonderful venue has been reduced to a money grab =(

Feb 12, 2013 11:12AM
AOL and the NYT in the same article.  One would think this would be more appropriate in the obituary section.
Feb 12, 2013 12:29PM

Anyone figure out why the banks are pumping up the market today? Good show for the SOTU? No pulse so-- might as well? Three twenty-somethings talking about jobs last weekend. One flew in to 4 locations for various parts of the interview process. Never told if he/she got the job or not. Last night he/she found out that the company will file for bankruptcy protection this month. Second one works for a big business with more than 500 internal job postings. Applied and was told-- there are no job openings. Asked about the postings-- told that HR fills those jobs before they are posted. Why? No response. Third one got the annual Slave At Will Contract-- read it (guess you're not supposed to). Found out his/her base wage was cut by 10% and the bonuses on hitting objectives can be stopped without pre-warning up to 24-hours before the capture date for payment.

Keep investing in this crap, people. You may not know how it will impact you until after it does and you will get upset. Only YOU can stop this. We have no Founders in charge, just inheritors and hired-in morons at large. This isn't business, it's assimilation for a return to indentured servitude. I choose not to be assimilated. Pretty sure that's where the Don't Tread On Me Flag idea came from. Are you American or just in it for the cash?

Feb 12, 2013 1:16PM
The NY Times is evolving into a rag reporting irrelevant information so the papers will not sell and nobody will buy the business.  I find it's best value is on the bottom of a bird cage.
Feb 12, 2013 11:25AM
Something tells me someone somewhere needs to unload some AOL, NYT stock.
Feb 12, 2013 1:24PM
Well Cramer had a chance to come up with something worthwhile and didn't.  So has anyone noticed the lack of volume.  This slow down has got to be of some concern for the Street crowd.  Incomes must be feeling the pressure.  No trades no money, no volatility no options.  Cmon horse get up and do something.  Is the market becoming inconsequential?  This may be exactly what is needed.  If the market perception could be changed and folks felt there was more direct connection between profits and share price or lack of profit and share price I would think folks would exhibit more interest.  This is exactly what Socialism and Guberment manipulation create, apathy.  It is what is happening in the world wide economy as well. It demoralizes product and marketing development. It destroys peoples give a shidt attitude.  It would be the same if the Yankees owned all the baseball umpires, the stands would be nearly empty.  Who would pay to be involved in an emotionally corrupt exercise. Almost everyone likes a fair fight or contest.  I think most feel Wall Street is now a rigged game and struggle to find anything exciting about the "game".   We are seeing the resultant lack of interest and unfortunately we are seeing action at dinosaur speed.  Perhaps Jim you could do or say something about the perceptions most of us have about your cohorts.  But then again thieves never  talk about one anothers "game" do they?
Feb 12, 2013 11:18PM
We should have ended up higher today but we take a day like today anytime...It wasn't as simple as it may have seemed...Tomorrow will not be easy either...The liar in chief will be spewing bs and try to screw the country even more...Like we always say. thanks God the market doesn't go hand in hand with the economy, we would be is serious serious trouble...Oh well, lets get back to work tomorrow.
Feb 12, 2013 11:35AM
Definitely could have been worse yesterday, the S&P was almost unchanged, take it any day..Today we started up a bit but remain cautious, not a whole lot has changed down here; if you want to believe once again its all Europe's fault....Do not....Its not as simple as that....And to make matters worse the Village idiot will be spewing lies and bs again....Oh well...More later.
Feb 12, 2013 10:22AM
I'm just at a loss for words...Time to research something worthwhile...Or fix Breakfast..??
Feb 12, 2013 12:42PM

AOL and the NYT seriously?????

Ya this electricity thing looks promising too!

You know I bet railroads might speed up the western expansion.

and computers, hey I bet people might start using those in their homes too!!!!!

Feb 12, 2013 11:53AM

Pump and Dump story, all this guy ever writes.


When will advertisers realize they are paying to much for very little results on these has been websites and newspapers.

Feb 13, 2013 12:30PM
A bit after 1100 hrs manipulators started doing their thing....Actually, comes as no surprise after yesterday's stupid remarks by the village idiot...Spend, spend, spend...We were foreseeing a down morning and probably a down day after so much idiocy last night....Marco Rubio tore the liar in chief another one with his sharp response and only sensible remarks...Oh well, still early, hopefully this afternoon we can minimize the damage....More later.
Feb 12, 2013 11:33AM

You know... I vividly recall the WTF? article about AOL being a lucious opportunity. Now that it has risen from the ashes by assses of control and manipulation... what is it? The whole world sees brand after brand being assimilated into the Wall Street collective of matket gamblers that aren't real businesses at all. They are gambling adjuncts. I actually do care, because it will be gruesome when billions of people have to take Earth back from financial tyranny and mush financiers into shark food. All that crushed Kobe-like office suite beef will stink like Hell when stacked up. AOL means nothing to anyone. The New York Times? Great crossword puzzle, slanted opinion and now ripe for the same assimilation as AOL.


Feb 13, 2013 4:01PM
At 1450 hrs they doubled their selling efforts so, down we go...Will be a tough last hour apparently....Oh well, cant keep manipulators in check all the time...Play it safe...More after the close
Feb 13, 2013 3:30PM
At 1400 hrs scumbags started to accelerate the selling so we are down almost 60 points once again....Oh well, not unexpected, that's what they do and after yesterday's State of the Union debacle we are not extremely shocked...Hopefully we can minimize the damage these last 90 minutes left.
Feb 12, 2013 11:38AM

"The Internet Used to be a fascinating and original resource filled with information (obscure and otherwise) with topics and viewpoints not found anywhere else; it belonged to it's audience."


Good to see I'm not the only one to recognize this. This morning's radio news was about drones. The development of drones removes the concept of force against force to solve apparent issues and gives the wimp, geek, jerk and fool a viable tool. We have recognized that which will end the world, but will we have the ability to stop it before it does. A reminder that it will gain strength as commonsense and character disintegrate.

Feb 12, 2013 11:06AM

The NY Time puttng out the best journalisim in the world today?  So Cramer is also on the Obama/Democrat spin machine payroll.  The NY Times stock price should be at half price because it only writes half truths.  AOL is recovring subscribers because other services such as ATT and Verizon are beginning to become unaffordable to the middle and lower middle class user that Obama is spuppose dot care about (not!)  

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