Sprint-Softbank merger: 4 takeaways

With some badly needed financial support from Japan, the third-largest mobile carrier in the US turns up the heat on AT&T and Verizon.

By TheWeek.com Oct 16, 2012 10:05AM

CorbisJapanese telecommunications company Softbank (SFTBF) on Monday announced that it will purchase an ownership stake of 70% in Sprint (S), the third-largest mobile carrier in the U.S., for $20 billion.


It is the biggest-ever overseas acquisition by a Japanese company and the latest sign of consolidation in the U.S. mobile industry, coming shortly after T-Mobile (DTEGY) announced it will partner with MetroPCS (PCS). 

 

Here are four takeaways from the Sprint-Softbank deal:

 

1. This gives Softbank a huge opportunity
"Softbank stands to gain entrance to the U.S. market and capture the growth that's largely disappeared from the over-saturated Japanese market" for cell phones, says Abram Brown at Forbes.


Softbank CEO Masayoshi Son, a "risk-taker in Japan's often cautious business circles," is "betting U.S. growth can offer relief from cut-throat competition" in Japan, say Mari Saito, Tim Kelly, and Nicola Leske at Reuters. Son acknowledged that it would be a challenge to enter a new and unfamiliar market, "but not taking this challenge will be a bigger risk," he said.

 

2. Sprint gets a welcome infusion of cash
The details of the merger are so complicated that "Softbank's news release explaining it contains three flow charts, complete with dotted- and solid-line arrows to show the movement of funds and ownership," say Phred Dvorak and Kana Inagaki at The Wall Street Journal.


The bottom line? Sprint "gets an immediate $8 billion cash infusion," says Eric Savitz at Forbes, which will undoubtedly help the carrier expand and improve its 4G network, pay off debts, and even purchase companies that would help it better compete with AT&T and Verizon. "In the wireless business, the bigger you are, the better off you are," says Roger Cheng at CNET.

 

3. AT&T and Verizon should be a little worried
"AT&T and Verizon are both obvious modest losers here; they now have a bulked up rival," says Savitz. The financial support from Softbank means Sprint can focus on improving its unlimited data plan for smartphones, which is the company's principal distinction from AT&T and Verizon (both companies recently stopped offering unlimited plans to new customers).


"No other carrier offers the combination of the iPhone and the unlimited plan," says Cheng, and Sprint can take advantage of that unique offering as long as it can expand its 4G network to more markets.

 

4. Consumers win
"At this time last year, industry watchers were bracing for a telecom sector 'duopoly' between AT&T and Verizon, as virtually every other carrier struggled to stay afloat in the capital-intensive business of building national networks to handle smartphone data loads," says Antoine Gara at The Street.


A viable number-three carrier, as well as the recent merger between T-Mobile and MetroPCS, means "the telecom sector is poised for a resurgence of competition" that will result in lower prices and better options for consumers.


More from The Week

1Comment
Oct 16, 2012 12:01PM
avatar
Well done! Softbank (actually a Korean CEO, not Japanese) and Sprint.
As a Sprint customer for more than 14 years and going, this is a huge benefit for us.
Hopefully, with this Korean CEO company, Softbank will give us better service and better device such as Samsung and LG state-of-art phone running on a true 4GLTE service.
Welcome, Softbank-Sprint!!
The Koreans are really making a stride on every aspect of our life these days and this is a good thing.
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